About 460 POP advertisements that make shopping at the store more fun and convenient are gathered together. “Japan Promotional Marketing Association Exhibition” will be held again this year!
We are accepting “visit pre-registration” that allows you to enter at a great price
The Japan Promotional Marketing Association (JPM Association)*1 will hold the “51st JPM Association Exhibition 2022” for three days from November 30 (Wednesday) to December 2 (Friday), 2022 at Tokyo Metropolitan It will be held at the Industrial Trade Center
Prior to this, from October 3, 2022 (Monday), general reception of “visit pre-registration” that allows admission at a special price will be accepted on the JPM SHOW site (https://jpm-show.jp/entry/ ) was started. Entry on the day is 3,000 yen (tax included), but if you register in advance, you can enter for 2,000 yen (tax included). [Image 1
The 51st JPM Association Exhibition 2022 Announcement Poster The JPM Association Exhibition is a comprehensive promotional exhibition with a history of half a century since its first holding in 1971, and consists of the following four zones. The first is the “JPM POP Creative Award”, the only domestic and world’s largest POP advertising contest. The second is the “JPM Planning Solution Award,” a contest for Japan’s highest level of promotion planning that actually moved consumers toward purchasing behavior. The third is the “Young POP Creative Award” and the “My Thinking of the Future Store” Design Contest for students who will lead the next generation. The fourth is the “Sales Promotion Trade Fair,” an exhibition of the latest promotional marketing-related technologies, services, and tools. These zones will present the present and future of promotions to visitors.
Among them, the “JPM POP Creative Award”, which has a history with the JPM Association Exhibition, presents the actual works of POP advertisements that have been deployed in physical stores over the past year*2 as POP advertisements for each industry of products targeted for advertisement. We will exhibit after categorizing each form. About 460 works will be exhibited this year, making it one of the largest POP advertising exhibitions in the world. With changes in consumer purchasing behavior in recent years, the provision of experiential value is becoming more important in brick-and-mortar stores*3, and POP advertising is also being affected. POP advertising makes in-store shopping even more enjoyable and convenient by skillfully expressing and conveying the superior functions and worldview of the advertised product. Please take a look at the evolution at the venue of the JPM association exhibition.
Admission to “The 51st JPM Association Exhibition 2022” is charged. The entrance fee is 3,000 yen (tax included) on the day of the exhibition, but if you pre-register the necessary items online before the JPM Society exhibition period, you can enter for 2,000 yen (tax included). Please pay the fee in cash at the reception desk of the JPM association exhibition venue, both on the day and pre-registration. *1 The “JPM Association” is an industry association made up of member companies from various industries involved in promotional marketing (the area of marketing that moves consumers toward purchasing). *2 “The 51st JPM POP Creative Award” is for one year from August 1, 2021 to July 31, 2022.
*3 From JPM Association’s 2020 Promotion Survey Report
Overview of “The 51st Japan Promotional Marketing Association Exhibition 2022” [Holding schedule]
Wednesday, November 30, Thursday, December 1, 2022
10:00-17:00 (Last entry 16:30)
Friday, December 2, 2022
10:00-16:30 (Last entry 16:00)
Tokyo Metropolitan Industrial Trade Center
(In Tokyo Port City Takeshiba Office Tower)
[How to pre-register and pay the admission fee]
■ Pre-registration acceptance period
October 3rd (Monday) to November 29th (Tuesday), 2022 2,000 yen / tax included Please register on the pre-registration page of the JPM SHOW site below. https://jpm-show.jp/entry/
■ Reception on the day of the JPM Society Exhibition
During the JPM Association Exhibition
November 30th (Wednesday) to December 2nd (Friday), 2022 3,000 yen / tax included
*Please pay the fee in cash at the JPM Association Exhibition reception desk both in advance and on the day of the JPM Association Exhibition.
*Purchasing methods are different for members of the JPM Association. Please see the JPM Association website (https://jpm-inc.jp). [Image 2
The display of the JPM POP Creative Award at the 2021 JPM Society Exhibition
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