FELISSIMO Corporation delivers local chocolates from 26 countries and 75 brands, including 10 brands making their first appearance in Japan! Felissimo’s “Happy Chocolate(R)” starts accepting pre-orders for Valentine’s chocolates today
FELISSIMO Co., Ltd. Press release: October 31, 2025 To Members of the Press We offer local chocolates from 26 countries and 75 brands, including 10 brands making their first appearance in Japan!
Felissimo’s “Happy Chocolate(R)” begins accepting pre-orders for Valentine’s chocolates today. This lineup features 129 exquisite, locally loved chocolates discovered by chocolate buyers on their travels around the world. Felissimo’s “Happy Chocolate(R)” catalog and website specializing in rare, locally sourced, premium chocolates from overseas released its latest catalog, “Happy Chocolate(R) 2026,” on Friday, October 31st, and is now accepting pre-orders. Happy Chocolate(R) is a Valentine’s Day catalog that brings you local chocolates from around the world every year. It features chocolates from beloved local shops discovered by chocolate buyer Miri on her travels around the world. Even amid the recent difficult situation of rising prices known as the “cocoa shock,” you can enjoy exquisite chocolates from chocolatiers around the world who believe in the joy and happiness that chocolate can bring. This year, we’re also offering affordable, casual chocolates from Japanese brands, introducing 129 chocolates from 75 brands in total, including 10 brands making their first appearance in Japan, from 26 countries. Whether you’re choosing chocolates or receiving them, you’ll feel like you’re traveling around the world as you immerse yourself in the charm of chocolate. Image
URL: https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-1739a29e8a3a68eae8315c1ec7322e32-1200×630.jpg
https://feli.jp/s/pr251031/1/ ◆Highlights of “Happy Chocolate(R) 2026” This year, chocolate buyer Miri traveled to six European countries on her chocolate journey. She visited Eastern European countries, including Poland, Hungary, and Slovakia, and will share with you the new chocolates she discovered. In addition, new products will be released from popular brands from France, the Netherlands, and Belgium, which are a staple every year, allowing visitors to experience new charms that can only be discovered by returning to those countries.In addition, this year’s event will also feature affordable and casual chocolates from Japanese brands, with a lineup of 129 chocolates from 75 brands from 26 countries, including 10 brands making their first appearance in Japan. View “Happiness Chocolate(R) 2026” in the digital catalog＞＞
https://feli.jp/s/pr251031/2/
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-ce80393e0af050eaaa4327b53fc0c513-690×969.jpg ◆Must-Buy for 2026! Undiscovered Chocolates Discovered in Eastern Europe On this chocolate trip, chocolate buyer Miri visited three Eastern European countries: Poland, Hungary, and Slovakia. She visited the few chocolatiers scattered throughout each country, and discovered some extremely rare new brands. Poland – “Thousand Delights” Layered Chocolate Assortment Poland’s “Thousand Delights” is a must-see brand this year. Originally a sushi chef, the chocolatier taught himself how to make chocolate, and in just three years, he was able to create chocolate using cutting-edge techniques that are rare in the world. This time, we’re bringing you an assortment of three chocolates, including this one. These chocolates are not only beautiful to look at, but also boast a refined flavor balance.
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-5320dd6ae1e7a22db6a3dd4efb563e4c-1100×1320.jpg [First in Japan, FELISSIMO ONLY, NEW] Thousand Delights Layer Chocolate Assortment 1 box ¥4,700 ( 8% ¥5,072) For product details and to apply, click here >> https://feli.jp/s/pr251031/3/ ・Hungary – “Green Walnut” from Sweetical Hungarian Sweetical is known for its eye-catching, colorfully painted chocolates made by a chocolatier who has won over 50 awards. This time, we’re introducing one of their most distinctive chocolates, “Green Walnut.” Fresh, still-green walnuts are ground into a paste and then turned into chocolate. Chocolate buyer Miri says she’s “never seen anything like it before,” both in taste and appearance.
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-6e04e55597c12afcf2787536aafaa71a-1100×1320.jpg 【First time in Japan・FELISSIMO ONLY・NEW】Sweetical Green Walnut 1 box ¥3,300 ( 8% ¥3,561) Click here for product details and to apply＞＞ https://feli.jp/s/pr251031/4/ ◆New product from the ever-popular brand “ROI” (Paris, France): “ROI Neige Blanche” “ROI” is a classic and extremely popular Parisian chocolate among the “Happy Chocolate(R)” line. On this chocolate trip, chocolate buyer Miri helped out at the “ROI” store in Paris, France. To celebrate this occasion, a new product has been introduced to bring the new appeal of Roi to Japanese customers. This truffle-style chocolate is made with almond and hazelnut praline and milk chocolate. As a member of Roi’s team, chocolate buyer Miri was also involved in considering packaging suitable for import to Japan. This is a product that only Happiness Chocolate®, with its long-standing relationship with the store, could offer.
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-f39a90c7fc0fc4c9600c5e0d3628482a-1100×1320.jpg 【FELISSIMO ONLY・NEW】The Secret of Paris Chocolate’s Charm: Roy Neige Blanche 1 box ¥7,300 ( 8% ¥7,878) Click here for product details and to apply >> https://feli.jp/s/pr251031/5/ ◆New products from “Happy Chocolate(R)” long-selling products for over 10 years The milk chocolate from Belgian brand “Artimi du Chocolat,” which has been a best-seller at Happy Chocolate for over 10 years, is back again this year. The story behind this chocolate, revealed for the first time by a behind-the-scenes peek, is that it is an elaborate creation that takes a skilled artisan four days to make. It’s a special piece crafted with great care. In addition, this time we’re adding a new “Strawberry & Whiskey” flavor to our lineup. Enjoy this chocolate, known for its unique crunchy texture and smooth, melt-in-your-mouth texture, in a new assortment of two flavors: gentle strawberry and whiskey.
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-510cfc18185aee741151d902a8757e36-2223×1320.jpg 【FELISSIMO ONLY】Magical Deliciousness Ultimie du Chocolat Milk Chocolate 1 box ¥3,100 ( 8% ¥3,345) Click here for product details and to apply >> https://feli.jp/s/pr251031/6/ 【FELISSIMO ONLY・NEW】Magical Deliciousness: Ultimo de Chocolate Strawberry & Whiskey 1 box ¥3,100 ( 8% ¥3,345) For product details and to apply, click here >> https://feli.jp/s/pr251031/7/ ◆Proposing a new chocolate lifestyle with satisfying chocolates from Japanese brands “Happy Chocolate(R) 2026” offers affordable, satisfying chocolates from Japanese brands. With the hope of “using Valentine’s Day to bring a touch of soothing chocolate into your daily life,” we’d like to introduce some products that will inspire you to enjoy a “life with chocolate” even after you’ve finished eating the products we’ve delivered. ・Kyoto: “Dari K” “Cocoa Sandwich Cookie Assortment” This brand has its headquarters in Kyoto. Since its founding, it has supported Indonesian cocoa farmers, purchasing cocoa beans directly to produce its chocolate. We offer a special assortment of four flavors of cocoa sandwich cookies, made with rich chocolate that’s carefully selected from the fermented cacao beans, without compromising on taste.
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-51a17ef67a68816420f494c5a0e5523d-1100×1320.jpg 【NEW】dari K Cocoa Sandwich Cookie Assortment 1 box ¥1,750 ( 8% ¥1,888) Click here for product details and to apply >>
https://feli.jp/s/pr251031/8/ ・Kobe: “KOBE CHOCO”‘s “Robocho & Pretzel” “Premium Tin” KOBE CHOCO has a store in the former Kobe Foreign Settlement, near Felissimo’s headquarters. They’re popular for their cute robot-shaped chocolate “Robocho” and their “Chopped Chocolate” that offers plenty of chocolate flavor. This time, they’re introducing a premium treat: a split chocolate made by mixing pretzels with their popular standard milk caramel chocolate, plus caramel chips and Guérande salt. Made with Vietnamese cacao from specially supported farms, this treat is available exclusively at their Kobe flagship store and “Happy Chocolate®.”
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-308a5912c07c75fe4efe010b75bcc746-1100×1320.jpg 【NEW】KOBE CHOCO Robocho & Pretzel Premium Can 1 can ¥2,200 ( 8% ¥2,374) Click here for product details and to apply >>
https://feli.jp/s/pr251031/9/ ◆ Overview of “Happiness Chocolate(R) 2026” Number of items listed: 130 (including 1 miscellaneous item and 1 web-exclusive item) Number of brands listed: 75 Number of brands making their first appearance in Japan: 10 Number of countries featured: 26 *The above figures are current at the time of catalog and website production. ≪Order Deadline and Delivery Period≫ ■Valentine’s Day Delivery Application Deadline: Sunday, February 1, 2026 Delivery Period: Early February – Friday, February 13, 2026 ■White Day Delivery Application Deadline: Sunday, March 1, 2026 Delivery Period: Early March – Friday, March 13, 2026 *The above application deadline is the deadline for applications made on the website. *Delivery will be made separately from your monthly Felissimo subscription. *Delivery dates cannot be specified. ≪Benefits≫
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-000b9a6c555affd24682d774c984cc0e-1080×1080.jpg 1. If your order total for each shipment is 10,000 yen or more (tax included), you will receive a free “Large Acorn Chocolate” according to the order amount. 2. If you order both the Valentine’s Day and White Day shipments, you will receive a 500 yen discount on the White Day shipment. *The deadline for Benefit 1 is Sunday, December 14, 2025. ◆FELISSIMO “Happiness Chocolate(R)”
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-742ff554c27fb27322bfcc86298a772e-1030×444.jpg Misato Kinouchi, also known as “Chocolate Buyer Miri,” appeared on the NHK program “The World is Full of Things I Want” in 2018 and published her second book, “Going Anywhere in Search of ‘Happy Chocolate'” (Shinchosha) in 2020. She travels the world in search of beloved local chocolatiers, introducing chocolates and sweets that are making their Japanese debut or that can only be purchased at Felissimo in Japan. A portion of the sales price of all chocolates featured will be donated to the “LOVE & THANKS Fund,” which supports efforts to eliminate child labor in Ghana, a cocoa-producing region. *”Happy Chocolate” is a registered trademark of Felissimo Co., Ltd. Website＞＞
https://feli.jp/s/pr251031/1/ ◆The “Happy Chocolate(R) Seminar” will be held in Tokyo, where you can sample chocolates selected from “Happy Chocolate(R) 2026.” Registrations are now being accepted for this seminar, where you can sample this year’s featured chocolates from “Happy Chocolate 2026.” At the venue, you can enjoy chocolates while listening to a talk by chocolate buyer Miri, who has visited each country and shared the unique characteristics of chocolates from each country and the stories of each chocolatier. The event will be held at two locations, one at the Felissimo headquarters in Kobe on November 3rd and one in Yotsuya, Tokyo on November 16th, with two sessions on each day, one in the morning and one in the afternoon. Seats are available only for the afternoon session at the Tokyo venue, and advance reservations are required by purchasing tickets. Ticket information for the “Happy Chocolate(R) Seminar” is here＞＞
https://feli.jp/s/pr251031/10/ Photos from Past Chocolate Workshops＞＞ We are also accepting reservations for on-site seminars where chocolate buyer Miri will visit you in person to talk about the latest chocolates. If you are a company or organization interested, please contact us using the form below. Contact Us Here >>
https://feli.jp/s/pr251031/11/ ◆Misato Kinouchi (“Chocolate Buyer Miri”) He is a food buyer at Felissimo. 2025 marks his 29th year in charge of chocolate planning. Every year, he visits chocolatiers around the world to discover delicious chocolates with stories to tell. By October 2025, he has imported and sold over 600 brands and 3,000 varieties of chocolate, with approximately 330 of these brands making their first appearance in Japan. He has used his experience as a buyer to publish two books: “Chocolate to the Ends of the Earth” (2012, Felissimo Publishing) and “Going Everywhere in Search of ‘Happy Chocolate'” (2020, Shinchosha), which compile basic knowledge about chocolate, the characteristics of chocolate by country, and the work of a buyer. “The World is
More!ほしいモノにあふれてる～バイヤーが教える極上の旅～』（2020年／NHK「世界はほしいモノにあふれてる」制作班／KADOKAWA）にも5人のバイヤーのひとりとして登場。各地でチョコセミナーを開催。メディア出演多数。 2017年8月ＮＨＫ『海外出張オトモシマス！』、2018年7月
NHK『世界はほしいモノにあふれてる』、2019年12月NHK『あさイチ』、2013年TBS『ガチャガチャV6』、2017年テレビ東京『お金のなる気分～欲張り女子のケーザイ学』、2020年1月テレビ東京『行動者たち』2023年TBS「1/365のマニアさん～通しか知らない究極の1日～」、2024年フジテレビ『ホンマでっか！？TV』「チョコレートの真実SP」ほか。
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-956e0ab5ebaf6f365008bcf9f4826799-898×596.jpg ・X＞＞（@chocochoco_miri）＞＞ https://x.com/chocochoco_miri
・Instagram（@buyer_miri）＞＞ https://www.instagram.com/buyer_miri/ ・海外ローカルチョコで「幸福（しあわせ）」をつなげる「チョコレートバイヤーみり」が、世界と築きつづける「ともにしあわせになるしあわせ」とは＞＞ ◆「LOVE＆THANKS基金」
「チョコレートの輪が世界中に広がって、誰かのしあわせの種になりますように」という願いを込め、『幸福（しあわせ）のチョコレート(R)』のチョコレートは基金付き商品として販売しています。商品価格の一部はカカオの生産地・ガーナの児童労働をなくすための活動や、こどもたちの栄養改善につながる活動に運用されます。 2025年度は、「幸福のチョコレート(R)」サイトやカタログでのダイレクトマーケティングで購入された預かり金と、「フェリシモ チョコレート
ミュージアム」や百貨店などでの催事での販売（売上金）より基金相当額をフェリシモが寄付した金額を合わせて、2,618,285円が拠出されました（※2025年8月現在）。現在までの拠出総額は累計で36,801,330円にのぼります（2010年5月～2025年8月まで）。 「LOVE & THANKS基金」が支援するNPO法人ACEの「スマイル・ガーナ プロジェクト」＞＞
https://feli.jp/s/pr251031/12/
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-2bec09555acfe75ad34c230b2ee5ff3b-937×668.jpg (C)ACE ◆「felissimo chocolate museum[フェリシモ チョコレート ミュージアム]」
フェリシモが運営する、世界のチョコレートやカカオに関する歴史や文化、ファッションやアートとのつながりなどを収集・編集し、「しあわせ」という切り口で、チョコレートの多様性・可能性を発信するミュージアムです。2021年10月22日に、フェリシモ本社オフィスのある「Stage
Felissimo」内に開館、「世界で最も多くのチョコレートパッケージをコレクションするミュージアム」をチョコレートを愛する人々とともにつくることを目指しています。フェリシモは、1996年より、海外ローカルチョコレートを紹介し日本に初上陸させてきた「幸福のチョコレート(R)」が販売してきた、世界のレアチョコレートのパッケージも収蔵しています。2025年10月より、アーティスト・増田セバスチャンさんによる展示をはじめとした3つの企画展を開催中です。 ・ウェブサイト＞＞ https://feli.jp/s/pr251031/13/
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-6a91ed40a11ee30c9dde5328a67a7fd7-1600×723.jpg ◆電話での注文・問い合わせ：フリーダイヤル： 0120-055-820（通話料無料） 受付時間：平日／9時～17時
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◆ともにしあわせになるしあわせ「FELISSIMO［フェリシモ］」：1965年5月創立。ファッションや雑貨など自社企画商品を中心に、カタログやウェブなどの独自メディアで販売するダイレクトマーケティングの会社です。神戸ポートタワーの運営など各地域と連携した事業も推進し、地域活性化に貢献する取り組みを進めています。誰もがしあわせの創り手となり、贈り手となれる。誰もがしあわせを受け取る人になれる。そんな社会を目指す「ともにしあわせになるしあわせ」をコアバリューに“事業性・独創性・社会性”の同時実現を目指した事業活動を行っています。
https://prcdn.freetls.fastly.net/release_image/12759/4099/12759-4099-4c9bfc1c4914cd656e2f4b7c48036839-1150×300.jpg フェリシモは2025年5月8日に創立60周年を迎えました。 ― 会社概要 ― 社名 : 株式会社フェリシモ 本社所在地 : 〒650-0041 神戸市中央区新港町7番1号 代表者 : 代表取締役社長 矢崎和彦 創立 : 1965年5月 証券コード : 東証スタンダード3396 事業内容 : 自社開発商品をカタログやウェブサイトにて全国の生活者に販売するダイレクトマーケティング事業 ◆ウェブサイト＞＞ https://feli.jp/s/pr240301/1/ ◆「フェリシモ定期便」とは？・楽しみ方＞＞ https://feli.jp/s/pr240301/2/ ◆X＞＞ https://twitter.com/FELISSIMO_SANTA ◆Instagram＞＞ https://www.instagram.com/felissimo_official/
◆フェリシモの社会活動＞＞ https://feli.jp/s/pr240301/4/ ◆みなさまとともにしあわせ社会をめざす基金活動＞＞ https://feli.jp/s/pr240301/5/ 当リリースの詳細について