“Aiming for the world’s most delicious decaf” released a promotional movie for brown rice decaf

MNH
“Aiming for the world’s most delicious decaf” released a promotional movie for brown rice decaf

MNH Co., Ltd. (Headquarters: Chofu City, Tokyo, President: Naohiro Ozawa, hereinafter referred to as MNH), which is sending out new ways to enjoy rice from Japan to the world, is a caffeine-free rice drink “Brown rice. We are pleased to announce that we have released a promotional movie for Decaf.
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●What is brown rice decaf?
It is a caffeine-free rice (brown rice) drink that is carefully roasted one by one by the hands of “Brown Rice Decaf Meister” at the atelier in Shonai Town, Yamagata Prefecture.
Our unique manufacturing method has created a fragrant, new drink that allows you to fully enjoy the deliciousness of Japanese rice. ● What you want to convey in the promotional movie
The story of “brown rice decaf” that began with a regional
revitalization initiative with Shonai Town, Yamagata Prefecture. Based on MNH’s corporate philosophy of “Together (M) Japan (N) Happy (H)”, we continue to deliver new ways to enjoy rice to Japan and the world as a regional trading company.
The concept of brown rice decaf is “the most delicious decaf in the world”. It took more than 10 years to arrive at the current taste. In the movie, the secret to bring out the bitterness, sweetness, and fragrant smell that is the skeleton of brown rice decaf is conveyed with images of the Shonai factory.
We want you to enjoy brown rice decaf as if you were drinking coffee for the first time. And someday, I want to be a person who says, “When it comes to caffeine-free drinks, brown rice decaf.” With that in mind, I made a promotional movie to help you get to know brown rice decaf. Please take a look.
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Promotional movie URL:
https://www.youtube.com/watch?v=zzE-pcwTn1o
●Scheduled to exhibit at a pop-up store
October 19th (Wednesday) ~ (Matsuzakaya Ueno location)
October 19th (Wednesday) ~ Daimaru Umeda
October 26th (Wednesday) ~ Daimaru Fukuoka Tenjin store
■Brown rice decaf official website
https://www.genmaidecafe.com/

Details about this release:
https://prtimes.jp/main/html/rd/p/000000026.000054477.html


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