AI-powered menu and nutrition management support app Oishi Kenko x ITO EN ‘Oi Ocha’ Released ‘Ocha Rhythm’, a health management app that records daily drinks, meals, and lifestyle rhythms

delicious health
AI-powered menu and nutrition management support app Oishi Kenko x ITO EN ‘Oi Ocha’ Released ‘Ocha Rhythm’, a health management app that records daily drinks, meals, and lifestyle rhythms
-Simultaneous holding of Oi Ocha “Catechin tea range” campaign-
Oishi Kenko Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Tetsuya Nojiri), which operates the AI-based menu and nutrition management support app “Oishii Kenko”, and ITO EN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Oishi Kenko) Daisuke Honjo) is an app called “Ocha Rhythm” aimed at health management that records your own life rhythm such as meals, sleep, weight, etc., focusing on hydration such as tea for the increasing health-conscious demographic. ” has been released.
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[Background of this initiative]
Since the emergence of the new coronavirus infectious disease (COVID-19), many people have disrupted their daily rhythms due to the increase in refraining from going out, telework, and online work.・The number of people who are working to improve their lifestyles to improve their health is increasing.
Therefore, this app was developed based on the meal management app “Tabe Rhythm (*2)” based on the circadian rhythm (*1). We aim to lead to proposals for good ways to drink. We will use customer data, such as the occasions when consumers drink tea in their daily lives and the type and amount of water they consume, to understand their needs and propose healthy behaviors.
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App screen image
(*1) Developed and provided based on the circadian rhythm theory (aiming for mental and physical health by sending a life rhythm that matches the human body clock) (*2) Eating rhythm is delicious health and stock App researched and developed by the company Tsubota Lab (President and Professor Emeritus of Keio University, Kazuo Tsubota) [Oi Ocha “Catechin Tea Range” Campaign]
ITO EN “Oi Ocha” original catechin goods will be held by lottery for a total of 10,000 people. This is ITO EN’s first campaign where you can apply with a smartphone app.
[Campaign period]
1st October 3, 2022 (Monday) to November 19, 2022 (Saturday) 2nd November 28, 2022 (Monday) to January 14, 2023 (Saturday) [How to use]
Download the “Ocha Rhythm” app (iOS / Android) from the Oi Ocha “Catechin de Tea Microwave” campaign site
( Anyone can participate by registering the receipt for purchasing the target product. In the future, Oishii Kenko and ITO EN plan to jointly develop measures to grasp consumer insights and issues related to
“deliciousness” and “health” and to lead better dietary habits. About “Delicious Health”
The AI-based menu/nutrition management support app “Oishii Kenko” offers a wide range of services, from “diet for prevention and self-fulfillment” for healthy people, dieters, and people at risk of lifestyle-related diseases to “meal for medical restrictions” for patients, pregnant women, and the elderly. We will support you so that you can practice evidence-based meal management deliciously and easily at home every day. “Delicious Kenko” makes it easy for anyone to manage difficult meals with ease of use similar to that of a general recipe app. In addition to nutritional balance suitable for each user, we have realized the “ultimate personalization of food” that proposes menus that match the ingredients in the refrigerator, favorite foods, cooking skills and cooking times, and support prevention and disease treatment. Ultimately, we aim to solve the social issue of “balancing medical cost control and QOL improvement through food and data.” App introduction page: download:
App Store
Google Play Store Oishi Kenko Co., Ltd. Company Profile
Oishi Kenko Co., Ltd. is a data nutrition company that uses AI, big data, and the latest nutritional science to create a disease-free world through diet. Mainly providing AI-based menu/nutrition management support app “Oishii Kenko” and meal timing support app “Tabe Rhythm” based on chrononutrition, we have realized personalized and bias-free meals. Through various businesses that contribute to people’s health, such as patient support in collaboration with medical institutions, pharmacies, and pharmaceutical companies, and the DX healthcare marketing business that launches and supports the health-related businesses of food companies, 8 billion people around the world We aim to realize a society where people can eat
Company name: Oishi Kenko Co., Ltd.
Representative Director and CEO: Tetsuya Nojiri
Established: July 2016
Location: Libra Building 3F, 3-2 Nihonbashi Kobunacho, Chuo-ku, Tokyo Business description: Personal wellness business, DX healthcare marketing business
Corporate site:
“Delicious Health” site:

Details about this release:


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