MISSION ROMANTIC Co., Ltd.
An adult love story that begins with a book. Chapters Bookstore and Shiba Park Hotel jointly hold a real romance event “Pecha Kucha Reading Appro” during reading week. Enjoy the hotel’s special dinner. Seriously support adult encounters in autumn of reading and autumn of appetite. Participation conditions are single men and women over the age of 35.
Chapters and Shiba Park Hotel will jointly hold a real event “Pecha Kucha Reading Apero” for the upcoming reading week from October 27th to November 9th, 2022, which will deliver encounters with people through books.
MISSION ROMANTIC Co., Ltd. (Representative Director: Moeno Morimoto, Location: Shibuya-ku, Tokyo), which operates the online bookstore “Chapters bookstore” where you can meet books and meet people, is over 35 years old. This autumn, we will jointly hold a real event “Pecha Kucha Reading Apéro” with Shiba Park Hotel Co., Ltd. (Minato-ku, Tokyo, President Rentaro Yanase) to support the romance between men and women.
This summer, in response to the success of the first real event held by both companies to commemorate the first anniversary of Chapters, this second real event will be the first time to hold an event for the purpose of romance between men and women, which has been highly requested. We also set a standard for the age of the participants to match the dinner space.
Shiba Park Hotel, which was rebranded last year under the banner of “books and gastronomy,” has a good reputation not only for its accommodation experience but also for its delicious restaurants. We hope that both companies will gently support the beginning of love, while maintaining the concept of Chapters, which provides encounters with people through books while enjoying a delicious course dinner prepared by a chef.
The number of people who can apply is limited, but we are looking forward to your visit.
To apply for participation ▷ https://forms.gle/izpPkezEUQtsSZtF6 *This event is limited to Chapters customers. Please be sure to read the following before proceeding with your application.
“Pecha Kucha Reading Apéro” event details
Date and time: November 2, 2022 (Wednesday) 19:30-21:00 * Reception is 19:00-19:20
Location: Shiba Park Hotel (1-5-10 Shiba Park, Minato-ku, Tokyo 105-0011) Access: 1. About 8 minutes on foot from JR/Monorail Hamamatsucho Station North Exit 2. 4 minutes on foot from Toei Asakusa Line/Oedo Line Daimon Station Exit A6.
Participation conditions: Existing members of Chapters as of November 1, 2022, single men and women over the age of 35 * New customers who have completed member registration by October 30, 2022 are also eligible.
Number of people: 8 women, 8 men, total 16 people
Event overview: While enjoying a total of 4 dishes, Shiba Park Hotel boasts a dinner course, men move seats after each dish. 4 people, 2 men and 2 women, will be seated at a maximum of 4 tables for 20 minutes.
Contact information exchange: After dinner, you can enter your contact information on a special card and hand it to up to 3 people via the management staff before leaving. At the venue, we are planning to operate in such a way that it will not be revealed to other
participants who gave it to them.
Participation fee: ¥9,900 (tax included) including event participation fee, dinner, two drinks, and service charge
Application for participation: Please apply from here ▷
https://forms.gle/izpPkezEUQtsSZtF6 (We will send the payment URL to the email address you filled in at a later date, and it will be prepaid.)
*Please refrain from wearing sandals or shorts (for men) as the event will be held at a hotel.
* Matching at the event is limited to the operation until the contact information is handed over. Please note that we are not responsible for any damage caused between customers after that.
*Please note that refunds cannot be made after payment has been made due to customer convenience.
*The event will be canceled if the minimum number of participants is not reached. Also, the event may be canceled without notice due to weather and social conditions. In that case, we will respond with a full refund.
Popular roast beef too! Dinner at Shiba Park Hotel
Shiba Park Hotel’s restaurant “The Dining” is a new style restaurant where you can choose from three types of Japanese, Western, and Chinese dishes according to your mood on the day. A restaurant that has been loved by many people for a long time, there are many guests who stay for the restaurant purpose, and the recently started afternoon tea is also very popular with women.
This time’s “Pecha Kucha Reading Apero” is a four-course course (appetizer, soup) specially composed for book-loving Chapters customers, centering on the popular roast beef ribs as the main dish (Western food) of the restaurant.・Main dessert) and 2 drinks will be served in a private room.
This event is a great deal even just for course meals, so please come with an empty stomach.
Background of the event -The real event held for the first time this summer was a great success, and the average age increased a little- [Image 7
This summer, the real event “Mokumoku Reading Festival 2022”, which was held for the first time by both companies to commemorate the first anniversary of Chapters, was a great success, with more than 200 customers using Chapters coming to the venue. It was a wonderful two days in which we could realize that we have grown into a service that is loved by our customers.
On the other hand, when I actually talked to customers, I said, “I participated in the event, so I want to talk to other customers, but I still don’t have the courage.” I would like to talk for a long time,” “I’m using Chapters for the purpose of romance, so I’d like you to meet more often,” and so on. , We have decided to implement it in response to two points, which were particularly requested: 1. Real place 2. Romance needs.
In addition, the number of registrants for Chapters has been increasing rapidly this fall, and the average age has risen slightly from 28 years old when the service started, and customers in their 30s are becoming the main demographic.
Customers in their 30s and 40s have more opportunities to say, “I’ve been waiting for this kind of service!” We also had the highest percentage of event visitors.
For Chapters, who pursue chance encounters triggered by books, age is just one of the small factors in encounters, but in this real event, there are some customers who can push their backs by separating the ages of the participants. So, I tried adding a condition as a challenge.
Chapters always considers co-creation with customers to be important in service operation. In the future, we would like to deepen exchanges between customers and services through various events, and we would like to promote service development from the customer’s perspective. The autumn of reading has arrived! A real “ear ear” experience where you can meet someone wonderful through a book.
[Image 11: https://prtimes.jp/api/file.php?c_id=69806&t=animationGifImage&f=c8ff1ede0a1edf9a26d68ea0eb1aa00a.gif&img_id=1664253437] At Chapters, we’re sending you a book with a mini gift on a whim. About 70% of the customers answered that they read one or less books each month, so we hope that by adding gifts to the books, they will feel that reading time is a fun experience.
From autumn to the end of the year, when the desire to read increases, there will be a lot of fun gifts! Thankfully, the number of
registrants is increasing, so we recommend applying for a 3-month plan that is affordable and reliable.
In addition, in October, the theme of the book selection is “Whisper of the Heart”, and for the first time as Chapters, the title of the book is being revealed. Of course, the work is Aoi Hiiragi’s manga “Whisper of the Heart”. In addition, we carefully select paperback works based on three keywords that are important in the story of Mimi Sumaseba.
After reading a book, enjoy a real ear ear experience with video chat Apero. Go to Chapters bookstore ▷ https://bit.ly/3JI4xRx
[Chapters bookstore future notice]
◆October Book Selection Theme “Whisper of the Heart”
◆November Book Selection Theme “Coffee Break”
-In late autumn, when you spend more time at home, we will deliver paperback works that you want to read with a cup of coffee in hand. The book cover is a collaboration with that popular bookstore in Osaka, and a mini gift is also available.
◆December coming soon
– Chapters for reading in 2022. A famous bookstore clerk will be invited to select books, and Chapters is also planning a luxurious Xmas gift for customers.
[Chapters price plan]
[What is included in the plan]
What is Chapters Bookstore?
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=rwJWZL6sDMw] Chapters bookstore in 20 seconds ▷https://youtu.be/rwJWZL6sDMw Chapters is a subscription-type online bookstore that handles only 4 paperback books carefully selected by active bookstores on a monthly basis, based on a unique book selection theme that is set based on seasonality and trends every month. Grand opening.
From among the 4 paperbacks with hidden authors and titles, customers can choose one book each month based on their own intuition based on recommendations, etc., and it will be delivered to their home. After reading the book, people who read the same book at the same time participate in a video chat (=Apero) where they can connect with each other and share their impressions of the book. and start a new relationship.
From the second month after registering for the service, we will introduce up to 10 people who are perfect for you every month based on your past book selection history, place of residence, age, favorite books, etc. It is also possible to invite people to video chat based on commonalities or book hobbies.
One year after opening, the number of registrants has exceeded 3,000, and it is currently being operated with the support of mainly single men and women in their 20s to 30s. 60% of the customers answered that they read less than one book a month on average. It is a service of Go to Chapters bookstore ▷ https://bit.ly/3JI4xRx
■ About MISSION ROMANTIC Co., Ltd.
Founded in 2019 with the aim of creating a real moment when hands overlap on a bookshelf, influenced by the movie “Whisper of the Heart”. In a modern society where efficiency and rationalization are accelerating, we believe in chance, destiny, and feelings, and with a mission to stick to “how to meet” things and people, after one year of analog operation June 7, 2021 Chapters Grand opening of bookstore. The long-term goal is to raise the reading population in Japan through the service.
▷ You can check the reactions and real voices of customers at the #chapters bookstore on twitter.
About Shiba Park Hotel
Shiba Park Hotel was founded in 1948 and started operation as a foreign trade mission hotel. We have been proud and responsible for the traditions and culture of the region in a lush, historical lawn area.
In the fall of 2021, the central grand staircase and the foyer on the second floor will be renewed, and some guest rooms will be renewed in December, and it will be reborn as a library hotel, and there are about 1,500 books directed by Ginza Tsutaya Bookstore. There is a restaurant where you can enjoy 3 types of Japanese, Western, and Chinese cuisine on the 1st floor, and 4 banquet rooms on the 2nd floor.
Instagram: https://www.instagram.com/shibaparkhotel_official_jp/ Twitter: https://twitter.com/SHIBA_PARKHOTEL
Details about this release: