Paloma Co., Ltd. Your photo will be featured on subway station signs! Announcement of the 10th Paloma Smile Project Photo Contest “Smiles are the energy of life”

[Paloma Co., Ltd.] Your photo will be featured on metro station signs! Announcement of the 10th Paloma Smile Project Photo Contest “Smiles are the Energy of Life” ​ Paloma Co., Ltd. Press Release: November 1, 2025 Your photo will be featured on a metro station sign! Announcement of the Paloma Smile Project’s 10th Photo Contest, “Smiles are the Energy of Life”
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Your photos will be on metro station billboards! Paloma Smile Project 10th Photo Contest “Smiles are the energy of life” Event Announcement Paloma Co., Ltd. (Nagoya City, Aichi Prefecture / President and CEO: Kobayashi Hiroaki) will launch the “Paloma Smile Project: 10th Photo Contest ‘Smiles are the Energy of Life'” on Saturday, November 1st, a public advertising billboard photo competition. Outstanding photos will be selected from the submitted photos and used as station billboard advertisements within Tokyo Metro and Osaka Metro. This year’s theme is “Smiles are the energy of life.” Thanks to everyone’s support, this year marks the 10th photo contest, and we’ve received approximately 100,000 photos of smiling faces so far. This year, we’re once again looking for your special photos to brighten up your daily lives, such as “energetic and active smiles,” “comfortable and happy smiles,” and “comfortable and refreshing smiles”! Follow Paloma’s official Instagram account and then apply on the special campaign website. Winning entries will be displayed on station signs within Tokyo Metro and Osaka Metro lines for approximately one year. In addition, as a prize, the Paloma Grand Prize (1 winner) will receive a travel voucher worth 100,000 yen, and the Excellence Awards (2 winners each) for the Delicious Smile Award, Everyone’s Smile Award, Warm Smile Award, Sports Smile Award, and Hardworking Smile Award will each receive a travel voucher worth 50,000 yen. Other wonderful prizes include the “Everyone’s Choice Beautiful Smile Award,” which entrants can vote for online. Paloma’s official Instagram account will share tips for winning, photography tips, and photos submitted by everyone. We hope that many people will participate again this year, and we hope to bring more smiles to everyone’s faces. The application deadline is Monday, January 12, 2026 (national holiday). *This photo contest was first held in 2016 and has been held every year since. Campaign Overview ◆Submission Theme: “A smile is the energy of life”” This year, we invite you to submit your favorite photos that will brighten up your daily lives, such as “energetic and active smiles,”
“comfortable and happy smiles,” and “comfortable and refreshing smiles.” ◆Application Period Valid for submissions from 10:00 AM on Saturday, November 1, 2025 to 11:59 PM on Monday, January 12, 2026 (National Holiday) ◆Regarding the Review Our company and the secretariat will conduct a rigorous screening process to select the winning photos, which will be displayed on Tokyo Metro station signs. ◆About application acceptance You can apply through the application page on the Smart Contest special campaign website.
https://paloma-photocontest.jp/metro/?ct_key=NalTOulcxawWX Accessible from PCs, smartphones, and tablets. You can also access the Paloma HP campaign site by clicking the banner on the top page of our website. ◆Paloma HP campaign site URL
https://www.paloma.co.jp/special/metro/paloma115/ ◆Gifts for Entrants We have prepared a prize that will put a smile on the face of the winners. ・ Paloma Grand Prize: Travel voucher worth 100,000 yen (1 winner) ・ Delicious Smile Prize / Smile for Everyone Prize / Warm Smile Prize / Sports Smile Award / Hardworking Smile Award: ¥50,000 travel voucher (2 winners each) ・Paloma Award: Winners: ¥5,000 QUO card (89 winners) ・Beautiful Smile Award (chosen by everyone): ¥10,000 gourmet voucher (2 winners) *The works that will be displayed on station signs within Tokyo Metro and Osaka Metro will be those of Paloma Grand Prize, Excellence Award, and Paloma Award winners. *Works that win the “Everyone’s Choice Wonderful Smile Award” are not eligible for submission to Metro signs. ◆Announcement of winning entries: Scheduled for mid-March 2026. *The date of display on station signs will be announced separately on the website. The End Press release attachments