【Press release_Kakao Piccoma Co., Ltd.】 Exclusive distribution begins on Thursday, October 30th: “The Muscle-brained Crown Prince Will Not Let the Villainess, Who Wants to Break Off Her Engagement at All Costs, Escape!”
Kakao Piccoma Inc. Press release: October 30, 2025 To Members of the Press Exclusive streaming begins on Thursday, October 30th: “The Villainess Who Wants to Break Off Her Engagement at All Costs Will Not Let the Muscle-Brained Crown Prince Get Away”! The long-awaited SMARTOON(R) version of a popular Piccoma Novels work!
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https://piccoma.com/web/product/192763 SMARTOON(R)’s latest work, “The Muscle-Brained Crown Prince Will Never Let the Villainess Who Wants to Break Off Her Engagement at All Costs Escape,” will be exclusively available on Piccoma, the digital manga and novel service operated by Kakao Piccoma Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Kim Jae-ryu), from Thursday, October 30, 2025. Popular works from Piccoma Novels are finally available as SMARTOON(R). Sasha, the daughter of a duke, calls herself a “villainous lady” and plans to break off her engagement with the crown prince. Her partner is the muscle-brained Crown Prince Alexei, who is hailed as the “Sword Saint Hero,” but is completely devoted to his muscles and sword. When her stepsister, who has the ability to see precognitive dreams, appears, Sasha is falsely accused of being a “villain,” and decides to break off her engagement to protect His Highness’ honor. But for some reason, Alexei uses all his might to thwart that wish…? Enjoy this turbulent romantic comedy on Piccoma, depicting the fate of two people who are clumsy in love, starting with misunderstandings and
miscommunication. ▼Author’s Comment Thank you for your continued support. We are pleased to announce the release of the SMARTOON(R) version of “The Muscle-Brained Crown Prince Will Never Let the Villainous Lady, Who Wants to Break Off Her Engagement, Escape!” As the original author, I would like to express my sincere gratitude to Sherpa Studios for beautifully visualizing the world of the original work and creating an engrossing, turbulent love story. I hope you enjoy the adventures of this mismatched duo—Sasha, the earnest duchess who calls herself a villainous lady, and Alexei, the muscle-brained crown prince who appears perfect on the outside but is actually a disappointment (or so they pretend)—and the outcome of their incorrigible love. (Original work: Tate no Yoko)
https://prcdn.freetls.fastly.net/release_image/3707/784/3707-784-ddfac6fd26cdf0d68f0a0bd11b9fa7db-828×1170.jpg (C)Tatenoyoko / SHERPA STUDIO SMARTOON “The muscle-brained crown prince will never let the villainous young lady, who wants to break off her engagement at all costs, escape.” Original work: Tate no Yoko Character design: Harumi Shio Sasha, the daughter of a duke who believes in rationalism, is engaged to the perfect crown prince, Alexei, hailed as the “Hero of the Sword Saint.” But in reality, he’s a muscle-brained prince who devotes himself entirely to his muscles and his sword. Sasha has struggled as the crown princess to hide her true nature, but one day, her situation changes dramatically with the arrival of her sister-in-law, Nastya, who can predict the future. Before she knew it, she was the subject of gossip at court as a “villain.” “If this continues, His Highness’ reputation will plummet…” Feeling responsible, Sasha asks to break off the engagement and recommends Nastya as the Crown Prince’s new fiancée, but for some reason Alexei flatly refuses…!? A romantic fantasy about a serious young lady who plays the villainous role and a muscle-brained prince who is insensitive to love, and their
misunderstandings, begins. Currently streaming on “Wait and it’s Free (R)” / Updated every Thursday. Read the work
https://prcdn.freetls.fastly.net/release_image/3707/784/3707-784-67393e4bd5ec13b8a531f5e8f1e5fa6c-1104×1560.jpg (C)︎ Tateno Yoko, Harumi Shio/Piccoma Original novel “The villainous young lady, who wants to break off her engagement at all costs, the muscle-brained crown prince will never let her get away.” Sasha, the daughter of a duke and an acknowledged rationalist, has been engaged to the renowned “Hero of the Sword Saint,” Crown Prince Alexei, since she was eight years old. However, while revered as a noble person and master swordsman, the prince is actually a rebellious,
“muscle-brained” man. As his fiancée, Sasha has worked hard to manage Alexei’s image. However, after she acquires a stepsister with the ability to predict future dreams, Sasha realizes that people around her are calling her a “villain.” –If things continue like this, won’t my popularity with Prince Alexei plummet because of me!? Sasha, worried, proposes breaking off their engagement and appointing her stepsister, Nastya, known as the “Saint,” as his successor, but for some reason Alexei firmly refuses…? A turbulent love story between an earnest young lady who is insensitive to love and a muscle-brained crown prince who can’t read women’s hearts! Read the
original SMARTOON(R)︎ Release Commemoration – Original Novel Event To commemorate the release of this title, we will be holding a campaign where you can read the original novel at a discount. ・Increase in free stories 〇Period: October 30, 2025 (Thursday) – November 12, 2025 (Wednesday) 〇Contents: First 23 episodes free ・Charge time reduction 〇Period: Thursday, October 30, 2025 – Wednesday, November 12, 2025 〇Contents: If you wait, ¥0 charge time shortened by 12 hours ・￥0 apply 〇Period: October 30, 2025 (Thursday) – November 28, 2025 (Friday) We’re also running a campaign where you can enjoy the original novel at a discount on the day of the update! https://piccoma.com/web/event_detail/20976 About Sherpa Studio Sherpa Studio Inc. Established: February 2021 Representative: Ryuichiro Kawasaki Location: 7F Arco Tower, 1-8-1 Shimomeguro, Meguro-ku, Tokyo A group company of Kakao Piccoma, which operates the digital manga and novel service “Piccoma.” We aim to provide an environment where creators can fully demonstrate their talents and to serve as a bridge between readers and creators.
https://prcdn.freetls.fastly.net/release_image/3707/784/3707-784-b6cddc29aa6a78e0b203a81206377f8a-1257×690.jpg About Piccoma Piccoma is a digital manga and novel service that lets you read one chapter of popular manga, novels, and original works for free every day. The app version of “Piccoma” has been downloaded over 50 million times since its release on April 20, 2016. *Total downloads are the combined total for iOS and Android as of March 2025. ● Piccoma Service Overview Service Name: Piccoma Platform: iOS / Android / Web Usage Fee: Free (some in-service charges apply) App Download: http://piccoma.com/web/redir/853 Official Website:
https://piccoma.com/web Official X (formerly Twitter):
https://twitter.com/piccoma_jp Operated by: Kakao Piccoma Co., Ltd. For more information about this release