All About Life Marketing Co., Ltd.
“Sample Department Store” “Member Online Interview”, which explores deep insights through one-on-one interviews connected at home, is popular
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All About Life Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Hiroyuki Domon), which operates Japan’s largest trial service “Sample Department Store”, is a sample department store that utilizes the online conference system “Zoom”. The interview survey of members has been well received, and we have made it into a product package.
Sample Department Store has held online events such as the online sampling event “RSP Live” so far, providing influencer members with a place to spread product information by sampling products, posting on SNS after the event, and product experience reports. I was. We also reflect our knowledge of operations such as attracting customers and attribute segments cultivated through online events in individual interviews with members.
■Overview of online interview
Announcement of the interview plan and recruitment of participants on the sample department store service.
Target products will be sent in advance to the target members who will be interviewed.
Each member was individually interviewed for 30 minutes using an online conference system.
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Itoen Co., Ltd. recruited members who wished to conduct an interview survey on the condition that they had experience drinking “Healthy Rooibos Tea” and “Body Good Things Black Bean Tea”, and conducted an online interview.
■ Voices of companies using
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ITO EN Co., Ltd. Marketing Headquarters New Brand Development/Coffee Brand Group S1 (Specialist) Mr. Hiroyuki Kodama (Photo)
Many members of the sample department store leave comments on word-of-mouth and questionnaires free of charge. Therefore, when we asked people who had experience drinking “Healthy Rooibos Tea” and “Body Good Things Black Bean Tea” to cooperate with the interview survey, many people applied, and this online interview was conducted. I was able to do.
Each person who listened to the story had a clear story about their motivation to start drinking and their intention to continue, and there was a lesson that could be fed back to our development and sales staff.
Since online interviews are conducted at home, compared to
face-to-face interviews that have been conducted in the past, we can appreciate that you can answer in a normal relaxed situation. Through online interviews using “Zoom,” we were able to gain insight into user insights that could not be seen through data research alone. I feel that there is a possibility to investigate the daily life of consumers, which has not been seen until now, such as in what kind of scene the product is consumed.
Regarding the selection of subjects, we were able to interview people who were not restricted to their place of residence, and who were difficult to interview face-to-face, such as those raising children. As one of the largest sampling platforms in Japan where the voices of consumers gather and spread, Sample Department Store will continue to provide valuable experience opportunities that connect consumers and companies. We will promote business development that embodies the concept of contributing to manufacturing and realizing a richer consumer life.
■About All About Life Marketing https://www.lifemarketing.co.jp/ All About Life Marketing Co., Ltd. operates “Sample Department Store,” one of Japan’s largest trial services, with a cumulative total of approximately 3.4 million users, mainly women in their 30s and 40s. We support marketing activities that fuse the web and the real world, such as “Choppuru” where you can try popular products at a great price and “Real Sampling Promotion” for new product launches for
influencers. In addition, we jointly operate NTT DoCoMo’s general mail-order site, d shopping.
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