Adways Co., Ltd.
UNICORN Begins Collaboration with Index Exchange for Programmatic Trading
Child of Adways Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Sho Yamada; hereinafter Adways)
The company, UNICORN Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, CEO: Sho Yamada, hereinafter UNICORN), is one of the world’s largest independent advertising exchange companies, Index Exchange
(Headquarters: Toronto, CEO: Andrew Casale, hereinafter UNICORN). Index Exchange) and programmatic trading to strengthen ad delivery for mobile.
Fully automated marketing platform for mobile apps, one of the largest in Japan with over 600 billion impressions of monthly purchaseable traffic. Predict the value of impressions in real time in RTB transactions with SSPs, and realize automatic bidding at the optimal price for each campaign deployed on UNICORN.
■About Index Exchange: https://www.indexexchange.com/jp/
Index Exchange is a global advertising marketplace that monetizes publishers by enabling advertisers to reach their customers from any screen, in any format. Headquartered in Toronto, we have been leading the global ad tech revolution for 20 years.
□■□About UNICORN Co., Ltd. https://uni-corn.net/
Established in 2013 as a wholly owned subsidiary of Adways with the mission of developing new services in the ad tech field. We will develop new services that lead the times with free ideas that are not bound by existing services or stakeholders.
□■□ About Adways Inc. https://www.adways.net/
Established in 2001. Listed on the Tokyo Stock Exchange Mothers in 2006 and on the First Section of the Tokyo Stock Exchange in 2020. Moved to the Tokyo Stock Exchange Prime Market in 2022. Starting with the operation of Japan’s largest affiliate services “JANet” and “Smart-C”, we are developing an advertisement distribution service for smartphones “AppDriver” and a fully automated marketing platform “UNICORN”. In addition, we are developing a variety of businesses such as planning, development, and management of applications and content. Starting with Japan, we are also expanding overseas to countries around the world, mainly in Asia.
Details about this release: