[SAMSIC COSMETIC JAPAN Co., Ltd.] Korean skincare brand “SAM’U” featured distinguished guests, including Atsuko Maeda, Toru Sakurada, and SAY MY NAME HITOMI (Honda Hitomi), who visited the event to experience the brand’s worldview.
Samsic Cosmetic Japan Co., Ltd. Press Release: October 30, 2025 Korean skincare brand “SAM’U” welcomed distinguished guests, including Atsuko Maeda, Toru Sakurada, and SAY MY NAME HITOMI (Honda Hitomi), to experience the brand’s worldview. Brand Experience Reception Party “Deep Sea with SAM’U” SAM’U Cosmetic Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoo Seong-hyuk) held “Deep Sea with SAM’U,” a reception party where guests could experience the world of Korean skincare brand SAM’U with all five senses, at the Grand Hyatt Tokyo (Roppongi) on Monday, October 27, 2025. Guests included Atsuko Maeda, Dori Sakurada, SAY MY NAME HITOMI (Honda Hitomi), Rinka Kumada, Tina Tamashiro, and Sorato Okura, “It’s My Cause.” Kazuto Mokushiro, Seiya Okamoto (BUDDiiS), ONE N’ ONLY TETTA, Atsushi Akune (ICEx), and others attended the event, participating in photocalls and media interviews, and sharing their experiences with the brand. The venue, designed around the theme of “Deep Sea,” was a mystical space enveloped in gradations of blue and soft light. Guests, along with Galactopore line products, experienced a deep-seated, almost self-reflection experience.
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https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-0735eff70550069e676a8b0d28a8e0eb-1800×2700.jpg Atsuko Maeda
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-36b965b93a4d85e6500653c1354eff26-1800×2700.jpg SAY MY NAME HITOMI (Honda Hitomi)
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-9e10cae266ae264c242c6a77407ccd49-1800×2700.jpg Tina Tamaki
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-99896cab37b91da106197e0f27061255-1800×2700.jpg Rinka Kumada
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-7ec27d88f99f3c687033a598f6725bdd-1800×2700.jpg The cause is within me. Sorato Okura
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-eb1685d83324a411db96c1ac2ef95371-1800×2700.jpg The cause is within me. Kazuto Mokuyo
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-012d453c20ce9c048e012d903b110d1b-1801×2700.jpg BUDDiiS SEIYA (Okamoto Seiya)
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-f857b6b486ee3a813566e65faa6f7ecc-1801×2700.jpg ONE N’ ONLY TETTA
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-ed6ddb070cdd5475eef700d4b426c4bd-1801×2700.jpg ICEx Atsuyo Akune ■ Reception Party Implementation Overview Event Name: Korean Skincare Brand “SAM’U” Brand Experience Reception Party “Deep Sea with SAM’U” Date and Time: Monday, October 27, 2025 Venue: Grand Hyatt Tokyo “Coriander” Guests: Maeda Atsuko, Sakurada Dori, SAY MY NAME HITOMI (Honda Hitomi), Kumada Rinka, Tamashiro Tina, “It’s my fault.” Okura Sorato, “It’s my fault.” Kazuto Mokushiro, BUDDiiS SEIYA (Seiya Okamoto), ONE N’ ONLY TETTA, ICex Atsuyo Akune Organizer: Samsic Cosmetic Japan Co., Ltd. ■ A “deep sea”-themed space creates a “freedom of the mind and bare skin” atmosphere The entire venue, with its “Deep Sea” theme, is enveloped in a fantastical world of blue gradient light and transparent installations. The venue featured a large monument featuring the brand logo, a gigantic product display of the glowing blue “Galactopore O2 Toner,” and a fantastical photo spot decorated with blue and silver balloons reminiscent of deep-sea bubbles and featuring the “SAM’U” logo. There was also a gel candle-making workshop titled “Turn the Sparkle of the Deep Sea into a Candle,” where participants could freely combine glitter, blue crushed gel reminiscent of the deep sea, seashells, starfish, and more in a glass featuring the brand logo to create a one-of-a-kind original candle. The venue also featured content that allowed participants to experience the brand’s “sincere commitment to skin beauty.” Based on the brand slogan “SAME AS YOU,” these experiences expressed the opportunity to “escape from the hectic everyday life and face yourself as if you were diving deep.” In addition, the venue was lined with finger foods such as blue and white macarons, raspberry tartlets, and raspberry mini cream puffs, in the theme colors, allowing visitors to enjoy the world of “Deep Sea” with all five senses.
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https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-a6db1e8f9cfdd978ef6f97b4f915d0cf-3900×2600.jpg ■We asked guests about the appeal of “SAM’U” and their daily beauty routines In the interviews that followed the photocall, guests shared their impressions of the brand and their own skincare preferences. 【Sakurada Toru】 — The title of this event/party is “Deep Sea with SAM’U.” What do you think of this space, which feels like it’s deep in the ocean? You’ve already experienced the space, so can you tell us about any spots you were interested in and your impressions? SAM’U has a bubble-type toner that you shake and use, and it felt like that worldview had come to life right before my eyes. It had a very refreshing feel, and I thought it was a space that perfectly matched the brand’s refreshing image. –What are the important things in your beauty routine and skincare these days? With summer over and the weather getting a little cooler, I’ve noticed that my skin condition changes with the seasons. Right now, my skin is prone to fluctuations, so I’m making it a point to carefully assess what works for my skin right now and find the skincare that’s right for me. — What is your impression of the SAM’U brand? I feel this is a brand that is designed with a wide range of people in mind, including formulas that are gentle even for sensitive skin. Skin balance and sensitivity aren’t just a seasonal concern, but for those with sensitive skin, it can be something you have to worry about all year round. For those people, this brand has been thinking about how to make skincare more fun, and they’ve even suggested playful ideas like “shaking before use” and other fun skincare ideas. I think this is a very kind brand. — When you’re concerned about your pores, what kind of care do you take? When I spend a long time wearing makeup, such as during a shoot, I start to worry about my pores. Fundamentally, I think it’s important to cleanse thoroughly and occasionally incorporate special pore care into your skincare routine. Also, getting enough sleep and getting enough nutrition helps condition your skin from the inside out. When I’m concerned about my pores, I try to pay attention to them from various angles. –Do you have any daily habits, like “deep breathing time” to reset yourself? I make sure to take (reset time). I love soaking (in the bath), and even if I’ve had a tough day at work, or a day off, or something good has happened, or something bad has happened, I always soak in hot water. Once I’m in the bath and my body starts to relax, even just being conscious of my breathing makes me feel really refreshed. Of course, I sweat and feel refreshed physically, but I also think that soaking in the bath every day is a great time to reset my mind. — It’s a little early, but we’re almost into November. What kind of year has this been for you? Also, how do you plan to spend the coming year? It’s been about three years since I turned 30, and I’ve started to tackle the things I wanted to do in my 20s. Over the past three years, I’ve actively pursued many of the things I wanted to do and try. This year in particular has been a year in which I’ve been able to accomplish many of the things I wanted to do in my 20s. At the same time, I feel like I’ve also discovered new goals and things I want to do as I turn 34. It’s been a year that has marked a turning point for me, and one in which I’ve made new discoveries. — It’s suddenly gotten cold. How do you prepare for winter in terms of beauty? Right now, I’m trying to avoid drying out my skin as much as possible. In winter, I’m concerned about dryness due to heating and other factors, so I feel like I need to take measures against dryness other than UV rays. I want to be careful not to lose moisture in my skin as winter approaches, by using masks properly, for example.
–Finally, please give a message to everyone who works hard at beauty. I also had sensitive skin when I was a teenager, and I often wonder if things would have been different if I had met SAM’U at a time like that. I believe there is always a skincare product that suits you, and whether you can find it will change how much you enjoy skincare. I myself will continue to face changes in my skin condition as I get older and the seasons change. I want to continue to cherish the time I spend with my skin and my life, and I hope that you will cherish that time as well, and I support you, hoping that it will be a better time for you. 【Maeda Atsuko】 — The title of this event/party is “Deep Sea with SAM’U.” What do you think of this space, which feels like it’s deep in the ocean? You’ve already experienced the space, so can you tell us about any spots you were interested in and your impressions? I thought it was a wonderful, soothing space. The (distinctive) foam lotion was designed into the space, and it made me feel like I was inside the lotion. –What are the important things in your beauty routine and skincare these days? I love beauty, and I’m going to Korea for work later today, so I’m planning to buy a lot of things to bring back with me. I like to try new products and go to cosmetic clinics. I’d like to go to cosmetic clinics about once a month, which I think is both a reward and a part of my routine. As for things I can do at home, I try using the same products for at least a month to see how they affect my skin. After that, I like to do research on my own skin, like, “Maybe adding this will make it a little more moisturized?” — What is your impression of the SAM’U brand? Especially around this time of year, our skin’s moisture content decreases significantly, and dryness can lead to fine lines, so I think we’re in a time of great tension. So, I think it’s very important to deliver oxygen to the skin and increase its moisture content, and I’m glad this product contains so many beneficial ingredients. — When you’re concerned about your pores, what kind of care do you take? My skin isn’t particularly sensitive, so I can use peeling. So, I go to a cosmetic clinic for peeling and also regularly use at-home products. I also think moisturizing is the most important thing, and I’m careful about how much I moisturize afterward, as I think it affects how I close open pores. –Do you have any daily habits, like “deep breathing time,” to reset yourself? I guess it’s best not to use dieting methods that involve restricting your food intake and accumulating stress. Now that I’m in my 30s, I’ve realized that if I eat what I want, exercise, and build a body that’s less likely to gain weight, I end up adjusting to my shape. When I was younger, I did some crazy things and ended up gaining the weight back, but I think that staying beautiful without pushing myself too hard ultimately leads to taking care of my mind as well. — It’s a little early, but we’re almost into November. What kind of year has this been for you? Also, how do you plan to spend the coming year? On a personal note, this year marks the 20th anniversary of the group (AKB48), and it also marks my 20th anniversary since my debut. December 8th is the day I debuted, so that’s the biggest event for me. Until December, I’m grateful that AKB48 is still around, and I hope to encourage the current members. I want to do my best in everything I can as an OG. The end of the year is going to be a very important time for me, so I’ll prioritize my health and do my best to maintain my appearance. — It’s suddenly gotten cold. How do you prepare for winter in terms of beauty? I’m going to get out the humidifier soon. I’ll keep moisturizing with the humidifier, and depending on how much moisture it adds, I’ll switch to a thicker cream. I think I’ll be changing my clothes, but I’ve also been changing my skincare products recently, so I think it’s about time to start preparing for that switch. –Finally, please give a message to everyone who works hard at beauty. There are so many great products out there, it’s incredibly satisfying when you find something that suits you. I think beauty is all about staying positive and trying out different things, saying things like, “This was great!”, and expanding that circle so that everyone can be happy. So let’s all work hard to increase our happiness. 【SAY MY NAME HITOMI (Honda Hitomi)】 — The title of this event/party is “Deep Sea with SAM’U.” What do you think of this space, which feels like it’s in the deep sea? You’ve already experienced the space, so can you tell us about any spots you were interested in and your impressions? First of all, the entire venue was a calming space reminiscent of the deep sea blue. There were also lots of oxygen-bubble-themed balloons and cute decorations, making it a very relaxing space. ―― 最近の美容ルーティンやスキンケアで大事にしていることは？
最近は急に寒くなってきたので、乾燥対策に気を付けています。あと、今は韓国に住んでるんですけど、韓国はすごく寒いので体を冷やさないように朝起きたらお白湯を飲んだり、温かい食べ物を食べるようにして過ごしています。 ―― SAM’U のブランドにどのような印象をお持ちですか？
SAM’Uさんの製品は、いろいろな肌タイプや肌悩みに寄り添ったスキンケア製品がたくさんあるイメージがあります。自分に自信をつけてくれるような、そんなブランドだなというイメージです。 ―― 毛穴が気になるとき、どんなケアをするようにしていますか？
毛穴は乾燥が原因で広がりやすくなると聞いたことがあるので、常に乾燥しないように、最近はスチーマーを使って保湿をしたり、ちょっと油分の多めのクリームを寝る前に塗ったりして、保湿を心がけています。 ―― 日々の中で、自分をリセットするための“深呼吸タイム”のような習慣はありますか？
寝る前は、リラックス効果があると言われているルームミストを部屋全体にかけて、1日の疲れを取るためにホットアイマスクをつけて寝るようにしているんです。（就寝時は）いつもリラックスしています。 ―― 少し早いですがまもなく11月に入ろうとしています。今年はどんな1年でしたか？また年末に向けてどのように過ごされる予定ですか？
この1年、本当にあっという間だったんですけど、私個人としては「挑戦の年」かなと思っています。見た目で言うと、人生で初めてショートカットに挑戦したり、髪色を赤色にしたり。あとは、今所属しているSAY
MY NAMEというグループが今月（10月）で1周年を迎え、本当にたくさんの経験をさせていただきました。年末にかけてはもっと皆さんに新しい姿をお見せできるように、今絶賛カムバックの準備をしているので、楽しみにしていただけたらと思います。 ―― 急に寒くなってきましたが、冬に向けて美容の観点でどのような準備をしますか？
乾燥対策のために、いつもより念入りにクリームを塗るようにしたり、お水を飲むことも心がけています。あと、冷えも美容には大敵で、韓国の冬はすごく寒いので「軍隊用のカイロ」っていう、通常のカイロよりも何倍も（中身が）入っているカイロがあるんですけど、それをすでに買い占めました。 ―― 最後に、美容を頑張る皆さんへメッセージをお願いします。 これからの季節、乾燥によって毛穴が気になる方も多いと思います。ぜひガラクトポア オーツートナーを使って、皆さん毛穴のケアを一緒に頑張っていきましょう。そして寒い冬を乗り越えていきましょう。
【ブランド概要／SAM’U（サミュ）とは】
https://prcdn.freetls.fastly.net/release_image/146038/20/146038-20-d0c6722a565c73cc6b7c5602d2a41399-1440×488.png SAM’Uは、お客様と同じ気持ちで考え、悩むために「SAME AS YOU」というスローガンのもと、
さまざまな肌の悩みに共感し、誠実な製品作りを続けています。 SAM’U公式オンラインストア https://www.samu-jp.com/ SAM’U公式X（旧Twitter） https://twitter.com/sam_u_jp SAM’U公式INSTAGRAM https://www.instagram.com/sam_u_jp/ AMAZON SAM’U公式ページ
https://www.amazon.co.jp/SAMU RAKUTEN SAM’U公式ページ
https://www.rakuten.co.jp/samu-official/ Qoo10 SAM’U公式ページ
https://www.qoo10.jp/shop/SAMU_official <会社概要> 会 社 名
：株式会社サムシックコスメティックジャパン 所 在 地 ：東京都渋谷区道玄坂2丁目11-6 TOP HILLS GARDEN道玄坂5F 代 表 者 ：代表取締役社長 ユ・ソンヒョク 設 立 ：2023年9月1日
事業内容：化粧品製造及び販売業、化粧品、アクセサリーその他の雑貨に対する卸・小売業 U R L ：
https://www.samu-jp.com/Page/company.aspx ＜製品に関するお問合せ先＞
株式会社サムシックコスメティックジャパン SAM’U（サミュ）カスタマーサポート MAIL：info@samchic.co.jp TEL：03-6433-7889 受付時間 10:00～12:00／13:00～17:00（土日祝日・年末年始を除く）
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