D2C unisex apparel brand “ADDIXY”, which is mainly made-to-order in Japan, will hold an exhibition and order event for the autumn / winter season.
A total of about 300 people including influencers, models, and general customers visited ADDIXY’s autumn/winter exhibition, which proposes elegant rock styles for adults by a designer who is active as a company employee and model.
ADDIXY (location: Meguro-ku, Tokyo, representative: Saki Horiuchi) will hold an exhibition and order event for the autumn/winter season of the new apparel brand “ADDIXY”, which was launched in January this year, focusing on domestic complete build-to-order production. It was held for 4 days from /13 (Thursday) to 16 (Sunday). (URL:
“ADDIXY” is based on the concept of “RealMode & Rock”, and the representative Horiuchi, who works as a company employee and model, is the designer with the theme of “addictive stimulation daily”. A new apparel brand launched in March. While incorporating many hard design elements inspired by the world of rock music, it features a unique worldview that mixes elegance that blends into the everyday life of adults. Without chasing trends, ADDIXY develops high-quality items that focus on sustainable materials and quality through complete build-to-order manufacturing.
ADDIXY, which made its debut in the spring/summer collection in January this year and held a pop-up store in Yurakucho Marui in May, will hold a fall/winter exhibition order event from October 13th (Wednesday) to 16th (Sunday). Held in Ebisu on In addition to taking orders for new autumn/winter collections, past collections will also be on sale. A total of about 300 people, including influencers, models, related parties, and general customers, attended.
At ADDIXY, we focused on the global problem of environmental pollution caused by mass production and mass disposal. We focus on domestic production (excluding some products), and we are also focusing on sustainable initiatives such as incorporating eco-friendly recycled fibers and recycled wool.
Exhibition order meeting
2022 AW Collection Introduction of popular items
The theme of the 22AW Collection is “ambivalent”
“ambivalent” is a word that means “to contradict”. We propose a unique mode style by fusing conflicting elements, such as dressy and luxurious materials with edgy designs and warm knit materials with rock-spirit details.
■ LEATHER COMBINATION WOOL COAT ¥ 53,900 (tax included)
https://www.addixy.com/collections/new-arrival/products/leather-like-combination-wool-coat [Image 6
A long outerwear accented with leather switching sleeves on a body made of Made in Italy wool coat material.
While using recycled wool and considering the environment, it is realized by skilled Italian technology, such as wool’s swelling, firm texture, and velor-like brushed finish.
Around the chester coat’s unique neat collar, the voluminous sleeves and cuff ribs like the MA-1 sleeves add a rough feel, and the zip around the pockets gives a sharp impression. To.
■RIDERS FRONT ZIP SKIRT (check/gray) ¥29,700 (tax included)
https://www.addixy.com/collections/new-arrival/products/riders-front-zip-skirt-check [Image 7
A high-quality skirt made from Japanese fabric.
A long skirt that pursues design by incorporating riders-like details into the details. The waist part is studded, the front is zipped, and the asymmetrical pocket design is also a point.
By switching to the part above the knee and incorporating a flare design, the tight skirt has a tight impression and the silhouette of the hem that spreads every time you move creates a gorgeous
atmosphere. The flared part is slightly lowered in the front, and the slit is added to create a design that is not flattering. The design will be the main part of your outfit, so even a simple knit or cut and sewn piece will look great.
“ADDIXY” brand overview
“ADDIXY” proposes a style that mixes elegance that blends into adult’s daily life while incorporating many hard design elements inspired by the world of rock music, which the designer is influenced by. Focusing on the fact that environmental pollution due to mass production and mass disposal is a global problem, we have achieved zero clothing waste through “complete build-to-order manufacturing” that does not have inventory. Focusing on domestic production, we are also focusing on sustainable initiatives such as incorporating eco-friendly recycled fibers and recycled wool.
◆Official Online Store: https://www.addixy.com
◆ Instagram: https://www.instagram.com/addixy_official
◆ Twitter: https://twitter.com/addixy_official
◆YouTube: https://www.youtube.com/channel/UCkFFog8_uUKLj4jK1W3h7Bg Representative and Director/Designer Saki Horiuchi PROFILE
Born July 19, 1989. Worked for 3 years as a salesperson for a 109 series brand during college. After graduating from Kyoto University, while working as a company employee, she worked as a reader model for women’s fashion magazines, and then joined an entertainment agency. Currently, while working as a generalist at a company listed on the First Section of the Tokyo Stock Exchange, she continues to work as a freelance model as a parallel career. I want to create a brand that allows the adult generation to enjoy fashion more freely, questioning the tendency to conform to the ideals sought by society rather than what they like as they age and life stage. With that in mind, in January 2022, while attending fashion school, he independently launched the apparel brand “ADDIXY”, where he is the designer. [Instagram] https://www.instagram.com/saki.h912
Details about this release: