[PARCO Co., Ltd.] Commemorating the 5th Anniversary of Shinsaibashi PARCO “Advertising PARCO” 1969-2025 PARCO Advertising Exhibition”
PARCO Co., Ltd. Press Release: October 30, 2025 Shinsaibashi PARCO 5th ANNIVERSARY Celebration “Advertising PARCO: 1969 – 2025 PARCO Advertising Exhibition” The finale will be held in Shinsaibashi, where PARCO advertisements spanning over half a century will be exhibited. There will also be an advertising talk session.
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hypothetical keywords corresponding to the shifting zeitgeist in each area: “prophecy” (1970s), “advertising” (1980s), “Shibuya” (1990s), and “art” (2000s and beyond). The posters and commercials to be exhibited will be selected in the form of a dialogue between two guest curators invited for each area. The content of the dialogue will be screened in the exhibition venue and will also be included in the official leaflet sold at the venue. • Exhibition Overview Title: “Advertising Parco” 1969-2025 PARCO Advertising Exhibition Dates: November 14th (Friday) – November 30th (Sunday), 2025, 10:00 AM – 8:00 PM *Closing at 6:00 PM on the final day. Last admission 30 minutes before closing. Venue: PARCO GALLERY (14F Shinsaibashi PARCO, 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture) Admission fee: Free Exhibition official website:
https://art.parco.jp/eventhall/detail/?id=1802 Organizer: Parco / Planning and Production: Parco, ASHU Promotional Design: Yuri Suyama / Venue Design: Kei Murayama / Video Direction: Kenji Hirano & Chiho Hirano / Photography: Masaki Terada / Sound: Takumi Hayashi *To reduce congestion inside the venue, numbered admission tickets may be distributed. *The contents of this event may change without notice. • Exhibition contents This exhibition will display PARCO’s most representative advertising works (posters and commercials) in a format that traces back through time, assigning keywords to each era, from “2000s and Beyond/Art” to “1990s/Shibuya,” “1980s/Advertising” to “1970s/Prophecy.” In addition, two guest curators were invited for each era to discuss and select the works to be exhibited. These expert curators of the era have created an exhibition space in which PARCO’s advertising history is reinterpreted and reedited for a modern perspective. *Exhibition content may change without notice. 1970s “Prophecy” The coexistence of opposing values, such as avant-garde expression and a return to tradition, and high culture and subculture, was a characteristic of Parco’s advertising and cultural activities in general during this period. It was a “prophetic” era that affirmed modern diversity. Guest curators: Chizuko Ueno (sociologist), Arisa Harada (text writer)
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-1dc80e2118c84cd9916ac23e1e31ce8a-1098×1098.png “A model’s face alone isn’t enough.” 1975 AD: Eiko Ishioka C: Takeo Nagasawa P: Noriaki Yokosuka
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-c46287f5b8d2f5cac6eda274ce4b02f3-1098×1098.png “1977 SUMMER” 1977 AD: Yoshio Hasegawa I: Harumi Yamaguchi 1980s “Advertising” While bright and airy on the surface, advertising exuded a certain “difficulty.” It was a time when advertising was the star of the creative genre, becoming ever more refined as top creators competed to capture the spirit of the times. Guest curators: Noi Sawaragi (art critic), Masanobu Sugatsuke (editor)
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-45f5f8530570865bdad1dd52dc8d8de9-1098×1098.png “How many hours were you alive yesterday?” 1985 AD: Tsuguya Inoue, C: Takashi Nakahata, P: Noriaki Kano
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-4b32119ddf09f72c7f0672589c769ef4-1098×1098.png “Hunter or Traveler?” 1983 AD: Tsuguya Inoue C: Shigesato Itoi P: Yoshinobu Jumonji Shibuya in the 1990s In the 1990s, Shibuya became the center of street culture in Japan. Shibuya-kei music and girly culture in particular had a strong affinity, and representative figures from the genre made dashing appearances in Parco
advertisements. It was an era when Parco’s advertisements served as a medium for global talent to gather in Shibuya, resonate with each other, and spread. Guest curators: Maki Nomiya (singer and essayist), Masaya Chiba (philosopher and author)
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-c57ad6da12c425c5037a939723e7c85f-1098×1098.png “I might as well be beautiful.” 1998 AD: Akiyama Gugi C: Itoi Shigesato P: Enrique Badrescu
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-568a216eca52d5ca38e89d5f7d9f0ea0-1098×1098.png “After all, we’re friends.” 1996 AD: Tycoon Graphics C: Asashi Kato Producer: Sofia Coppola
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-a39a134428b65687fd31f8f224f0c75c-1098×1098.png “HAPPY BIRTHDAY P’PARCO” 1996 AD: Mitsuo Shindo P: Gen Inaba “Art” Since the 2000s Since the 2000s, “art” has become increasingly prominent in the cultural landscape, including advertising, and has now become a nationally relevant content. At the same time, digital expression has expanded, and advertising expression has also changed. Despite the dizzying pace of change, Parco’s advertising coexists with “art,” continuing its style of relying on the evocative power of images. Guest curators: Rintaro Fuse (artist) and Yume Nomura (editor)
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-1143759e1b5873c9bf09ea376a52090e-1098×1098.png “PARCO SAYS,” 2005 AD: Michihiko Yanai, C: Yoshihiro Yamamoto, P: Toyotaro Shigemori
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-023c2f9f56ec7f204c5355750080d778-1098×1098.png “NO MORE IMAGE! PARCO” 2001 AD: Kashiwa Sato C: Masake Taniyama I: Ichiro Tanida • Shinsaibashi PARCO 5th Anniversary “Groovisions x Lemon Life Talk Session” Shinsaibashi PARCO To commemorate the 5th anniversary, a talk event titled “PARCO Advertising 1969-2025” will be held at the special venue on B2F of Shinsaibashi PARCO. From the perspectives of creators with ties to PARCO, such as Groove Visions and Lemon Life, we will look back on the history of PARCO advertising, along with the historical background and culture. Date and time: Saturday, November 15, 2025 14:00-15:30 Venue: B2F Special Venue Performers: Hiroshi Ito (Groovisions), Tetsuya Chihara (Lemon Life), Hiroshi Kusakari (Parco Advertising Department) Participation Fee: Free *Numbered tickets will be distributed from the first day of the exhibition. *Entry permitted 30 minutes before the start time. *The event start time may be subject to change. *Depending on the crowding situation, you may have to stand.
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-d7f2f18ce82be93e5df81e0570298859-567×325.png Hiroshi Ito Art Director / CEO of Groove Visions In 1993, he founded the design studio Groove Visions in Kyoto. He attracted attention by creating the stage visuals for Pizzicato Five. In 1997, he moved his base of operations to Tokyo, where he has since focused on graphic design and motion graphics. His signature work includes the original character Chappie.
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-644cea15ee406b82cefc661709de0427-694×729.jpg Tetsuya Chihara Tetsuya Creative Director and Film Director / CEO of Lemon Life Inc. Born in Kyoto Prefecture in 1975. He works on a wide range of design genres, including advertising, corporate branding, CD jackets, drama production, CM production. He also works as a producer, hosting “Katte ni Southern DAY” and founding the Tokyo support logo “KISS, TOKYO,” among other diverse activities. His film as a director, “Ice Cream Fever,” was released in 2023. • Shinsaibashi PARCO 5th ANNIVERSARY Special site:
https://shinsaibashi.parco.jp/page/5th-anniversary/ To commemorate its 5th anniversary, Shinsaibashi PARCO has released a concept visual and message themed around “omens.” Under the theme of “omen,” the visuals depicting the wind in the streets of Osaka were created by Reina Ogawa Clark, who works for The Gentlewoman and WSJ Magazine, and Hong Kong-born, London-based photographer JoyceNG. The model featured is Mona Kawasaki, who has been garnering attention in the fashion scene both in Japan and overseas, including appearing on the cover of the May 2025 issue of Vogue Japan. The print expresses a sense of anticipation of change through the breath and colors of the city of Osaka. -Omen- A strong wind blows from somewhere. It’s a sign that something is about to change. Continuing its path as a water city Osaka is a city where diverse cultures and the future of the city intersect. In this city that is currently attracting the attention of the world, Shinsaibashi PARCO is celebrating its 5th anniversary, and is about to take a new step. Towards a tomorrow that no one knows yet.
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https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-733ba04bea16c37270bf76aef4bdc1bb-1080×1524.png CD/Styling: Reina Ogawa Clark Photo/Movie：JoyceNG. Model: Mona Kawasaki Watch interviews with Reina Ogawa Clark and JoyceNG. https://shinsaibashi.parco.jp/feature/detail/?id=2655
https://prcdn.freetls.fastly.net/release_image/3639/3636/3639-3636-99364b447881fe53efda3eb7459ea31a-800×800.jpg AD/Logo design Kei Sakawaki｜Kei Sakawaki Art director and graphic designer. He works with a variety of collaborators on projects across disciplines and scales, including publications, visual identities, websites, videos, and spatial design. His major works include Gucci’s “Bamboo 1947: Gucci Celebrates 60 Years in Japan” (2024), “The World of Masamune Shirow” (Setagaya Literary Museum, 2025), and “Things Not to Do: Anarchism in Art and Life” (Toyota Municipal Museum of Art, 2024). For more information about this release
