“Gut Health Beauty” Kaji Hitomi appointed ambassador for intimate care brand “laugh.” laugh. Inc. Press Release: October 30, 2025 “Gut Health Beauty” Kaji Hitomi has been appointed ambassador for the intimate care brand “laugh.”! “laugh.” enters a new stage with Hitomi Kaji, who is popular with many women.
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https://prcdn.freetls.fastly.net/release_image/133621/22/133621-22-8de3e1533c495adc3caffc2034cbdf8b-2026×2700.jpg With the aim of “creating a society where intimate care is a common choice for everyone,” laugh. has been proposing “care that is sensitive to the senses,” including scent, texture, and design. Among them, Kaji Hitomi, who continues to promote the importance of inner care and femcare as “gut health beauty” through her social media and other media outlets, resonates with us because she advocates a lifestyle that cares for both the inside and outside of the body. In addition, Kaji’s proactive approach to femcare awareness activities, including self-care and taking and passing the Femtech certification exam, strongly aligns with laugh.’s brand vision, making her appointment as an ambassador a reality. laugh. Comments from Ambassador Hitomi Kaji Taking care of your body is a choice to take care of yourself. I promote habits that maintain a healthy mind and body through intestinal health, and caring for your intimate areas is also part of taking care of your body. Because these parts are invisible, I believe that by carefully caring for them, you can love yourself more. Spending time with Rough Dot will give you confidence and comfort for tomorrow. To live a healthy, positive life true to yourself. laugh. Brand Manager’s Comment
https://prcdn.freetls.fastly.net/release_image/133621/22/133621-22-f67c9c668692b5d0a017dfe8963ab71d-858×1200.jpg laugh Co., Ltd. Representative Director Chihiro Hayashi We are truly pleased to welcome Hitomi Kaji as our ambassador. Kaji is actively involved in raising awareness of femcare and expanding new options. Her work strongly overlaps with our vision of “creating a society where intimate care is a common choice.” We believe that Kaji’s ability to communicate and her down-to-earth words will inspire many women to confront their own bodies. We look forward to working together to create the “norm” of a new era. Hitomi Kaji Profile She won the grand prize in the artist category of the Tokyo Girls Audition and made her debut at the age of 28. Her healthy “Kaji body,” honed through years of Pilates and intestinal health, has attracted attention and she has appeared in numerous media outlets as the catalyst for the intestinal health boom. She is a certified intestinal health planner and natural food coordinator, and in her book “Kaji Habits,” co-authored with physician Hiroyuki Kobayashi, she proposes a lifestyle that combines the autonomic nervous system and intestinal health. She has also obtained the “Femtech Association Level 2 Certification (Certified Femtech Expert).” In 2024, she opened the online salon “Kubire Salon” and is currently active as a model and lifestyle icon. ・Hitomi Kaji Official HP https://avex.jp/kajihitomi/ ・Hitomi Kaji Instagram https://www.instagram.com/kaji_26/ ・Hitomi Kaji X https://x.com/kaji2608
https://prcdn.freetls.fastly.net/release_image/133621/22/133621-22-bcdebac2490072e896fa8cf8a801a7e8-1044×1568.jpg Future developments Going forward, Kaji and laugh. will be
co-producing special movies and interview projects, which will be released sequentially through the brand’s official social media channels (Instagram, YouTube, etc.). Through Kaji’s down-to-earth words, we hope to spread the word that intimate zone care is an option that many people can relate to. What is laugh. Co., Ltd. Founded on October 1, 2022 as a subsidiary of HRC Co., Ltd., whose management philosophy is “Continuing to accompany you to achieve your ideal self,” we have launched the femcare brand “laugh.” (pronounced “laugh dot”). ≪Mission≫ To make every woman feel “I’m glad to be born like this.” And we promise to be a brand that accompanies you through your proudest days and connects with “the very way women live.” ≪Vision≫ We will create a world where every woman understands the care she needs and can make choices that are best for her. To achieve this, we deliver safe, high-quality products and positive brand experiences, and support diverse lifestyles. ▼Seller: EC site “laugh. Official
Store” https://laughdot.jp/lp?u=prprr2&utm_source=prw&utm_medium=prr&utm_campaign=snt Company Profile ■laugh. Co., Ltd. Address: 5th floor, KDX Takadanobaba Building, 3-14-29 Takada, Toshima-ku, Tokyo Representative:
Representative Director Chihiro Hayashi Founded: October 2022 Capital: 10 million yen URL: https://laughdot.jp/ 【Nextage Group】 ■Nextage Group Holdings, Inc. Address: 7th floor, 216 Building, 2-16-11 Takadanobaba, Shinjuku-ku, Tokyo Representative: Representative Director Naoto Tanno Founded: August 2006 Capital: 134.56 million yen *Including capital reserve Employees: 200 (Group as of April 2024) URL: https://c-nextage.com/ [Mail order area] ■HRC Co., Ltd. Address: 5th floor, KDX Takadanobaba Building, 3-14-29 Takada, Toshima-ku, Tokyo Representative: Representative Director Hiroshi Nakazawa Founded: October 2015 Capital: 30 million yen Employees: 81 (as of April 2024) URL: https://c-hrc.com/