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ASICS Japan Marketing letter “#LiveUplifted Move your body. Let your heart fly.” Started a brand campaign to support students engaged in club activities.

Dear Press,
Asics Japan
“#LiveUplifted Move your body. Your heart will fly.” Launched a brand campaign to support students engaged in club activities

ASICS Japan will start a brand campaign from October 11th to support students engaged in club activities under the 2022 brand message “#LiveUplifted Move your body. Let your heart fly.” .
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https://youtu.be/T948yS7B_vQ
The outline of the campaign is as follows.
-Move your body. My heart flaps its wings. SNS campaign-
Application period: October 11, 2022 (Tuesday) to October 24, 2022 (Monday) Campaign overview:
Follow the ASICS Japan official Twitter account and Instagram account and post with the designated hashtag “#The heart that moves your body flaps” with “Bukatsu tte 〇〇” for yourself. 14 people will be selected by lottery from among those who have posted, and we will present a “club activity support set” such as postcards signed by ASICS athletes, backpacks, and shoe cases.
In addition, as part of the brand campaign, special lessons will be provided by our contracted athletes.
-Move your body. My heart flaps its wings. ASICS Athlete Special Lesson- Our contracted athletes visit club activities and hold special lessons. Through practical training and communication with athletes, you can experience the “connection between sports and your heart”. The athlete special lesson will be released on a special site and SNS at a later date.
〇 Special site
https://www.asics.com/jp/ja-jp/mk/bukatsu
〇 ASICS Japan official Twitter account
https://twitter.com/ASICS_JP?s=20&t=yG-Mh8ZsE22U3iIpOFLY8w
〇 ASICS Japan official Instagram account
https://www.instagram.com/asics_japan/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000117.000020802.html


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