UUUM Co., Ltd. Bonbon TV members pop out in WebAR! “Bonbon TV AR Hide and Seek” to be held at Okumatsushima Clubhouse in Miyagi!

[UUUM Co., Ltd.] Bonbon TV members pop out in WebAR! “Bonbon TV AR Hide and Seek” to be held at Oku Matsushima Clubhouse in Miyagi! ​
UUUM Co., Ltd. Press release: November 1, 2025 To Members of the Press Bonbon TV members pop out in WebAR! “Bonbon TV AR Hide and Seek” to be held at Oku Matsushima Clubhouse in Miyagi! UUUM Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Masayuki Umekage; hereinafter, “UUUM”) has announced that it has acquired HoloSpace Inc. (Headquarters: Shibuya-ku, Tokyo; Representative: Oniyanagi) We are pleased to announce that we will be collaborating with UUUM and Kodansha (Yusuke, hereafter referred to as HoloSpace) to host a limited-time collaboration project called “Bonbon TV AR Hide and Seek” between the YouTube channel “Bonbon TV” jointly operated by UUUM and Kodansha and the tourist and cultural facility “Oku Matsushima Clubhouse” (Higashi Matsushima City, Miyagi Prefecture) from Sunday, November 2, 2025 to Saturday, January 31, 2026. Image
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We offer a “new hide-and-seek experience” that connects the digital and real worlds! This is a new experiential event in collaboration with Bonbon TV, HoloSpace, which provides WebAR technology, and Oku Matsushima Clubhouse, which is surrounded by abundant nature. To participate in this event, you must purchase a “Pop-Up! AR Acrylic Keychain” (5 types available, 1,380 yen including tax) at the venue or at the “Creator Store” (UUUM’s official online store). The “Pop-Up! AR Acrylic Keychain” is a new and exciting merchandise that uses AR (augmented reality) to make Bonbon TV members pop out when you hold the keychain over your smartphone and recognize it with the camera. Guests visiting Oku Matsushima Clubhouse can experience an AR stamp rally-style hide-and-seek game by visiting checkpoints set up throughout the facility. When you scan the checkpoints on your smartphone, Bonbon TV members will pop up on the screen in AR. This exciting game, utilizing digital technology to find the members hiding within the facility, offers a new experience that makes the real world more enjoyable. To coincide with the event, today, Saturday, November 1st, Bonbon TV’s YouTube channel released a collaborative video featuring a hide-and-seek game at the Oku Matsushima Clubhouse. This project connects the digital and real worlds.
https://prcdn.freetls.fastly.net/release_image/8567/790/8567-790-645187414f81b1e14aace8b52d331acf-904×508.png “Bonbon TV AR Hide and Seek” Overview • Event Name:Bonbon TV AR Hide and Seek • Period:Sunday, November 2, 2025 – Saturday, January 31, 2026 • Venue: Oku Matsushima Clubhouse (15-1 Kitayokei, Nobiru, Higashi Matsushima City, Miyagi Prefecture) • How to Experience: Purchase and bring a “Pop-Up! AR Acrylic Keychain” (5 types available, 1,380 yen including tax) at the facility or the “Creator Store” (UUUM’s official online store) to experience the experience. • Notes: This experience is available only during facility opening hours. It uses WebAR technology, which does not require an app download. Limited edition merchandise will be available for purchase, and there will also be photo spots within the facility! About the “Pop-Up! AR Acrylic Keychain” This is a new and exciting product. When you hold the keychain over your smartphone and the camera recognizes it, the members of Bonbon TV will pop out in AR. • Product price: 1,380 yen (tax included) • Types: 5 types in total (Yocchi, Domi-chan, Mimi, Yume-chan, Seorin) • Sales Location: Available at the Oku Matsushima Clubhouse and Creator Store (UUUM official e-commerce store). Don’t miss this opportunity to check it out! Creator Store (UUUM official EC store):https://creator-store.jp/collections/28077-6135
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https://prcdn.freetls.fastly.net/release_image/8567/790/8567-790-17cfa7097a2bcfb5898b5612fdd08e2d-604×602.png Limited to the venue! A life-size photo spot will also be set up. Life-size panels of Bonbon TV members will be set up inside the clubhouse to commemorate the collaboration. Why not take a
commemorative photo with the members to remember your visit to Oku Matsushima Clubhouse? About Bonbon TV A YouTube channel jointly operated by UUUM Co., Ltd. and Kodansha Ltd. We challenge ourselves every day with the motto, “Just take a look, give it a try!” “Bonbon TV” is an “interesting and informative” online broadcasting station that broadcasts “try it videos” including experiments and crafts every day. BonBon TV YouTube Channel https://www.youtube.com/@Bom-BomTV [Contact Information for Facility and Product Inquiries] • Oku Matsushima Clubhouse (Facility Inquiries) Address: 15-1 Kitayokei, Nobiru, Higashi Matsushima City, Miyagi Prefecture Phone Number: 0225-98-8123 Business Hours: 10:00 – 18:00 (Closed: Every Monday *If a public holiday falls on a Monday, the following day will be closed) • HoloSpace Co., Ltd. (Inquiries regarding keychains and stamp rallies) Email address: info@holospace.jp [Creator Inquiries] • UUUM Co., Ltd. Public Relations Email address: kouhou@uuum.jp [About UUUM Co., Ltd.] UUUM is a creative agency that “opens up the world with the passion of its creators.” As one of Japan’s largest multi-channel networks (MCNs), the company provides people with “new experiences” through child-centered ideas. With a focus on supporting over 15,000 YouTube channels, the company also engages in influencer marketing,
merchandise and event businesses, media projects, and more. Company name: UUUM Co., Ltd. Representative: Representative Director, President and Executive Officer Masayuki Umekei Established: June 2013