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Home » Following its Cannes Lions win, HERALBONY wins a Silver Award at the London International Awards, one of the world’s top five advertising awards.

Following its Cannes Lions win, HERALBONY wins a Silver Award at the London International Awards, one of the world’s top five advertising awards.

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Following its Cannes Lions win, HERALBONY wins Silver at the London International Awards, one of the world’s top five advertising awards. ​
Heralbony Press Release: October 31, 2025 Following its Cannes Lions win, HERALBONY wins a Silver Award at the London International Awards, one of the world’s five major advertising awards. Business model praised for providing sustainable income to artists with disabilities
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HERALBONY Inc. (hereinafter referred to as HERALBONY) has won silver awards in two categories, “Integration” and “Non-Traditional,” at the London International Awards, a global advertising awards renowned as one of the world’s top five advertising awards alongside Cannes Lions. The London International Awards are a global advertising awards program established in 1986 that recognizes outstanding creative work in a variety of fields, including advertising, design, digital, and PR. All judges gather in person to jointly review all submissions, from the initial selection stage onward, making it one of the most rigorous and prestigious awards in the world. In particular, the Integration category recognizes “ideas that have impacted society, are integrated into culture, and have evolved through the interaction of people”, while the Non-Traditional category recognizes “ideas that are so original, new, and pure that they defy conventional boundaries.” As with Cannes Lions, awards were given to works by global brands such as Unilever, Dove, and AXA. Heralbony was awarded a Silver Lion for its sustainable business model and social impact. List of award results https://2025.liaentries.com/winners/ Judge comment • By turning the works of artists with disabilities into intellectual property and utilizing them in a variety of settings, they are expanding
opportunities for artists to participate in society while also generating income. This is a very smart and socially meaningful initiative, and we highly praised it for building a sustainable business model. • I’ve seen ideas that use the work of artists with disabilities to raise donations, but this model of connecting artists with income was innovative. List of judges
https://www.liaawards.com/juries/jury/2025/ About the Global Expansion of HERALBONY Following its receipt of the LVMH Innovation Award 2024 Employee Experience, Diversity & Inclusion in May 2024, HERALBONY established a subsidiary, HERALBONY EUROPE, in Paris, France, in September of the same year. The HERALBONY Art Prize, which began in 2024, has received over 4,500 submissions from a total of 72 countries and regions over the past two years, greatly expanding the scope of collaboration with artists with disabilities around the world. We will continue to collaborate with global companies and promote our business with the goal of further growth. 【Overview of HERALBONY Co., Ltd.】 With the mission of “Let your unique style shine,” HERALBONY is a creative company that aims to change the image of disabilities and create a new culture based on welfare. The company has built a sustainable business model by managing over 2,000 artworks by artists with disabilities as IP licenses and paying fair royalties. It operates its own brand, “HERALBONY,” and engages in a variety of art-focused businesses, including co-creation with companies, creative planning and production, employee training programs, and hosting the international art award, “HERALBONY Art Prize.” In July 2024, the company established its first overseas subsidiary, “HERALBONY EUROPE,” in Paris, France. Company name: HERALBONY Co.,Ltd. Address: 2-38 Kaiunbashi Dori, Morioka City, Iwate Prefecture (Head Office), 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061 Gintomi Building 3F Reception (Tokyo Office) Representatives: Takaya Matsuda, Fuminori Matsuda Corporate website: https://www.heralbony.jp Online store:
https://store.heralbony.jp/

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