Butler Co., Ltd.
BATRA Co., Ltd., which provides the Instagram chatbot “AutoReply”, has become a certified partner of the corporate EC platform “ecforce” that supports the EC conversion of all businesses!
-BATRA Co., Ltd. certified as “ecforce partners”-
BATRA Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Kenji Kinoshita), which provides Instagram chatbots mainly used by EC businesses and companies in the entertainment field, is a D2C (* 1) support business and EC. We are pleased to inform you that we have been selected as an “ecforce partners” certified partner of SUPER STUDIO Co., Ltd. (Headquarters: Meguro-ku, Tokyo, CEO: Kosuke Hayashi), which provides the platform “ecforce”, and have started collaborating. In addition, in commemoration of this collaboration, we will provide an “Instagram chatbot introduction support package for ecforce” that fully supports the launch of Instagram utilization through AutoReply.
■ About “ecforce partners”
ecforce partners was established based on the idea that by supporting the optimal operation of EC, we can create a win-win and healthy market environment for both consumers and EC businesses. ecforce partners is a partnership program that aims to build a three-way relationship with certified partners related to the EC business and EC businesses, and to create a framework that further accelerates the business growth of each company. We aim to realize the following three points in order to contribute to maximizing the success rate of our clients’ EC/D2C business through not only system provision but also omnidirectional support.
Growth: Growth with certified partner companies
Platform: Support in all fields
Innovation: Evolution of e-commerce through co-creation
Background of collaboration
Through the provision of the EC platform “ecforce”, SUPER STUDIO aims to improve the operational efficiency of EC/D2C manufacturers and improve the convenience of consumers. Aiming to increase the EC rate in Japan to 20% by 2030, we are actively promoting function
development and service collaboration with other companies.
On the other hand, BATRA provides the creation of an “unprecedented participatory community” with the Instagram chatbot “AutoReply”, which supports EC/D2C manufacturers to improve engagement on Instagram and convert to sales. We have received many positive comments, such as “interactive communication has brought us closer to the user,” “engagement has improved and reach has increased,” and “sales conversion rate has improved.”
In response to the fact that the services of both companies are in a complementary relationship and have a high affinity in terms of marketing process, and that the joint seminar* held at SUPER STUDIO and BATRA was very well received, we will support the marketing activities of EC / D2C manufacturers. We will start collaborating with the aim of further strengthening the
Service overview of “AutoReply”
About 300 accounts, mainly D2C/EC businesses, are in use in the three months since the service was released in June 2022.
■ What you can do
Triggered by user actions such as comments, mentions, and messages on posts and live performances on Instagram, you can automatically send any content such as purchase pages, coupons, lottery information, etc. by DM. In addition, it has many convenient functions that fully automate the lottery participation, winner selection, and result notification.
・ Merit 1 – “Improved sales conversion rate”
Since it is possible to transition from any post to any web page with a high UI, the acquired reach can be powerfully converted into sales. ・ Merit 2 – “Increased reach due to improved engagement and signals” Due to the algorithm change in April 2022, it has become difficult to gather engagement and overall reach is sluggish. It can be used as a way to solve this problem because it can generate many DMs and comments, which are of high algorithmic importance.
・ Merit 3 – “Labor cost reduction and efficiency improvement” Since the lottery campaign is fully automated, the time required for participant management and notification of winning will be released. As a result, it will be possible to increase the chances of gaining followers, such as increasing the frequency of lottery holdings from once a month to twice a month.
In addition, for accounts where the person in charge manually responds to DMs and comments from users, further labor cost reduction effects can be obtained.
To commemorate the collaboration, we offer a limited-time special plan “Instagram chatbot introduction support package for ecforce” ■ Campaign overview
The launch of AutoReply is supervised by an SNS / Instagram consultant (with a cumulative growth track record of over 200 accounts) and a full-time consultant with extensive AutoReply experience. We provide one-stop support for the cycle necessary to launch AutoReply, from initial settings to policy planning, implementation, and verification. ■ Campaign details
・AutoReply usage period: 4 months
・Introduction consulting contents
1. Initial settings
2. Policy planning
3. AutoReply policy design
4. AutoReply settings for various measures
5. Effect verification
* Regarding policy planning, it includes creating sales leads from various posts, creating sales leads from Instagram live, measures to improve engagement, and streamlining lottery campaigns.
■ Campaign period
October 31, 2022 (Monday) to December 28, 2022 (Friday)
■ Campaign fee
・ Total: 149,400 yen (excluding tax)
*Only for this campaign, the introduction support fee of 200,000 yen (excluding tax) will be free, and the AutoReply monthly fee will be provided free of charge for the first month.
・ Total: 399,200 yen (excluding tax)
└Introduction support fee: 200,000 yen (excluding tax)
└AutoReply fee: 199,200 yen (excluding tax)
*49,800 yen (excluding tax) x 4 months (period required for introduction) AutoReply campaign application method
Please contact BATRA from the URL below. After submitting this form, an email will be sent to the address entered with the subject “Information on ecforce x AutoReply collaboration campaign”. https://forms.gle/jdKoLYXkhANLr6Qw6
* Campaign applicable people
EC/D2C manufacturers using or considering ecforce
How to inquire about ecforce installation
■If you wish to introduce ecforce, please contact us via the web form or by phone.
*Please tell us over the phone that you are interested in the AutoReply campaign described in the press release.
■ BATRA Co., Ltd.
[Company name] BATRA, Inc.
[Representative] CEO Kenji Kinoshita
[Location] Head Office: 2-3-20 Nihonbashi, Chuo-ku, Tokyo Eishodo Building 3F Satellite Office: 3F, Plaseo Aoyama Building, 2-7-13 Kita-Aoyama, Minato-ku, Tokyo 107-0061
– SNS marketing
– video editing
-Web content production
-Adult play (community)
[Company name] SUPER STUDIO Co., Ltd.
[Representative] CEO Kosuke Hayashi
[Location] Meguro Yamate-dori Building 8F, 2-23-18 Shimomeguro, Meguro-ku, Tokyo [Business description]
As a D2C support company, we provide one-stop support for all processes, from extracting needs in the world through big data analysis, product development, providing core system “ecforce”, advertising operation, and delivering products directly to consumers. .
* Product names, service names and company names mentioned are trademarks or registered trademarks of their respective companies. *1 D2C (Direct to Consumer) is a sales model that sells and manages products planned and manufactured in-house on its own EC site. In the past, it was common to sell through sales agents and major retailers, but it has evolved as it has become possible to reach individual consumers directly through advertisements on SNS and web media. [Inquiries for media related to this press release]
BATRA Co., Ltd.
Service business manager: Kihara
Details about this release: