“Wilkinson Tansan Crash Muscat” Released on October 18th The 4th product from the new series of the “Wilkinson” brand is now available
Asahi Soft Drinks Co., Ltd. (Headquarters Tokyo, President Taichi Yoneme) will release the 4th product “Wilkinson Tansan Crush Muscat” of the “Crush” series, which has been developed since this year, nationwide from October 18th.
■ Product features
A carbonated drink that is perfect for this time of year, with the refreshing scent of muscat grapes that are in season from summer to autumn. The harvested fruit is crushed after freezing, and the frozen crushed fruit extract extracted without applying heat is used. By freezing the fruit, heat is not applied during the process of extracting the extract from the fruit, which reduces quality deterioration and allows you to enjoy the original taste and flavor of the fruit.
■ Package design
By placing a large muscat fruit on the front and including the words “frozen crushed fruit extract”, the features of the product are expressed in an easy-to-understand manner.
■ “Crash” series
“Wilkinson” combines strong carbonation with frozen crushed fruit extract and fruit flavor. The first product “Grapefruit” was released in April, the second product “Orange” in June, and the third product “Pineapple” in July. By developing this series throughout the year, we aim to expand the carbonated water market and increase the number of users of the “Wilkinson” brand.
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Details about this release: