The film “One More Step,” produced with funding from the Ministry of Health, Labor and Welfare, will be released to the public on YouTube on November 11th, “Care Day” — KAiGO PRiDE, aiming to “make Japan proud of care,” launches new social outreach — by
KAiGO PRiDE General Incorporated Association Press Release: October 30, 2025 – KAiGO PRiDE, aiming to become a “nation proud of nursing care,” launches a new social message – The film “One More Step,” produced with funding from the Ministry of Health, Labor and Welfare, will be released to the public on YouTube on November 11th, “Nursing Care Day.” Ahead of “Care Day,” a preview screening and a talk session discussing the appeal and future of care will be held on Monday, November 10th at United Cinema Aqua City Odaiba Screen 6. Screenings are scheduled to be held in various locations across the country. KAiGO PRiDE General Incorporated Association (Representative Director: Manjot Bedi) will be holding a preview screening of the film “One More Step,” which was produced with support from the Ministry of Health, Labor and Welfare’s “FY2025 Project to Promote the Appeal of Nursing Care Work,” as detailed below. This human drama, based on the voices of those working in the field of nursing care, depicts the pride and kindness of those involved in nursing care. On the day, a special talk session will be held, featuring current nursing care workers involved in the director and production supervision, as well as relevant parties from the Ministry of Health, Labor and Welfare. They will discuss the future of nursing care, including “the appeal of nursing care work” and “the pride of those providing support,” while sharing real voices from the field. The film “One More Step” will be released to the public on YouTube the following day, November 11th, “Caregiving Day,” and will be expanded to special screening events across the country. Image
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appearances, and product development collaborations. This system is an official network of caregivers who have completed and been certified by the KAiGO PRiDE General Incorporated Association, and has over 300 active members nationwide. Based on the philosophy that “The power of caregiving is nurtured in the field. Putting it into words can change society,” they promote authentic communication from the field of caregiving. The film “One More Step” was also produced based on the real experiences and voices of these ambassadors, depicting the reality of the field and the pride of caregivers. ■About International KAiGO Festival (IKF)
https://prcdn.freetls.fastly.net/release_image/79764/23/79764-23-e8d015b3b062a677be8f6e62a63f3be3-458×180.png Amid a rapidly aging population, Japan faces serious challenges, including a shortage of nursing care workers and the issue of business caregivers. Meanwhile, the silver economy is expected to expand to a 100 trillion yen market by 2030, and innovation in the nursing care and welfare sectors is attracting attention as a new growth area. The International KAiGO Festival (IKF) was established in response to these societal changes. It is an international event that brings together startups, companies, policymakers, and nursing care professionals to promote the co-creation of next-generation businesses and technologies born from nursing care. The event is scheduled to be held at Tokyo Big Sight in February 2026, and aims to use the opportunity to disseminate various information related to nursing care to reconstruct the future from the intersection of culture, economy, and technology. In addition to the KAiGO DESIGN AWARD ceremony, which recognizes various initiatives in the nursing care and healthcare fields, a variety of programs are planned to be held over the three days, including talk sessions with various industry leaders and the LiNK WALK, a fashion walk by nursing care workers and users produced nationwide by KAiGO PRiDE. HP: https://kaigopride.jp/ikf2026 ■About KAiGO PRiDE General Incorporated Association Company Name: KAiGO PRiDE General Incorporated Association Representative: Manjot Bedi Established: December 22, 2020 Location: 803 Shin-Nanpeidai Mansion, 24-8 Sakuragaoka-cho, Shibuya-ku, Tokyo Business: Promoting the appeal of nursing care, improving self-respect among nursing care workers, improving social respect, promoting the appeal and resolving issues HP: https://kaigopride.jp/ ■Comment from Director Manjot Bedi “No one will ever avoid aging. And no one will ever be unaffected by caregiving. In today’s super-aging society, where no one can survive without caring for care, I want to make Japan a country that can boast about its caregiving to the world. To that end, I’m teaming up with caregivers across the country to brand Japan’s caregiving industry. And now, as a new challenge, I’ve been able to produce this film. Through this film, I want to convey to everyone involved in caregiving the importance of “that extra step.” And I hope that people will learn, even just a little, about the wonderful caregivers who put it into practice.”
https://prcdn.freetls.fastly.net/release_image/79764/23/79764-23-5b7a4864c69fc7b7a712e83b2327708d-243×283.jpg For more information about this release
