Amazon Japan G.K. This year marks the 10th anniversary of Amazon’s launch of the Kindle book store, Kindle series, and Fire tablet series in Japan.

Amazon Japan LLC
10th Anniversary of Amazon’s Kindle Book Store, Kindle Series, and Fire Tablet Series in Japan

– To commemorate the 10th anniversary, a special page will be opened and a campaign will be held –

This month, Amazon celebrated the 10th anniversary of the opening of the Kindle book store, which provides e-books in Japan, and the launch of the Kindle series and Fire tablet series. In the fall of 2012, Amazon opened the Kindle Book Store and launched the e-book reader Kindle Paperwhite, 7-inch tablet Kindle Fire HD and Kindle Fire (currently Fire tablet). We have been striving to realize various innovations in order to make our products even better.
Today, the Kindle Book Store has expanded its selection to more than 7 million books, from novels, business books, manga, and magazines to content that can be read for free. We have also expanded convenient services that are close to customers who love reading, such as “Prime Reading,” an all-you-can-read service for customers. In the Kindle series, we offer 6 models, including a kids model, and we offer 8 models, including a kids model, in the Fire tablet series. In addition, Kindle Direct Publishing, a service that allows individual authors to publish books on the Kindle book store, has created opportunities for customers to encounter wonderful works and connect authors with customers.
To commemorate the 10th anniversary, we opened the “10th Anniversary Page” ( today. On the commemorative page, Amazon introduces 10 commitments that Amazon has put into Amazon devices and Kindle book stores for customers who like reading, novelist Keisuke Haneda, TV producer Noriyuki Sakuma, model Natsume Mito, etc. , We also introduce congratulatory messages from authors and celebrities who love reading, new Amazon devices that enrich the reading experience, and campaigns commemorating the 10th anniversary. In addition, about the evolution of the Kindle book store, the Kindle series, and the Fire tablet series, which took on the challenge of improving the reading experience of Japanese customers, see About Amazon blog, “Enriching the reading experience. Amazon brings books to life.” Looking back on the 10 years we have walked with everyone we
love ( book-lovers )”.
[Five luxury campaigns commemorating the 10th anniversary]
“Amazon makes your dream bookshelf come true”:
Follow the Amazon Japan official Twitter account (@AmazonJP) and Amazon Japan campaign secretariat account (@AZjp_campaign) & campaign announcement tweets Posted from the options, 10 people will be selected by lottery for the new generation Kindle, new generation Fire HD 8, Get an Amazon gift card worth 50,000 yen as a set.
-Campaign period: October 13, 2022 (Thursday) 10:00 to October 25 (Tuesday) 23:59-
“Author Story”:
Post stories about your experiences gained by publishing your own work using “Kindle Direct Publishing” on Twitter with the hashtag “#KDP Story”. From those posts, Amazon selected the best stories and introduced them on the KDP special page ( In addition, the selected author will receive a commemorative gift and an Amazon gift code worth 50,000 yen.
-Campaign period: October 4, 2022 (Tuesday) 9:00 to October 25 (Tuesday) 23:59- “10th Anniversary Promotion”:
New generation Kindle, new generation Fire HD 8 and protective film for each terminal are offered at a set price of 25,000 yen (tax included). Customers who purchase this set will receive a 5,000 yen Kindle book coupon. Enjoy autumn reading with your new Amazon device. -Campaign period: October 13, 2022 (Thursday) 9:00 to October 25, 2022 (Tuesday) 23:59-
“Kindle Book Store 10th Anniversary Campaign”:
We will hold a sale and a point return campaign that offer special prices on the best sellers of the last 10 years in the Kindle book store. Many popular works will appear.
・[Up to 50% OFF] Kindle book sale – Campaign period: October 4, 2022 (Tuesday) to October 25, 2022 (Tuesday) –
・Buy 10 Kindle manga and get 10% points back -Campaign period: October 12 (Wednesday) to October 18 (Tuesday), 2022-
・Buy 5 Kindle books and get 10% points back -Campaign period: October 19 (Wednesday) to October 25 (Tuesday), 2022-
“Kindle Unlimited first 3 months 199 yen campaign”:
Kindle Unlimited ( is a monthly service that allows you to read over 2 million novels, business books, manga, light novels, and magazines as much as you want. $1.99 for the first 3 months*.
-Campaign period: Tuesday, October 4, 2022-Tuesday, October 25, 2022- *Please check the detailed campaign rules for applicable conditions. After 3 months, it will be automatically renewed at 980 yen per month. About Amazon
Amazon is guided by four principles. Customer-centric, passion for creation, commitment to operational excellence, and long-term thinking. Amazon aims to be the most customer-centric company on the planet, the best employer on the planet, and the safest workplace on the planet. Customer Reviews, 1-Click Ordering, Personalized Recommendations, Amazon Prime, Fulfillment by Amazon (FBA), Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Career Choice, Fire Tablets, Fire TV, Amazon Amazon pioneers Echo, Alexa, Just Walk Out technology, Amazon Studios, The Climate Pledge, and more
product, service, or activity. For more information about Amazon, visit Amazon Newsroom ( and About Amazon (

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