TV anime “The Summer When the Light Died” x VASARA kimono rental collaboration campaign to be held from November 22nd (Sat) to January 10th (Sat)!
Basara Holdings Press release: November 1, 2025 To Members of the Press The TV anime “The Summer When the Light Died” x VASARA Kimono Rental Collaboration Campaign will be held from November 22nd (Sat) to January 10th (Sat)! The main characters from the series (Yoshinobu Tsujinaka, Hikaru, Tanaka, and Asako Yamagishi) appear in original illustrations dressed in kimonos! Basara Holdings Co., Ltd.
(Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yuichiro Suzuki; hereinafter referred to as VASARA), which operates the “VASARA Kimono Rental” nationwide, will be holding a collaboration campaign with the TV anime “The Summer When the Light Died” from Saturday, November 22, 2025 to Saturday, January 10, 2026.
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Additionally, by subscribing to the kimono rental plan, you can also purchase limited-edition collaboration goods featuring illustrations exclusively for this collaboration at participating stores or on the online store. Additionally, life-size character panels of Yoshinori Tsujinaka, Hikaru, Tanaka, or Asako Yamagishi will be on display at select VASARA stores! We at VASARA hope to make kimonos more accessible and enjoyable for everyone, and we look forward to welcoming you to our store. [Campaign Overview] ■Period Saturday, November 22, 2025 – Saturday, January 10, 2026 ■Kimono Rental Plan Reservation Start Date and Time Saturday, November 1, 2025, 12:00 PM onwards ■Participating stores 24 stores Sendai Station Store, Asakusa Main Store, Sensoji Temple Store, Asakusa Station Store, Ikebukuro Store, Ginza Store, Shinjuku Station Store, Shibuya Store, Akihabara Store, Tachikawa Station Store, Machida Store, Kawagoe Station Store, Kawagoe Koedo Store, Yokohama Station Store, Yokohama Minato Mirai Store, Kamakura Komachi-dori Store, Nagoya Station Store, Kyoto Station Store, Osaka Umeda Store, Osaka Namba Store, Kanazawa Station Store, Kanazawa Kenrokuen Store, Kurashiki Ivy Square Store, Fukuoka Tenjin Nishidori Store ■Campaign page
https://vasara-h.co.jp/collaboration/hikanatsu.html ■Contents 1. Rental plan with a 4-piece merchandise set During this period, we will be releasing a kimono rental plan that allows you to choose one of the following merchandise sets.
https://prcdn.freetls.fastly.net/release_image/18982/68/18982-68-cb3dd180da05cc94ccf65887a4f92bab-1908×2700.jpg Each character’s kimono rental plan comes with a deluxe 4-piece merchandise set. *This 4-piece set is not available for e-commerce purchase. ◯ Rental plan with Yoshinori Tsujinaka merchandise set ◯ Rental plan with Hikaru merchandise set ◯ Rental plan with Tanaka merchandise set ◯ Rental plan with Yamagishi Asako merchandise set Each set: Women’s ¥6,578 (tax included), Men’s ¥10,230 (tax included) 〈Set Contents〉 ◯ Set of 4 character merchandise (acrylic badge, fan, clear card, collaboration bag) ◯ Kimono Rental Standard Kimono Plan *Changes to kimonos other than the standard kimono can be made at the store on the day. ■Content 2. Limited official merchandise Original collaboration merchandise will be sold at participating stores and on the e-commerce website.
https://prcdn.freetls.fastly.net/release_image/18982/68/18982-68-4d1461b120cddaf548f019a3ffc095d9-1908×2700.jpg *Only customers who experience the kimono rental plan can purchase merchandise at each store. Please note that customers cannot visit the store solely to purchase merchandise. *The “Contents 1. Rental Plan with 4-Piece Merchandise Set” is not eligible for the merchandise bonus (bonus for purchases of 2,000 yen or more, tax included). *Merchandise sales periods differ between stores and online. *Stock availability varies by store. *Quantity limits may be imposed depending on sales conditions. 〈EC Site〉 On sale from 12:00 PM on Friday, January 16, 2026 to 12:00 PM on Monday, February 16, 2026 VASARA Online Store
https://vasaraonline.stores.jp/?category_id=68f9dde1916d260047ed7368 ■Content 3. Character panels appear in VASARA stores! During this period, character panels of Yoshiki Tsujinaka, Hikaru Tanaka, and Asako Yamagishi dressed in kimono will appear at select VASARA stores. Take this opportunity to take a commemorative photo with the four of them in kimono. 〈Installed Stores〉 Sendai Ekimae Store: Yoshinori Tsujinaka & Hikaru Asakusa Main Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Sensoji Temple Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Asakusa Station Store: Yoshinori Tsujinaka, Hikaru Ikebukuro Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Shinjuku Station Store: Yoshinori Tsujinaka, Hikaru Shibuya Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Akihabara Store: Yoshinori Tsujinaka, Hikaru Tachikawa Station Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Machida Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Kawagoe Station Store: Yoshinori Tsujinaka and Tanaka Kawagoe Koedo Store: Hikaru and Asako Yamagishi Yokohama Station Store: Yoshinori Tsujinaka and Tanaka Yokohama Minato Mirai Store: Hikaru and Asako Yamagishi Kamakura Komachi-dori Store: Yoshinori Tsujinaka and Hikaru Nagoya Station Store: Yoshinori Tsujinaka and Hikaru Kyoto Station Store: Yoshinori Tsujinaka, Hikaru Osaka Umeda Store: Yoshinori Tsujinaka, Tanaka Osaka Namba Store: Yoshinori Tsujinaka, Hikaru, Tanaka, Asako Yamagishi Kanazawa Ekimae Store: Yoshinori Tsujinaka and Tanaka Kanazawa Kenrokuen Store: Hikaru and Asako Yamagishi Kurashiki Ivy Square Store: Yoshinori Tsujinaka and Hikaru Fukuoka Tenjin Nishidori Store: Yoshinori Tsujinaka & Hikaru
About the TV anime “The Summer When the Light Died”] This highly
talked-about work, which began serialization in “Young Ace UP” in August 2021 and has been ranked in numerous awards, including first place in the men’s category of “This Manga is Amazing! 2023” (Takarajimasha), is now being made into a long-awaited anime! This hotly-discussed series, which began airing in July 2025, has garnered enthusiastic support from the younger generation, especially on social media. Yoshiki and Hikaru are two boys living in a certain village. The two boys, the same age, have grown up together. But one day, Yoshiki becomes convinced that what he thought was light has been replaced by something else. But still, I want to be with you. The usual days begin with Nanika, who appears as a friend. At the same time, various incidents occur in the village. A story of falling into something unknown. 【OFFICIAL SITE】https://hikanatsu-anime.com/ [OFFICIAL X] https://x.com/hikanatsu_anime (C) Mokumoku
Ren/KADOKAWA・”The Summer When the Light Died” Production Committee 【About VASARA Kimono Rental】 Basara Holdings Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yuichiro Suzuki) is a kimono rental store with 24 locations nationwide. As a brand that
“establishes a new kimono culture,” Basara offers a wide selection of not only traditional formal wear but also retro-modern and fashionable kimonos and yukatas. With locations throughout Japan, including Tokyo, Kawagoe, Yokohama, Kamakura, Nagoya, Kyoto, Osaka, Kanazawa, Kurashiki, Fukuoka, and Sendai, Basara is a brand dedicated to “establishing a new kimono culture.” Whether it’s for local
sightseeing, shopping or walking around town with friends or as a couple, or even attending a live concert or event, you can easily spend the day dressed in the latest, cute kimono or yukata. This has been hugely popular among the younger generation, and the number of users is rapidly increasing. 【Basara Holdings Co., Ltd.】 Established: January 29, 2016 Capital: 49,000,000 yen Business: Kimono
rental/restaurant management/Internet-related businesses Address: Fukuei Akihabara Building, 5th floor (Reception), 3-14-3 Sotokanda, Chiyoda-ku, Tokyo ■Official website: https://vasara-h.co.jp/ ■Instagram: https://www.instagram.com/kimono_vasara/ ■X (old Twitter): https://x.com/vasara_kimono ■Facebook:
https://www.facebook.com/VASARAKIMONO/ ■WEB reservation:
https://vasara-h.co.jp/plan/ ■Telephone reservations: 03-6744-6725 / Reception hours: 9:00-18:00 (Open every day) For more information about this release