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All 6 types of “Super Express Rice” series are now on sale!

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Hitotsubu Co., Ltd.
All 6 types of “Super Express Rice” series are now on sale!
From October 8th, new rice will be released in the Shinkansen package!
Hitotsubu Co., Ltd. (Headquarters: Nagaoka City, Niigata Prefecture, Representative Director: Ryota Takahashi) will launch the “Super Express Rice” (hereinafter referred to as “this product”) series from October 8, 2022 inside the JR Niigata Station Joetsu Shinkansen ticket gate. It will be sold at “NewDays Niigata 2F3” etc. In addition, a special box set (hereinafter referred to as “box set”) of all six types of this product will be released on the EC site of Nogami Rice Co., Ltd.

*The above is an image of the box set.
[Planning background]
Departure with Shinkansen rice with thoughts for the future of the region! Rice surplus, depopulation of farming villages, and the number of farmers who decrease due to aging. As I sat in the rice field wondering, “Is agriculture really necessary for Japan?”, the bullet train ran overhead in an instant.
Yes, this is Nagaoka. It’s nothing special, but it’s not difficult to live in either. A town surrounded by rice fields, fields and mountains and facing the sea. There is also a Shinkansen that connects the Tokyo metropolitan area and Nagaoka. In order to make such a mediocre town even better, we have to involve many people, have fun, and make the most of our charm.
Enjoy farming more, not whether you need it or not. Not only agriculture, but all industries in Nagaoka are connected beyond the fence, there is a town that we want to leave behind.
This is not the end, this is the beginning. I think it would be interesting to try to tow from agriculture in this changing era of super express.
This product was planned by a project team formed by people involved who resonated with the thoughts of active rice farmers in Nagaoka City. While rice is produced over a long period of time, one crop a year, the Shinkansen runs in a short period of time, called a super-express train. We hope that you will enjoy this product, which is a paradoxical collaboration of two things with different
properties. Please buy it as a souvenir for your business trip to Niigata or as a gift for your children.
[Rice for this product]
The Nagaoka Koshihikari rice used in this product is specially cultivated rice cultivated through the Eco-5-5 Movement.
The “Eco 5-5 Movement” is a special cultivation method that reduces the number of times chemically synthesized pesticides are used and chemical fertilizers (nitrogen components) by more than 50% compared to conventional cultivation. Since 2005, producers in the Nagaoka region have been working together with the goal of practicing environmentally friendly, safe, and secure production. While working on special cultivation, we are producing high-quality rice throughout the region.
[Contribution to the community]
A part of the sales of this product is used for part of the Nagaoka region’s recycling-oriented agriculture initiative, supporting sustainable agricultural production.
[Product Overview] (Note 1)

≪This product≫
Name: Super Express Rice (200 series, E1 series, E2 series, E4 series, E7 series, E926 series)
Types: 6 types (200 series, E1 series, E2 series, E4 series, E7 series, E926 series)
Contents: 300g (approximately 2 go) of Koshihikari (rinse-free rice) from Nagaoka, new rice produced in Reiwa 4
Price: 486 yen (tax included)
Manufacturing: Nogami Rice Co., Ltd. (2-10-20 Senju, Nagaoka City, Niigata Prefecture)
Privilege: If you purchase 4 or more at the same time, you will receive a special bag as a gift (Note 2)
≪Box set≫

Name: Super Express Rice 200 series, E1 series, E2 series, E4 series, E7 series, E926 box set
Contents: 1,800 g (about 1.2 sho) of a set containing all 6 types of Super Express Rice in a special box
Price: 3,240 yen (tax included)
Manufacturing: Nogami Rice Co., Ltd. (2-10-20 Senju, Nagaoka City, Niigata Prefecture)
[Main sales locations] (Note 3)
≪This product≫
・NewDays Niigata 2F3 (1-1-1 Hanazono, Chuo-ku, Niigata City, Niigata Prefecture, inside JR Niigata Station Shinkansen ticket gate) ・NewDays Niigata East Exit (1-1-1 Hanazono, Chuo-ku, Niigata City, Niigata Prefecture, outside JR Niigata Station conventional line east exit ticket gate)
・NewDays Tsubamesanjo (497 Takeri, Shimosukoro, Sanjo City, Niigata Prefecture, inside JR Tsubamesanjo Station)
・NewDays Nagaoka 2F1 (2-794-4 Jonaicho, Nagaoka City, Niigata Prefecture, inside JR Nagaoka Station)
・NewDays Echigo Yuzawa 1 (2427-1 Yuzawa Mainsui, Yuzawa Town, Minami Uonuma District, Niigata Prefecture) JR Echigo Yuzawa Station premises ・Sta.N.d life store (1-1-1 CoCoLo Niigata Nishi N , Hanazono, Chuo-ku, Niigata City, Niigata Prefecture)
・Nogami Rice Co., Ltd. (2-10-20 Senju, Nagaoka City, Niigata Prefecture) ≪Box set≫
・EC site JRE MALL NIIGATA1○○ https://www.jreastmall.com/shop/c/c53/ ・ Nogami Rice Co., Ltd. EC site https://nogami-kome.jp/
・Nogami Rice Co., Ltd. (2-10-20 Senju, Nagaoka City, Niigata Prefecture)
(Note 1) If this product is to be sold from next year onwards, it will also be on sale from next year onwards when new rice is harvested. (Note 2) Four or more types do not matter.
For example, if you purchase 4 of the same type at the same time, you are eligible for a gift.
The gift will end as soon as the special bag runs out.
(Note 3) Sales locations and EC sites are scheduled to be expanded sequentially.     For details, please check the following URL. https://hitotsubu.co.jp/2087/ [Contact]
■ Contents related to product planning
Hitotsubu Co., Ltd. (1-76 Nagaoka City, Niigata Prefecture)
TEL: 0258-77-6225
Email: contact@hitotsubu.co.jp
■ Contents about rice
Nogami Rice Co., Ltd. (2-10-20 Senju, Nagaoka City, Niigata Prefecture) TEL: 0120-058-041
Email: kome@nogami-kome.jp
■ Contents about each NewDays store
JR East Cross Station Retail Company Niigata Branch Sales Section TEL: 050-3644-1818
Email: t-koshitani@jr-cross.co.jp
■ Contents about Sta.N.d life store
TEL: 025-282-7954
■Contents about JRE MALL NIIGATA1○○
JR East Niigata City Create Co., Ltd. Regional trading company department JREMALL
TEL: 025-247-6301
Email: tokky-tsuhan@tokky.jregroup.ne.jp
Details about this release:

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