b-ex POP ​​UP of hair care brand “O’right” with respect for the land will be held from 10/6 (Thursday) to 10/20 (Thursday) at The Holiday Lounge in Ebisu!

b-ex
A POP UP of the hair care brand “O’right” with respect for the earth will be held from 10/6 (Thursday) to 10/20 (Thursday) at The Holiday Lounge in Ebisu!

O’right, a green cosmetic brand from Taiwan developed by b-ex Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, President: Toshihiro Fukui), is located in The Holiday Lounge, Ebisu. POP UP will be held for a limited time from 10/6 (Thursday) to 10/20 (Thursday).
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The POP UP store has a rich lineup of shampoos and oils that impress beauty and lead to healthy and smooth hair. I would like you to smell the scent, choose a shampoo according to the condition of your hair, and actually touch up.
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● Instagram live
From 21:00 on 10/13 (Thursday), ETER TOKYO creative director JUNNA and magazine HONEY are planning to stream an Instagram live.
Streaming account: @junna

“O’right” POP UP products
– All 12 types of shampoo
・O light shampoo CF
・O light shampoo TT
・O light shampoo CL
・O light shampoo DL
・O light shampoo GT
・O-right Shampoo ICE
・O light shampoo PR
・O light shampoo GR
・O light shampoo BB
・O light shampoo GB
・O-Lite Shampoo PB
・O light shampoo DCL
● All 4 types of treatments
・O light hair treatment CF
・O light hair treatment PR
・O light hair treatment GR
・O light hair treatment BB
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– All 4 types of hair oil
・Orlite hair oil RCF
・O light hair oil PR
・O light hair oil GR
・O light hair oil CL
●Toothpaste
・O-right No. Zero Tooth Paste
About O’right
Taiwanese beauty manufacturer founded in 2001. With a clear corporate mission of “green revolution” (changing the world for a better future), we are promoting the development of environmentally friendly products. Continuously and thoroughly carry out “green innovation” that leads to a “green revolution”, such as launching a 100% biodegradable “Tree in the bottle” made from starch extracted from discarded vegetables and fruits. I’m here. In 2011, we announced the world’s first zero carbon shampoo under the certification of the National Standards Organization – British BSI. In addition, O’right’s efforts have been highly evaluated worldwide, and we participated in COP26 held in London in 2021 to disseminate our corporate philosophy to the world. To date, we have won more than 100 awards around the world and are committed to environmental considerations in every detail, from raw materials, design, production, transportation, consumption to recycling. “green
While promoting “revolution”, it is a company that leads the environmental conservation within the beauty industry and has strength in product development capabilities that make use of unique materials. https://oright-jp.com/
About Holiday
The Holiday is a lifestyle brand based on the concept of “living like traveling”, which offers housing design The Holiday LIVIN, sales of original GOODS, concept-inspired FOOD and DRINK. We have prepared a place where you can feel such a lifestyle as The Holiday LOUNGE in Ebisu.
We also hold tie-up events and pop-ups with brand worldviews and brands we respect. Please drop in at The Holiday LOUNGE where you can forget the hustle and bustle of the city and spend a relaxing time. Business hours 11:00-19:00 (LO: 18:30)
Address: 1-4-5 Ebisunishi, Shibuya-ku, Tokyo 150-0021
Telephone 03-6455-0704
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About HONEY
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“Beach Lifestyle Magazine for Adult Women” proposes lifestyle, fashion and culture with the theme of ocean, surfing and sustainable.

About b-ex
b-ex Co., Ltd. is a comprehensive hair care manufacturer known for its hair cosmetic brand “Loretta” and hair color brand “THROW”. Since its founding as MoltoBene in 1975, we have been manufacturing and selling professional products and consumer products with the aim of providing products that are close to hairdressers and customers. In 2015, Mr. Kashiwa Sato was appointed as the creative director, and based on the new philosophy of “a new beauty experience for life”, the company name was changed to “Beauty Experience Co., Ltd.” Changed to “b-ex Co., Ltd.” With SDGs as one of the pillars of management, we aim to be “Asia’s No. 1 Clean Beauty* Company” as our long-term vision. As part of this, O’right and capital
We have formed a business alliance and are striving to realize a sustainable society.
*Clean beauty: beauty products developed with consideration for people and the environment

Details about this release:
https://prtimes.jp/main/html/rd/p/000000135.000015244.html