Babycam Co., Ltd.
75% of mothers feel uneasy about using nursing rooms and baby rooms. Causes of anxiety range from “hygiene” to “blindness/privacy.” Babycam investigates current problems with breastfeeding rooms and mothers’ ideal breastfeeding rooms.
Nursing rooms and baby rooms are indispensable when a child-rearing family goes out. Although the number of installation locations has increased due to the government’s obligation to install them, it is clear that the current situation is not yet high enough to be said to be satisfactory.
Babycam Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaiku Anzai) discusses the current problems with breastfeeding rooms used by families raising children when they go out, and what kind of breastfeeding rooms are ideal for mothers. In September 2022, we conducted an awareness survey for moms to find out what it is.
In response to the revision of the national barrier-free law, local governments have established ordinances requiring facilities such as nursing rooms, and the number of places where nursing rooms are installed is increasing. However, due to the facilities and operation of the nursing room, there are currently voices of anxiety and dissatisfaction when mothers and fathers who are currently raising children use it.
By surveying moms who are actually using the service, various problems and needs have come to light.
Based on the wishes and ideals of the nursing room, we hope that future nursing rooms will be improved to be more useful for families raising children.
Part of the survey is published below.
“Awareness Survey on Facilities such as Nursing Rooms”
■ Survey period
September 7-14, 2022
■ Survey method
Recruited on the pregnancy and childcare site “Babycam” and answered from the web form
■ Number of responses
I will report some excerpts from the main questions and results. [75% of moms are worried about using nursing rooms and baby rooms] Q. Have you ever felt uneasy about using the nursing room or baby room? [Image 2
[There is a lot of anxiety about nursing rooms and baby rooms in shopping malls that families with children often use]
Q. Which facility’s nursing room or baby room made you feel uneasy? [Image 3
[Causes of anxiety are diverse, such as “hygiene”, “blindness, privacy”, “number of facilities”, and “crime prevention”]
Q. What kind of anxiety did you feel in that nursing room or baby room? [Image 4
[Various ideas for the ideal breastfeeding room…Private rooms, use of dads, air conditioning, space, etc.]
Q. What kind of nursing room do you think would be good? Please tell us about your wishes and ideal nursing room.
Below are some of the wishes and ideals from moms.
・The number 1 is that the key can be closed in the private room! ・I want a kids’ circle where I can watch over my siblings in a safe space and equipment with chairs.
・I would appreciate it if there were more places where security was solid and dads could enter together.
・It is ideal to have a nursing room that can be put in a stroller and is always clean! !
・It’s cool, the nursing room is usually hot and both the child and myself are sweaty.
・Recently, not only moms but also dads change diapers and feed milk, but the nursing room has a strong atmosphere of being a mother’s space.
・I get thirsty while breastfeeding, so it would be nice to have a water server + paper cup or vending machine for moms.
・Because the voices of other babies bother you, there is soundproofing or soothing music, such as a music box.
・I want time to learn something about childcare while breastfeeding. (with posters and advertisements)
In addition, a total of 247 people gave us various opinions that were useful for improving the nursing room.
Survey items of this questionnaire
Gender, age, number of weeks of pregnancy, number of children, age of youngest child, place of residence, etc.
[Q] Are you (or your partner) currently breastfeeding? (Including breast milk and milk)
◯ Breast-feeding ◯ Not currently breast-feeding, but have experience breast-feeding ◯ Never breast-feeding
[Q] Please select all of the following that you are interested in. ◯ breast milk ◯ milk ◯ mixed
[Q] Have you ever been breast-fed while out and about?
◯ Yes ◯ No
[Q] Are there any problems with breastfeeding on the go?
◯ Yes ◯ No
[Q] Have you ever used a nursing room or a baby room?
◯ No ◯ Yes
[Q] Have you ever felt uneasy about using the nursing room or baby room? ◯ No ◯ Yes
[Q] Which facility’s nursing room or baby room was it?
□ Stations, trains □ Shopping malls □ Art galleries/museums □ Children’s houses/parks □ Hospitals/clinics □ Leisure facilities □ Service areas □ Schools/kindergartens/nursery schools/classrooms □ Evacuation centers □ Others ()
[Q] What kind of anxiety did you feel in the nursing room or baby room? □ Hygiene □ Crime prevention □ Blindfold, privacy □ Facility strength □ Air conditioning □ Hot water temperature □ Number of facilities □ Difficult for dads to enter □ Use by other dads □ Other ( ） [Q] What kind of nursing room do you think would be good? Please tell us about your wishes and ideal nursing room.
Free answer ( ）
*If you are interested in the results of this survey, please contact us using the contact information below.
[About Babycam Co., Ltd.]
Founded in 1996.
In 1998, she established Babycam, a community site to turn the anxiety of pregnancy, childbirth, and childcare into something fun. Currently, the number of members is about 350,000, making it one of the largest in Japan. In addition to community and blog services, with the cooperation of experts, we provide consultation rooms, encyclopedic content, and a huge amount of experiences. In addition to providing lifestyle information and product information that meet the needs of users, as well as holding seminars and events, the company also collaborates with local governments to develop a business related to employment support for women raising children (WorkSmart).
The research activities at Babycam have won the Kids Design Award Judging Committee Special Award and Social Contribution Media Award, and they are also engaged in collaborative activities such as product development and marketing with major companies in various fields. In the corona crisis, we quickly held an online Babycam parent class and provided the system to hospitals, and we are continuing to develop “Babycam Mama Tea Break,” an online live tea party held every day to connect with moms.
In addition to Honda Motor Co., Ltd.’s community planning and management, we also provide community planning consulting, production, marketing, management services, etc. for many companies.
Babycam website (https://www.babycome.ne.jp)
Babycam Mama Tea Break (https://www.babycome.ne.jp/mama_teabreak/) Company name: Babycam Co., Ltd.
Established: February 20, 1996
Capital: 80 million yen
Representative: Masaiku Anzai, President and Representative Director Location: 3rd Floor, Expert Office Kojimachi, 2-10-3 Kojimachi, Chiyoda-ku, Tokyo
[Inquiries regarding this release]
Babycam Co., Ltd. Contact: Taeko Yamada
Details about this release: