[W TOKYO Co., Ltd.] Gamagori City x TGC Promoting the appeal of Mikawa cotton! Approximately 8,000 people attended! “MIKAWA PALETTE produced by TGC STAGE” to be held at the first-ever “GAMA LOVE FES 2025”!
W TOKYO Co., Ltd. Press release: November 2, 2025 To Members of the Press Gamagori City x TGC: Spreading the appeal of Mikawa cotton! A total of approximately 8,000 people attended! “MIKAWA PALETTE produced by TGC STAGE” will be held at the first-ever “GAMA LOVE FES 2025”! Yuki Kashiwagi, MINAMI, Yui Koike (Yui-chami), and Ria Yonezawa appeared on a fantastical seaside runway. The venue was filled with excitement with powerful live performances by Shinako and WILD BLUE! W Co., Ltd., which plans and produces Tokyo Girls Collection
(hereinafter referred to as TGC), TOKYO (Head office: Shibuya-ku, Tokyo; Representative Director: Noriyoshi Murakami; Stock code: 9159; TSE Growth; hereinafter referred to as “the Company”) concluded a partnership agreement with Gamagori City, Aichi Prefecture, in June 2023 as part of its regional revitalization collaboration agreement, with the aim of revitalizing the city’s textile industry. Since then, the Company has promoted measures utilizing its content over a three-year plan, forming a community of 32 project members, primarily consisting of young employees from textile-related companies in Gamagori City. Together with expert advisors, the team has been exploring new uses and designs for textiles and developing products. As the culmination of the third year of this project, the first-ever “GAMA LOVE FES 2025” was held, attracting a total of approximately 8,000 visitors! Produced by TGC, “MIKAWA PALETTE produced by TGC STAGE” was held, with the fashion show featuring two stages: “ROOTS STAGE,” which revived traditional fabrics and designs in a modern style, and “NEW WAVE STAGE,” which expressed the diversity and freedom of modern style. By expressing the history of Mikawa cotton through costumes designed by project members, the appeal of Gamagori, the “town of textiles,” including Mikawa cotton, was widely disseminated. ■At the opening, Gamagori Mayor Toshiaki Suzuki took the stage and delivered a message to attendees filled with hope for the future of Gamagori City.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-e9f48339bfeb9828f5131dda4380b910-2400×1600.jpg
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-4f7a814bca7b990b194ca78411179ada-3900×975.jpg From left) Ria Yonezawa, Hinano Segawa, Noa Tsurushima, Yui Koike (Yui-chami), Yuto Ishikawa, Maiha Oguni The first performer was Ria Yonezawa, wearing a gauze dress featuring motifs of Gamagori City’s city flowers: azalea, daisy, and mandarin orange blossoms. Her entrance, bathed in soft light, drew loud cheers from the audience. Next on stage were Hinano Segawa, wearing a dress featuring tapestry weaving, a design unique to Gamagori, an interior fabric production area; Noa Tsurushima, whose outfit incorporated elements of water and rainmaking, essential for growing cotton; and Yui Koike (Yui Chami), clad in a top made of textured, shrinkable material and an original design featuring photo-woven images of Gamagori’s scenery.
Furthermore, cheers and applause erupted from the audience as Ishikawa Yuto, wearing a coat made from Gamagori’s original brushed fabric, and Oguni Maiha, wearing an outfit inspired by the sea around Takeshima, walked down the runway.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-dcaec926b6ee70230d2fae91e189cf78-2400×1600.jpg During the talk stage, Yonezawa Ria said “The costume had a flower motif and was made of plenty of fabric, so it made me imagine walking through a flower field! The audience was warm and the view was amazing! I want to come again!” , Ishikawa Yuto said “The silhouette is very beautiful, and the unique design is a plus, making it very stylish. I’m so happy that so many people came to see it!” , and Tsurushima Noa talked about the comfort of the costume, “The dress is very voluminous, and it feels so comfortable every time it touches my skin! I could probably sleep in this costume!” Segawa Hinano said about the scenery, “The sea was sparkling, and I don’t usually participate in events this close to the sea, so I couldn’t help but take lots of photos! I’ve always loved Aichi Prefecture, but this was my first time in Gamagori, so I’d love to come back with my friends!” Oguni Maiha said, “The nature was beautiful and soothing. I heard that Yaotomi Shrine on Takeshima is said to grant blessings for finding love, so I’d like to go again next time!” Yui Koike (Yui Chami) talked about the Gamagori gourmet food provided by the catering and the area around the venue, saying, “The local catering from Gamagori was incredibly delicious! I could see the aquarium and it made me want to go!” ■ WILD BLUE performed live, and the venue was in a frenzy! WILD BLUE, the five-member boy band currently garnering the most attention, made their appearance at “Samsung Galaxy presents TGC in Aichi-Nagoya 2026,” scheduled for February 2026! They delivered an energetic performance on a fantastical stage with Takeshima as a backdrop.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-e9afddd67d568d0d096a02f11e338d13-2400×1600.jpg
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-f7629409257c06d5bf8dbdc7a2d760b1-2400×1600.jpg The opening number was their fifth digital single, “Astrist,” which was released on Wednesday the 24th, the day after their first anniversary live concert. The light, upbeat beat and clear harmonies, illuminated by the setting sun, immediately captivated the audience. The mellow melody and heartbreaking lyrics of “Love is Blind” left a lasting impression on the audience, along with the sea breeze, as the audience quietly listened intently.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-26681d814d4b3cd7c146f4c659c70e74-2400×1600.jpg
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-35fc0445d435a384bb28ec3c4a611b8c-2400×1600.jpg “Hey hey hey! Gamagori City is our most open location to date, and we’re so happy so many people came out! The air is so fresh, and we’re sweating less than usual!” The members seemed to be enjoying themselves very much. They then performed a stunning performance of “Oh Girl” and “BOX of DESTINY.” They further lit up the seaside stage with powerful dancing, and the members smiled and greeted fans as they walked down the runway. “The audience is packed all the way to the back! I can see all the way to the back! Make sure you burn the new song I’m going to perform into your memory before you go home!” she said in a message to the audience. For the final song, she captivated the audience with a light-hearted dance performance set to the pop sound of her 6th digital single, “Kimi no Egao to Ano Sora,” which was just released on Friday, October 10th, and the venue was filled with a refreshing atmosphere. ■ “NEW WAVE STAGE” expresses modern diversity and free style. A fantastic finale enveloped in the setting sun! The second part of the fashion show featured the “NEW WAVE STAGE,” themed around modern diversity and free style. With the setting sun as a backdrop, a fantastical space unfolded on the shores of Takeshima, captivating the audience.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-a0f82c4fa28b5029cc0251e378c9e32a-3900×975.jpg From left) MINAMI, Hanamichi Ueno, Nazuna Murakami, Yurina Kawaguchi, Hohomi Nasu, Yuki Kashiwagi First up to the stage was MINAMI, clad in a dress designed with a dynamic, large silhouette and featuring quilted patterns inspired by Gamagori’s specialty products, flowers, and fish. The audience gasped in admiration as she walked lightly down the runway. Next up was Ueno Hanamichi, who styled a tie-dyed set made from Gamagori’s famous multi-layered gauze with a leather bag, Murakami Nazuna, who wore an all-in-one style made from sashiko fabric, and Kawaguchi Yurina, whose styling was inspired by the sandy beach at the water’s edge and combined shrink material and lace. Furthermore, Nasu Hohomi captivated the audience with her dignified presence in a trench coat made from a reproduction of Mikawa-shime, a fabric preserved at a museum in the city. The finale of the fashion show was Kashiwagi Yuki, wearing a gorgeous top inspired by Mikawa flora and crafted from reclaimed gauze used for bedding and organza fabric used for curtains. She also wore a skirt made from upcycled “ears,” a material left over from weaving fabric. Illuminated by the setting sun, the models wearing costumes made from sustainable materials symbolized the stage theme of “Co-creating Tradition and the Future” and brought the fantastical fashion show to a spectacular close.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-3494bb8b7e27830713e050bd38ebd27a-1280×1600.jpg Anmi Tanaka
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-0588a2fb00f72803182d37b139c17369-1280×1600.jpg Ayazuki Fujii Representing the project members, Tanaka Azumi and Fujii Azuki took to the talk stage. They each spoke about the thoughts they put into the costumes they created. Tanaka explained the key points of the design, saying, “I created the costume for Nasu Hohomi. It pays homage to the trench coat, and I made the jacket and dress from scratch using Mikawa striped fabric. I also adapted the belt part from rope produced in Mikawa.” Fujii revealed the secrets of the
production, saying, “I had Kawaguchi Yurina wear it. It was inspired by the sandy beaches of Gamagori, and I decorated it with fringe, lace, beads, and other elements to represent driftwood washed up on the beach.” Furthermore, at the end of the talk, a surprise
announcement was made that two of the 15 costumes created for this project will be unveiled on stage at “Samsung Galaxy presents TGC in Aichi-Nagoya 2026,” scheduled to be held in February 2026, which elicited thunderous applause and cheers from the audience. The costumes, born as the culmination of the project’s third year, will expand their stage from Gamagori, the city of textiles, to Aichi, the city of fashion, and promote local creativity nationwide. Image
URL: https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-c02b77e4454c08290da0e73a0db15eab-2400×1600.jpg Afterwards, the models who appeared on the “NEW WAVE STAGE” appeared on stage again. Kawaguchi Yurina commented, “The various designs were combined, and I thought the inspiration was artistic! Walking down the runway in such a beautiful location was a valuable experience.” Nasu Hohomi commented, “The Mikawa-striped trench coat was very soft and comfortable to wear, making for a fun stage performance.” She spoke about the costumes and her experience walking down the runway, and MINAMI commented, “From the first time I put it on, the word ‘cute’ just overflowed in my mind. The big frills made me think it was a unique outfit for a fashion show! The stage with the sunset as a backdrop was a fresh experience.” Ueno Hanamichi commented, “The fried horse mackerel was delicious!” Murakami Nazuna commented, “The bavarois made with Gamagori mandarins was refreshing and delicious. I’m from Aichi Prefecture, so I’m happy to be able to share the charms of Gamagori City! I had a lot of fun picking Gamagori mandarins in the catering area.” Kashiwagi Yuki shared her impressions of Gamagori City, “I’ve actually been to Gamagori City about six times, and I’ve seen cherry blossoms at Laguna Ten Bosch and performed a live show by the sea during New Year’s, but I’ve never been to a hot spring, so I’d love to come back again!” ■The final act was Harajuku princess “Shinako”! The excitement in the venue reached its peak! The event concluded with an appearance by Shinako, the “Harajuku Princess” who made her artist debut with “Shinako World” on Monday, March 11, 2024, last year, and whose music video has been viewed over 39 million times. She’s 100% recognized by young people!
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-a0ef6f500ce1860be48cc48d43723c90-2400×1600.jpg
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-d08322166255ecca078525354b17ebe5-2400×1600.jpg When she appeared on the runway in a colorful, pop unicorn costume that embodied “Shinako World,” the entire venue erupted in cheers. Her first words were, “Hello everyone! It’s Shinako! There are lots of Shinakokkos here too! I’m so happy! (heart).” The opening number, “Shinako World,” began, and the venue was instantly filled with a happy mood, true to her “colorful, dreamy, cute” worldview. Shinako’s positive and energetic worldview filled the entire venue, and the kids in the audience erupted in cheers of “Cute!” and “Shinako!” She introduced her friends, saying, “We have a friend with us today. We’re Shinacorn!” Next, she performed “Marshmallow Punch,” featuring an impressive and cute choreography, with Shinako running freely up and down the stage. The lively tempo had the audience jumping along, and the smiles and cheers never ceased. When asked, “Next, what do you think Shinako’s favorite candy is?” the audience responded with a burst of “Gummy candies!!” She continued, “Gummy candies can come in all sorts of shapes, colors, and textures. I don’t think there’s any other candy with such infinite possibilities. We too have infinite possibilities! That’s what I’m singing about!” She then conveyed the message behind the song, before performing “Gummy Kyun Princess.”
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-959ba091f50c18fc5538c10fd05aad40-2400×1600.jpg
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-662d0cc602d43c8528b95b5ccceedf1f-2400×1600.jpg She said that her latest song, “Unicorn Party,” contains the message, “Seize the opportunity!” As if drawn in by her bright energy, the kids in the audience danced along to her powerful music, illuminated by the setting sun. The final song was the hit song “Ha Ra Ha Ra,” which has been a hit on social media. When she asked, “What do you all do after eating sweets?”, the crowd responded with, “Brush your teeth!” The entire venue was united. Shinako’s positive message and smile illuminated the hearts of the audience, bringing the event to a fantastic finale and bringing it to a close on a high note. Image
URL: https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-1fd96354ffc4bc567318108cf75bedf1-2400×1600.jpg
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-80941cdef363c10085419c1e2a7802fb-2400×1600.jpg “Connecting tradition and the present,” “MIKAWA PALETTE produced by TGC STAGE” was a moving and hopeful stage created together by the local community and young people. The catering menu for the performers featured local delicacies using local specialties from Gamagori City, Nishio City, and Koda Town! The performers were treated to exquisite dishes that made the most of mandarin oranges and sesame oil from Gamagori City, matcha and strawberries from Nishio City, and fude-gaki persimmons and pears from Koda Town.
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-d87eeb62039680305d85177ee2eb3cae-3900×2600.jpg Gamagori Mandarin Bavarian Cream
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-fce22938338596c5d74ead38200e05a4-3900×2600.jpg 梨のゼリー寄せ、パンナコッタ幸田産筆柿ソース、ゴマのブランマンジェ、西尾抹茶プリン
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-5bdf49f3931e9e2ff81168b3db5f9bf8-3900×2600.jpg 太白胡麻油を使用した蒲郡クラシック特製ショコラ
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-1a74195adb6e864e918572a1ba9cef28-1920×2560.jpg 巻寿司万華鏡
https://prcdn.freetls.fastly.net/release_image/7466/909/7466-909-98cc336738dac059283a3ac325359e49-1920×2560.jpg 蒲郡みかん狩り ＜GAMA LOVE FES 2025 開催概要＞ イベント名称：「GAMA LOVE FES 2025」 開催日時 ：2025年11月1日（土）開演10:00、終了17:00 会場 ：竹島園地（〒443-0031 愛知県蒲郡市竹島町２） 料金 ：無料 公式サイト ：https://gamalovefes.jp/ 主催 ：ミカワ・テキスタイル・ネットワーク協議会、蒲郡市
TGCプロデュースステージ名称：「MIKAWA PALETTE produced by TGC STAGE」
ステージ時間：15:30～16:50 出演者
：（モデル）石川悠人、植野花道、小國舞羽、柏木由紀、川口ゆりな、瀬川陽菜乃、鶴嶋乃愛、那須ほほみ、
MINAMI、村上なずな、ゆい小池（ゆいちゃみ）、米澤りあ ※50音順 （アーティスト）しなこ、WILD BLUE ※50音順 （MC）林祐衣 ■GAMA LOVE FES 2025 イベントコンセプト 『LET’S DO IT！』 ～私スタイル、アップデート～ 「アップデート」をキーワードに、街も、繊維産業も、若い世代の感性とエネルギーで「自分たちらしく」アップデート！
「0」からではなく、今ある「モノ」や「コト」を活かしながら、もっと自分を好きになろう。もっとこの街を好きになろう！さぁ、ワクワク楽しい街をみんなで一緒に創ろう！ ■東京ガールズコレクションとは・・・
「日本のガールズカルチャーを世界へ」をテーマに2005年8月から年2回開催。モデル、タレント、アーティスト、動画クリエイター等のトップインフルエンサーが一堂に会する認知度94％を誇る史上最大級のファッションフェスタ。リアルとオンラインを通じた総体感人数はのべ約800万人を超え、多種多様なパートナーとTGCを掛け合わせることによりファッションショーという枠組みを超えコンテンツ開発やブランディングの“ラボラトリー”機能を担うブランディングプラットフォームへと発展。その発信力を活かし、国際連合、政府、官公庁と連携し、SDGs推進・地方創生など、変わり続ける社会課題を若年層へ伝える架け橋としての役割を担う。 ＜株式会社W TOKYO 会社概要＞ 会社名 ：株式会社W TOKYO （コード番号：9159、東証グロース） 所在地
：東京都渋谷区神宮前5-28-5 W Building 資本金 ：246百万円（2025年6月末現在） 代表取締役：村上 範義 事業内容 ：TOKYO GIRLS COLLECTIONのブランドを活用したブランディング・コンテンツプロデュース事業
公式サイト：https://www.w-tokyo.co.jp/
2005年8月から年2回開催している東京ガールズコレクションの企画・制作会社。2015年に国連の友Asia-Pacificと連携し、2018年5月にはニューヨーク国連本部でSDGsをテーマとしたファッションショーの実施や、国内においては、2015年に「TGC地方創生プロジェクト」を立ち上げ、北九州市や静岡市、和歌山市などの地方都市でのTGCを開催し地方創生に貢献するとともに、積極的にSDGs推進に向けた取組みを行っている。 当リリースの詳細について ※このメールは自動送信されていますので、返信はご遠慮ください。 Press Release Download