Star Music Entertainment, Inc. enters into business partnership with popular live performance creator and singer-songwriter “Otsu-nee (Sho Saikan)”
Star Music Entertainment Inc. Press Release: November 1, 2025 Business partnership concluded with popular live music creator and singer-songwriter “Atsu-nee (Sho Saimana)” We are jointly promoting the creation of hit artists from the live streaming market. We also support the regional revitalization activities of Otsu-nee, who has been appointed as a Shirahama Tourism Ambassador.
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singer-songwriter, Atsunee (Sho Saimana). This partnership aims to “create a hit artist from the live streaming market” by combining our company’s music production and promotion know-how with Atsunee’s overwhelming influence and fan base cultivated through live streaming. In October 2025, Atsunee was appointed the “Shirahama Tourism Ambassador” of Shirahama Town, Wakayama Prefecture. Through the power of music and live streaming, our company will support Shirahama Town’s activities to promote its appeal and revitalize the local area from an entertainment perspective.
https://prcdn.freetls.fastly.net/release_image/12020/417/12020-417-bd2d6d3b4c4fe39c72f945e875c1d973-1920×1280.png Appointment Ceremony (1)
https://prcdn.freetls.fastly.net/release_image/12020/417/12020-417-6a83ec1372adc9de0662d60fd264280a-1920×1280.png Appointment ceremony (2) Specific Initiatives Through this
partnership, we will jointly promote the development and promotion of artists specializing in the live streaming market. Co-hosting an event on the streaming app “Color Thing” We will jointly host a live streaming event with our own unique plans, providing participating creators with opportunities for growth and a platform to shine. Promotional Development Utilizing Original Music We plan and develop promotions centered around the original music we produce, providing strong support for full-fledged artist activities that go beyond the boundaries of live streaming. Future prospects Through this
partnership, we will maximize the influence and entertainment power of Osenee, establishing a new path for live streaming artists to succeed in the mainstream scene. We will also continue to contribute to regional revitalization activities through the power of music and entertainment.
https://prcdn.freetls.fastly.net/release_image/12020/417/12020-417-f187114a049454c0b25cb93bae4f805f-1280×1280.png No pressure (Sho Moaika) A multi-creator who works as a
singer-songwriter and enjoys immense popularity as a top live streamer known as “Otsu-nee.” After participating in 17LIVE under the name “Otsu-nee” in 2020, she reached 250,000 followers and number one in the world in just two months, receiving the Golden Feather Award. She has also been certified as a “LIVE Pro,” a TikTok LIVE creator recognized for her outstanding talent. In addition to performing live as a singer-songwriter, primarily focusing on her own music, she is also active in a wide range of fields as a talent, including hosting events. She also has a close relationship with Shirahama Town in Wakayama Prefecture, and actively promotes the town’s attractions. Her video introducing Shirahama Energy Land has been viewed over 1.3 million times, contributing to promoting Shirahama Town’s appeal. She will be appointed “Shirahama Tourism Ambassador” in October 2025. To media representatives For any inquiries regarding this release, please use the inquiry form on our website or contact
info@starmusic.co.jp. Star Music Entertainment Inc. TEL: 03-6809-0871 FAX: 03-6809-0872 MAIL：info@starmusic.co.jp
WEB：https://starmusic.co.jp Address: Public Relations Officer
https://prcdn.freetls.fastly.net/release_image/12020/417/12020-417-55d3ccdf52d614fd55f5e8cc0b3cf6fc-1536×512.png Star Music Entertainment Inc. Star Music Entertainment Inc. is a comprehensive entertainment company operating in the music and short video marketing businesses, with the mission of “creating
entertainment that excites the world.” We maximize the power of entertainment through creativity and technology, developing IP that will inspire the next generation, and working to solve the challenges of a wide range of clients. https://starmusic.co.jp For more information about this release