【Lawson Entertainment Co., Ltd.】 【HMV & BOOKS SHIBUYA】Store renovation to commemorate 10 years since opening! “A space where customers can encounter, experience, and empathize with entertainment”
Lawson Entertainment, Inc. Press release: October 31, 2025 To Members of the Press [HMV & BOOKS SHIBUYA] Store Renovation to Celebrate 10 Years Since Opening! “A space where customers can encounter, experience, and connect with entertainment” HMV & BOOKS, operated by Lawson Entertainment, Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Toru Noguchi), This year marks the 10th anniversary of SHIBUYA’s opening in November 2015. To commemorate this milestone, the mall will reopen on Wednesday, November 19, 2025.
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https://www.hmv.co.jp/news/article/251023113/ “HMV&BOOKS SHIBUYA” opened in November 2015 as the first HMV&BOOKS store, aiming to be a “new entertainment information hub.” We carry a wide range of products, not just music and video software, but also books and other entertainment-related merchandise, and have set up a permanent event stage, providing customers with new entertainment encounters, discoveries, and experiences. In 2016, we also opened the “hmv museum,” a permanent space for exhibitions and other shows, within the store, offering even more in-depth experiences and operating as a place to share entertainment with even more customers. We are now renovating the store, focusing on the theme of “a space where customers can encounter, experience, and connect with entertainment,” in order to evolve into a modern “comprehensive entertainment shop” that reflects the knowledge gained over the past 10 years since the store opened, changing customer needs, and the role expected of the “HMV & BOOKS SHIBUYA” store. We’re revamping our promotional area, focusing more on entertainment encounters and experiences. We’re expanding the pop-up space featuring a variety of content and adding a new one on the 6th floor. A new printing machine capable of printing bromides and stickers is also scheduled to be released next spring. We also plan to introduce and implement initiatives that will allow customers to become even more immersed in the experience. In addition, in collaboration with KDDI, we will expand the in-store event experience at HMV&BOOKS SHIBUYA to online using the multi-screen camera app “Chikemoo.” Starting on a trial basis in December, we aim to provide a new experience by alternating between footage focusing on individual members and a full-screen view. We also plan to expand and build a new event space in the spring. In addition, we’ve revised the store layout and expanded the entertainment merchandise section while retaining the music, video software, and book sales. The expanded merchandise section will be approximately twice the size of the previous section. We plan to sell merchandise for VTubers and streamers as a permanent section, and aim to provide a wide lineup that satisfies customers’ desires and make the store easy to browse and search. In addition, HMV&BOOKS SHIBUYA has teamed up with the VTuber girl group “ReGLOSS,” a member of hololive DEV_IS, who are celebrating their second anniversary since their debut, to hold special events such as an ONLY SHOP and release commemorative events. In addition, HMV&BOOKS SHIBUYA is planning a number of events and campaigns to commemorate its 10th anniversary, including more than 20 in-store events planned for the end of the year. Celebrating its 10th anniversary, HMV&BOOKS SHIBUYA is undergoing a renovation to become a space where customers can discover, experience, and connect with entertainment. We’ll be announcing a variety of exciting events for our customers, so stay tuned!
HMV＆BOOKS SHIBUYA
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-93cbf592d8f9094f89fcfe1329c1989b-3900×2622.jpg Entrance after renovation (image) ■Address: Shibuya Modi 5F/6F, 1-21-3 Jinnan, Shibuya-ku, Tokyo ■Business hours: 10:00-21:00 ■Reopening date: Wednesday, November 19, 2025 ▶HMV＆BOOKS SHIBUYA 10th anniversary special page: https://www.hmv.co.jp/news/article/251023113/ ▶HMV＆BOOKS SHIBUYA store homepage: https://www.hmv.co.jp/fl/34/129/1/
▶HMV&BOOKS SHIBUYA Official X Account: @HmvBooksShibuya Click here for an interview with the new manager of HMV&BOOKS SHIBUYA about the renewal. ▶Lawson Group Official Note:
https://note.com/lawsongroup_note/n/ne7a82e1a629e *Scheduled to be released on October 31st (Friday)
HMV & BOOKS SHIBUYA Renewal Overview (Major Renewal Points)
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-bad45bc3a22fce5da0ee36afb2608afd-1920×1080.png Pop-up Space 1 (Image)
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-ca59a700e5d07cba1ab0990f53c6cf93-1920×1080.png Pop-up Space 2. (Image) ■Pop-up Space We’ve expanded our pop-up space, featuring a variety of content, and added a new one to the sixth floor in addition to the fifth floor. We’ve also created a new immersive pop-up space where customers can experience the world of the content even more.
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-936b95a14e4576e07ea70d8f1d20cd49-1920×1080.png Merchandise area (image) ■Merchandise area We’ve expanded the entertainment merchandise sales area to approximately double its previous size. By adding decorations for each content and setting up a display space for actual samples, we aim to provide a wide selection of products that are easy to browse and find, fulfilling customers’ desires.
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-83b49be8fc6ac9eb2bde4b798cd2dbdb-3900×2622.jpg Promotion Area (Image) ■Promotion Area The promotion area has been revamped, with a greater focus on “encounters” and “experiences” with entertainment. Large monitors will be installed, the panel exhibition space will be expanded, and a new printing machine capable of printing bromides and stickers will be available next spring. Planning to expand and build new event space We plan to expand and build a new event space next spring. Also, starting in December, we’ll be introducing the multi-screen camera app “Chikemoo” to our event space! We aim to provide a new experience by extending the in-store event experience online.
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-1c4a4f935a892028dd07f2689d2b8246-1500×500.png 【Newly Introduction】Chikemoo In collaboration with KDDI, we are extending the in-store event experience at HMV&BOOKS SHIBUYA to online using the multi-screen camera app “Chikemoo.” Starting on a trial basis in December, we aim to provide a new experience by switching between footage focused on individual members and a general view. 【Chikemoo】 This video streaming app, provided by KDDI, adds the ability to simultaneously broadcast each member’s favorite camera (Chikemoo) to live music streaming, allowing you to enjoy your favorite idols even more up close. ▶Chikemoo homepage
https://www.chikemoo.com/html/index.html?utm_medium=web&utm_source=hmv_release&utm_campaign=2510 ■HMV&BOOKS SHIBUYA event information Events will be held every day in-store during our 10th anniversary, with over 100 events planned for the rest of the year! Be sure to check the event schedule and come visit HMV&BOOKS SHIBUYA. ・November 15th (Sat): Hiyori Sakurada / Hayato Sano (M!LK) ・November 22nd (Sat): Mio Kudo / Yuka Suzuki ・November 23rd (Sunday): Airi Suzuki / Riho Nakamura ・November 24th (Monday): Aika Sawaguchi / Hinako Kitano ・November 29th (Saturday): Miona Hori / Kanon ・November 30th (Sunday): Rikka Ihara ・December 4th (Thursday): Hiroshi Tanahashi (New Japan Pro-Wrestling) ・December 6th (Sat): Jun Shison ・December 7th (Sun): 7m!n/Shogo Sakamoto/Wataru Hinata ・December 8th (Monday): 7m!n ・December 13th (Sat): Rotoshi Furuya ・December 14th (Sun): ReGLOSS/Natsuo Great Lake ・December 20th (Sat): Hiyori Hamagish ・December 21st (Sun): Riko ・December 22nd (Monday): Jiyoung (KARA) …more ▶HMV&BOOKS SHIBUYA Event information: https://www.hmv.co.jp/store/BTK/ ReGLOSS × HMV&BOOKS SHIBUYA 10th Anniversary Campaign To celebrate the 10th anniversary of HMV&BOOKS SHIBUYA’s founding and the 2nd anniversary of their debut, ReGLOSS has teamed up to carry out a variety of special projects.
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-ec6390c3123d4c275025a34b02647db1-3900×1914.jpg 1. ReGLOSS 2nd Album “Snapshot” release commemoration ONLY SHOP Event period: November 11th (Tuesday) to December 17th (Wednesday), 2025 Opening: hmv museum Shibuya 5 (5th floor of HMV&BOOKS SHIBUYA) 2. ReGLOSS 2nd Album “Snapshot” Release Commemorative Event (Winners Only) Date and time: Sunday, December 14, 2025 ・Part 1 14:00~ (Otonose Kanade & Ichijo Ririka) ・Part 2 17:00~ (Yu Karasubutei Raden & Todoroki Hajime) Event Details: Meet & Greet 3. ReGLOSS 1st Live “Flashpoint” Live Merchandise Sales Sales Period: Wednesday, December 10, 2025 – Wednesday, December 17, 2025 4. In-Store Promotion: Life-Size Panel Giveaway (Raffle) Four lucky winners will receive a life-size panel from the HMV&BOOKS SHIBUYA ONLY SHOP! Customers who purchase Hololive-related products for 4,400 yen or more (tax included) will receive one lottery ticket for a life-size panel. Winners will be announced on the official HMV&BOOKS SHIBUYA account after the event ends. Purchase Period: Tuesday, November 11, 2025 – Wednesday, December 17, 2025 Eligible Products: Hololive-related Products Winners Announcement: HMV&BOOKS SHIBUYA store page or X ( For details and notes about the project, please see the special page below. ▶ReGLOSS × HMV&BOOKS SHIBUYA 10th Anniversary Campaign Special Page: https://www.hmv.co.jp/news/article/251027137/ HMV&BOOKS SHIBUYA 10th Anniversary Campaign HMV&BOOKS SHIBUYA will be holding events and campaigns to commemorate its 10th anniversary. We will continue to announce 10th anniversary plans. ■Original Hi-Chew gift! If you spend 2,000 yen or more (tax included) in-store during the promotional period, you will receive an original Hi-Chew gift. Dates and Times: Wednesday, November 19th, 2025 – Monday, November 24th (National Holiday) *Limited to the first 200 people each day ■ “The Music & Movie Master” cover-style photo spot set up & giveaway campaign! HMV will be setting up photo spots designed to look like the cover of the free paper “The Music & Movie Master,” distributed in-store. They come in two sizes: one that customers can take photos of themselves, and one that can be used to take photos with stuffed animals and other items! What’s more, if you show the photo spot posting screen to a store staff member, you’ll receive a “The Music & Movie Master” cover-style card case! Additionally, 10 customers who post a photo taken at the photo spot with the designated hashtag will be entered into a drawing to win a 3,000 yen QUO card. ■HMV&BOOKS SHIBUYA 10th Anniversary × HMV 35th Anniversary HMV Quiz!
https://prcdn.freetls.fastly.net/release_image/34304/595/34304-595-b8bbdd4f8c205d4d178f824563e89ab8-1200×200.jpg To celebrate the 10th anniversary of HMV&BOOKS SHIBUYA and the 35th anniversary of HMV, we’re holding an “HMV Quiz” looking back on HMV’s history! The quiz will be held on the official HMV X account (@HMV_Japan), so be sure to follow us and look forward to it! Event period: From Friday, November 7th onwards, the event will be held on the official HMV X account (@HMV_Japan) For details on each project, important points to note, and future plans, please check the special pages below. ▶ HMV＆BOOKS SHIBUYA 10th anniversary special page: https://www.hmv.co.jp/news/article/251023113/
