Karada Note Co., Ltd.
About 50% of the child-rearing generation feel that it is difficult to raise children. Conducting a survey on child-rearing environment satisfaction by listening to real voices of mothers
-The latest trends for the child-rearing generation-
Karada Note Co., Ltd. (Minato-ku, Tokyo/Representative: Tatsuya Sato/ (hereinafter referred to as “our company”) conducted a survey on “satisfaction with the child-rearing environment in Japan” for mail magazine members.
As a result of a survey of pregnant women and those with children under the age of 3 about their “satisfaction with the child-rearing environment,” approximately 50% answered that they were
From the reasons of those who answered dissatisfaction, six issues in the child-rearing environment in Japan (1. Balancing work and child-rearing 2. Support for second and subsequent children 3. Simplification of the system 4. Subsidies related to childbirth and child-rearing 6. improvement of public institutions) became apparent. Regarding the intention to take the “postpartum papa childcare leave system” that came into effect on October 1, 30% plan to take it, while 40% do not plan to take it.
About 80% of moms answered that the “family sharing function” of the pregnancy and child-rearing support app was “useful for dads to participate in childcare.” In addition, according to our survey conducted in 2019, households using the family sharing function exceeded the average happiness level of mothers.
From October 2022, postpartum father childcare leave will be enforced, and cash payments to child-rearing households are currently being considered in response to soaring prices.
Since our founding in 2008, we have aimed to solve the declining birthrate and aging population, which is the root cause of various social issues, in order to realize our vision. We conduct business activities that contribute to improvement.
In fact, we conducted an awareness survey of users this time in order to know how the child-rearing generation feels about the child-rearing environment in Japan, and to create issues to realize a society that is easy to raise children. did.
■ Approximately 50% of the child-rearing generation feel that it is difficult to raise children
When we surveyed pregnant women and those with children under the age of 3 about their satisfaction with the child-rearing environment, 10%, including “very satisfied (2.8%)” and “somewhat satisfied (9.1%).” About 50%, including 20% who answered “neither (23.3%)”, “very dissatisfied (12.9%)” and “somewhat dissatisfied (35.2%)”, answered that they were “satisfied”. Yes.”
Those who answered that they were satisfied said, “Medical expenses are almost non-existent, and I can receive proper medical care.” I was.
From the reasons for those who answered dissatisfaction, six issues in the child-rearing environment in Japan have become apparent. 6 issues revealed by mothers’ voices
[Table 2: https://prtimes.jp/data/corp/31718/table/174_1_3ad4ab8e6c7cc0a903c19f2636c95a0e.jpg ]
■ Starting October 1st, the new system “Postpartum Papa Childcare Leave System” will start! A survey of fathers’ intentions to take childcare leave among pregnant women
As a result of a survey of pregnant women about their intention to take support systems, including the postpartum papa childcare leave system, 30% of the total answered that they would “take it (32.2%)”, while 40% said they would not take it. planned (43.2%).”
We found that the background of not taking it is that it is difficult to coordinate with the workplace, such as households that do not take it due to concerns about income decline and “I have no plans to take it for the time being because I am busy with work.”
■ Approximately 80% of mothers answered that the “family sharing function” of the pregnancy and child-rearing support app was “useful for dads to participate in child-rearing.”
Regarding the “family sharing function” that allows sharing of information recorded in the app within the family, 31.8% of
respondents answered that it would be useful for men to participate in childcare, and 46.6% said that they strongly agree. Approximately 80% of respondents answered that it was useful.
Family sharing features increase family happiness
A survey conducted in 2019 showed that among those who use our app for pregnancy and childcare, those who share the content recorded in the app with their families have a higher average happiness level for mothers. have become.
■ Karada Note provides maternity insurance “childcare sharing” to support families who want a second child and beyond.
From January 18, 2022, we will launch Japan’s first (* 1) maternity insurance specializing in postpartum depression and infertility treatment after the second child, “Child-rearing Support Mutual Insurance Child-rearing Sharing” (service site URL: https:
//hoken.karadanote.jp/kosodate-sharing/) is now available. Through this initiative, we will strive to contribute to the creation of a society that is easy to raise children by staying close to postpartum “what if”.
(Press released: https://prtimes.jp/main/html/rd/p/000000133.000031718.html) * 1: According to a survey by Karada Note as of the end of December 2021, this is the first insurance product in Japan that simultaneously covers postpartum depression and secondary infertility.
In the future, we will continue to send out the real voices of the child-rearing generation with the aim of realizing a society that is easy to raise children.
■ Survey overview
Survey name: Awareness survey in the child-rearing environment Survey period: October 3-5, 2022
Survey parameter: 472 people
Survey method: Internet survey
■ Company profile
Company name: Karada Note Co., Ltd. (TSE Growth: 4014)
Head office: 6th floor of MA Shibaura Building, 3-8-10 Shibaura, Minato-ku, Tokyo
Representative: Tatsuya Sato
Business: Family support business / life event marketing business / family partnership business
Details about this release:
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