Aderans Co., Ltd. Newly developed artificial hair achieves the highest volume in Aderans history! Aderans’ n ew hair extension products using new technology will be released on October 20th (Thursday)

Aderans Co., Ltd.
Newly developed artificial hair achieves the highest volume in Aderans history! Aderans’ new hair extension products using new technology will be released on October 20th (Thursday)
-The new TV-CM will start airing nationwide from the same day-
Aderans Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President Yoshihiro Tsumura), which globally develops the wellness business for hair, beauty and health, has released new hair extension products “Pinpoint Rise” (for men) and “Hair Up α Liberte”. (for women) will be available at Aderans Salons and Ladies Aderans Salons nationwide from Thursday, October 20, 2022.
The new Mashike products “Pinpoint Rise” and “Hair Up α Liberte” will use the latest artificial hair “CYBER X” developed by Aderans, which will be available on the same day. “Cyber ​​X” is a patented matte technology (Patent No. 5518857), and features a luster close to that of natural hair. In addition, we have succeeded in suppressing the spread of static electricity, which can lead to hair damage, by using a technology (patent number 7123291) that adds an antistatic agent when the hair is generated. By using a mixture of polyamide and polyester for the material, it rises well, has firmness and
elasticity, and can be increased in volume with a small number*1. *1 There are individual differences
Hair extension products are products that allow you to easily add volume to your own hair by attaching several in-house artificial hair strands. Since it is a hair extension method that uses your own hair, you can arrange a natural volume by adjusting the amount and familiarity of your hair while making the most of your usual impression.
In addition, along with the launch of this product, a new TV commercial featuring Kenichi Endo, the image character of Mashike and Hair Restoration, and Chikako Kaku, the brand ambassador of Ladies Aderans, will also start airing. The new TV-CM will also be released on our official YouTube channel “Aderans TV” from Thursday, October 20th.
▶ Official YouTube channel “Aderans TV”
https://www.youtube.com/channel/UCyYkWDnEWQQvDfr2-7A-PFw
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Along with the launch of “Cyber ​​X”, “Aderans TV” will release an experimental video of “Cyber ​​X” featuring Ms. Mariko Florentina, the support character of Men’s Aderans, from Thursday, October 20th. . https://youtu.be/GagaxBJFZEI
About the new Mashike products “Pinpoint Rise” and “Hair Up α Liberte” This product is a hair extension product that allows you to easily add volume to your own hair by tying several strands of artificial hair developed in-house by Aderans, just like extensions. Since it is a hair extension method that uses your own hair, you can arrange it into a natural volume while making the most of your usual impression. ▶ Hair extension product for men “Pinpoint Rise”
Release date: Thursday, October 20, 2022
Stores: Aderans salons nationwide
TV-CM airing start: Thursday, October 20, 2022
Contents: “Stand up” (https://www.youtube.com/watch?v=vAW6MSW30lU) “Anytime” (https://www.youtube.com/watch?v=Ts2lFOrXOnI)
Kenichi Endo powerfully introduces “Pinpoint Rise”, which has achieved the highest volume in Aderans history. Volume up even with a small amount of hair extensions*1. Based on the concept of “I don’t mind at any time”, I asked the model to take on the challenge of strong winds and heavy rain. Please take a look at “Pinpoint Rise” that shows natural movement even in such a situation.
*1 There are individual differences
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▶ Hair extension product for women “Hair Up α Liberte”
Release date: Thursday, October 20, 2022
Stores: Ladies Aderans salons nationwide
TV-CM airing start: Thursday, October 20, 2022
Contents: “3 ups” (https://youtu.be/U30SvwjmLYQ)
   ”Up to worries” version (https://youtu.be/pRd16S6JDH4)
“Hair Up α Liberte” is a new hair material that increases
“glossiness”, “firmness and stiffness” and “volume”! I just want it where I want it*2. It is an attractive product that gives a natural luster and soft parting. The concept of the commercial is “new hair, new me”. In the commercial, Chikako Kaku also experienced hair extensions and was transformed into a gorgeous, fluffy volume up. *2 We may not be able to meet your request depending on the condition of your hair and scalp.
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000741.000010292.html


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