BEAMS Inc. Collaboration merchandise between “Masahiko Sato Exhibition: New x (How to Make + How to Understand)” and “BEAMS CULTUART” will be on sale

[BEAMS Inc.] Collaboration merchandise between “Masahiko Sato Exhibition: New × (How to Make How to Understand)” and “BEAMS CULTUART” to be sold ​
BEAMS Inc. Press Release: October 30, 2025 Collaboration merchandise between “Masahiko Sato Exhibition: New × (How to Make How to Understand)” and “BEAMS CULTUART” will be on sale. A total of four types of merchandise, including T-shirts, will be on sale in collaboration with the “Masahiko Sato Exhibition: New × (How to Make How to Understand),” which runs until November 3rd (Monday, national holiday) at the Yokohama Museum of Art. Image
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BEAMS CULTUART, a project run by BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroshi Shitara), which promotes the joy of art and culture, is pleased to announce the release of the “Masahiko Sato Exhibition” at the Yokohama Museum of Art, which runs until November 3, 2025 (Monday, national holiday). We will be selling four collaboration items, “Masahiko Sato Exhibition x BEAMS CULTUART,” commemorating “New X (How to Make How to Understand).” Masahiko Sato, who produced numerous TV commercials as a commercial planner, has since gone independent as a media creator and educator, gaining widespread support across a variety of media, including educational programs, games, anime, films, and books on mathematics, economics, and manga. “Masahiko Sato Exhibition: New X (How to Make How to Understand)” is the world’s first large-scale solo exhibition looking back on his 40-year creative career. This exhibition brings together all the content he has produced as an artist and educator, and introduces and explains his unique theories on how to create and understand the content, as well as his original communication design ideas, along with his creative process. In addition, Masahiko Sato created the video work “new Communications” (produced by the video production group “May,” which includes Masahiko Sato) as a concept movie for the launch of “BEAMS CULTUART” in 2023. This work won the Wood Pencil in the Art Direction category at the D&AD Awards 2023, an international creative awards program from the UK. The collaboration goods on sale this time include four designs, including T-shirts and tote bags featuring the exhibition’s key visuals and Masahiko Sato’s signature characters. They will be available at BEAMS CULTUART Takanawa, BEAMS LIFE Yokohama, and the Yokohama Museum of Art Museum Shop MYNATE (Minato). Collaboration Goods Introduction “Excessive Title” Tote Bag The design combines the titles of Masahiko Sato’s past works, which are also used in the exhibition’s key visuals and the cover of the official catalogue. The design theme is “variegation,” which Masahiko Sato sees as one of the defining characteristics of Beams, and excessive titles have been added. The word “Beam” is also printed in orange, marking the collaboration.
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https://prcdn.freetls.fastly.net/release_image/12471/891/12471-891-88da0ec6b8a6c9252302127b6c49257a-1080×1350.jpg Price: ¥4,400 (tax included) Available at: “BEAMS Culture Art Takanawa,” “BEAMS LIFE Yokohama,” and “Yokohama Museum of Art Museum Shop MYNATE” Release date: Coming soon, sales to begin sequentially *Stock availability and sales start dates vary by sales location “3 Character” Tote Bag and T-Shirt Masahiko Sato says he’s “not good at characters,” but he says that characters are a way to make a stronger impact on the audience. He has formed a dream team with three of his most famous characters: “Bazaar de Gozaru (NEC),” “Polynkey (Koikeya),” and “Kuma no Banku (formerly Sumitomo Bank).” Image
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https://prcdn.freetls.fastly.net/release_image/12471/891/12471-891-7d48835f87fb51d79543dc7f1b19aafb-1080×1350.jpg Price: 4,400 yen (tax included) Available at: “BEAMS Culturet Takanawa,” “BEAMS LIFE Yokohama,” and “Yokohama Museum of Art Museum Shop MYNATE (available from Wednesday, October 29, 2025 to Sunday, November 9, 2025).” Release Date: Available sequentially from Thursday, October 30th. *Stock availability and release date may vary by location.
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https://prcdn.freetls.fastly.net/release_image/12471/891/12471-891-e192a90237641f5eaf0dc76e0fd35fcf-1080×1350.jpg Price: 6,600 yen (tax included) COLOR：WHITE SIZE: S / M / L / XL Available at: “BEAMS Culturet Takanawa,” “BEAMS LIFE Yokohama,” and “Yokohama Museum of Art Museum Shop MYNATE (available from Wednesday, October 29, 2025 to Sunday, November 9, 2025).” Release Date: Available sequentially from Thursday, October 30th. *Stock
availability and release date may vary depending on the sales location.
“Complement” T-Shirt The complement of a set appears in mathematics. “When a ‘whole’ is determined, if you extract a specific element A from it and collect all the remaining elements, it is called the ‘complement of A.'” This methodology, not featured in the exhibition, resulted in a graphic design that embodies the most mathematical and “Masahiko Sato-esque approach” of this collaboration. The 21-letter alphabet is arranged in a layout reminiscent of inlettering (instant lettering) using the widely used Roman font “Helvetica.” What is the complement of the graphic extracted from the 26 characters? Image
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https://prcdn.freetls.fastly.net/release_image/12471/891/12471-891-e20fe0403311c805c5f95b9db052eb08-1080×1350.jpg Price: 6,600 yen (tax included) COLOR：WHITE SIZE: S / M / L / XL Sales location: “BEAMS CALCART” Takanawa” and “Yokohama Museum of Art Museum Shop MYNATE (Available from Wednesday, October 29, 2025 to Sunday, November 9, 2025)” Release date: October 30 (Thursday) and onwards *Not available at BEAMS LIFE Yokohama *Stock availability and sales start date may vary depending on the sales location. Profile | Sato Masahiko (Sato Masahiko)
https://prcdn.freetls.fastly.net/release_image/12471/891/12471-891-083418127b4d5de1b21546300076421a-1840×2700.png Born in Shizuoka Prefecture in 1954. After graduating from the Faculty of Education at the University of Tokyo, he joined Dentsu in 1977. He went independent in 1994. In 1999, he became a professor at the Faculty of Environment and Information Studies at Keio University. In 2005, he became a professor at the Graduate School of Film and New Media at Tokyo University of the Arts. He is currently a professor emeritus at Tokyo University of the Arts. His specialty is educational methods and expression. He researches and develops new methods of expression in education, video, animation, and graphic design, focusing on the theme of “how can we communicate this?” At the same time, he is engaged in cross-disciplinary activities, such as research into expression based on knowledge from neuroscience. TV Programs: “Pitagoras Switch,” “0655・2355,” “Texico,” “Thinking Crow,” “Dango 3 Brothers,” etc. TV commercials: “Bazaar de Gozaru,” “Porinky,” “Scone,” “Don Tacos,” “Suntory Malt’s,” “Canned Tea Picault,” “Riding in a Corolla II,” “JR East Janjakajaan,” “Fuji Television
Enterprises,” etc. Books: “Making a Method” (Sousosha), “Mathematics You’ll Want to Solve” (Iwanami Shoten), “Is That What Economics Is All About?” (Nihon Keizai Shimbun), “Mole Bus” (Kaiseisha), “A New Way of Understanding” (Chuokoron-Shinsha), “Organizing Your Thoughts” (Kurashi no Techosha), “Pythagoras Device DVD-book” (Shogakukan), etc. Games: PlayStation software “I.Q.” Exhibition: “Masahiko Sato: New × (How to Make How to Understand)” (Yokohama Museum of Art) Recent awards include the New York ADC Gold Prize, the Mathematical Society of Japan Publication Prize, the D&AD Award, the 2011 Art Encouragement Prize, the 2013 Medal with Purple Ribbon, the Japan Media Arts Festival Grand Prize from the Agency for Cultural Affairs, and an official invitation to the Cannes Film Festival. Event Overview | “Masahiko Sato Exhibition: New × (How to Make How to Understand)” Yokohama Museum of Art Reopening Commemorative Exhibition Masahiko Sato Exhibition: New × (How to Make How to Understand)
Place｜Yokohama Museum of Art Period｜Saturday, June 28, 2025 to Monday, November 3, 2025 (Holiday) Opening hours｜10:00-18:00 ※Open until 8:00 PM on Saturday, November 1st ※Last admission 30 minutes before closing Closed | Thursdays Organizers: Yokohama Museum of Art, TOPICS Special Sponsors: Dentsu Inc., CyberAgent, Inc., DNP Dai Nippon Printing Sponsors: Koikeya Co., Ltd., Beams Co., Ltd. Cooperation: NHK Educational, Ad Museum Tokyo, NEC, Graduate School of Film and New Media, Tokyo University of the Arts, Masahiko Sato Education and Culture Foundation, Minatomirai Line Official website
https://yokohama.art.museum/
https://yokohama.art.museum/exhibition/202506_satomasahiko/
ABOUT｜BEAMS CULTUART
https://prcdn.freetls.fastly.net/release_image/12471/891/12471-891-616d0131869824702f872e64563a6360-1914×938.jpg BEAMS is a project that promotes art, entertainment, design, and other cultural fields globally. By selecting and mixing elements of contemporary art, anime, music, graphics, and more, we offer the joy of encountering new thoughts, emotions, and sensibilities. On Friday, September 12, 2025, the first standalone store, “BEAMS CULTUART TAKANAWA,” will open at “NEW Man Takanawa (North, 4th floor).” Instagram｜@beams_cultuart HP is here For more information about this release