Benex Co., Ltd.
Cold measures from the neck! Moisture-absorbing, heat-generating neck warmer with a high-quality texture that makes you want to wear it every day Limited sales start today, Friday, October 14, 2022
Benex Co., Ltd. (Location: Atsugi City, Kanagawa Prefecture; Representative Director: Taichi Nakamura; hereinafter referred to as our company), which develops, manufactures and sells “recovery wear” exclusively for rest, uses the same material as our popular series “Home Inner Underwear”. The “Moisture absorption and heat generation neck warmer” will be available at “Mail order life” issued by Catalog House Co., Ltd. (Location: Shibuya-ku, Tokyo, President: Okura Saito) today, October 14, 2022 (Friday). Start selling.
Mail order life limited sale! Care for the coldness of the neck in autumn and winter with the “Moisture absorption and heat generation neck warmer” using fabric from the popular Benex series
Our company develops and sells recovery wear that supports rest just by wearing it at bedtime or during relaxing time, using our
proprietary special fiber “PHT (Platinum Harmonized Technology)*”. Taking advantage of its functionality, we have developed a wide range of products, including not only recovery wear that can be selected according to every lifestyle, but also accessories that are easy to use when moving or traveling, and can be used according to the troubles of each body part.
Among them, the “Home Inner Underwear”, which was developed in response to many requests for “innerwear made from the material of Benex Recovery Wear”, has been temporarily out of stock since its release in September 2021 due to its good texture. It is our popular series that continues.
The “Moisture absorption and heat generation neck warmer” to be released this time is a product made from the same material as this “Home innerwear”, and is a limited product for Catalog House Co., Ltd.’s mail order catalog “Mail order life”.
The “Moisture absorption and heat generation neck warmer” limited to “Mail order life” is made using a fabric that is soft and comfortable to the touch, and its soft and high-quality texture is so comfortable that you want to wear it every day. In addition, the moisture absorption and heat generation function keeps you warm and gently covers your neck and shoulders, which is easy to get cold, making it a perfect item for the coming season. It also has excellent moisture absorption and release properties that absorb and release sweat, so you won’t feel stuffy. It is a recovery item that is easy to wear. In addition, it is made of a thin fabric that does not make you look bulky even when you wear it in layers, and if you wear it under your top like a “attached collar”, it will look like you are wearing a high neck, so you can use it without hesitation when going out.
When the seasons change from autumn to winter, the temperature difference is intense, and during the cold season, the temperature difference between the outdoors and indoors also affects, and more and more people are complaining of “temperature difference fatigue”. In order to balance the mind and body and spend each day in good health, it is important to take care of yourself every day, not carry over the fatigue of the day to tomorrow. Easy to put on and take off, the “Moisture-absorbing heat-generating neck warmer” is an item that can be easily cared for, as it is easy to regulate body temperature. In the future, we will continue to develop recovery wear exclusively for rest so that people who work hard every day can spend quality relaxing time and sleep time by wearing it as stressful situations increase.
*: PHT (Platinum Harmonized Technology) is a special fiber developed by kneading minerals such as nano-platinum into each fiber using our proprietary advanced technology. Using “PHT”, “recovery wear” created with the aim of “maximizing the self-healing power that human beings have” gently wraps the body during rest and “rests” the mind and body. support.
◆Product name: Moisture absorption heat generation neck warmer (manufacturer notation: neck cover)
◆ Release date: October 14, 2022 (Thursday) ~
◆Price: ¥6,380 (tax included)
◆ Colors: Smoky pink, mocha brown
◆ Composition: 59% regenerated fiber (cellulose), 35% polyester, 6% polyurethane ◆Size: FREE *Unisex
◆Features: A neck warmer made using the same material as the “Home Inner Underwear” series, which is moist and soft and comfortable to wear. It covers your head and gently cares for your neck and shoulders.
If you wear it under your top like a “detachable collar”, it will look like you are wearing a high neck and you can use it without hesitation when going out. In addition, it is a loose turtleneck that does not constrict your neck, so you can use it easily even when you sleep. ◆Sales channel: Catalog House “Online Life” https://www.cataloghouse.co.jp ◆ Product inquiry: 0120-164-164
Focusing on “rest” necessary to improve performance among the three major elements for health: “exercise”, “nutrition” and “rest”. We develop, manufacture, and sell “recovery wear” exclusively for rest. Founded as a nursing care product manufacturer that develops and sells “bedsore prevention mattresses”. Currently, we are developing products related to recovery based on the concept of care.
Based on the concept of “maximizing the self-healing power that human beings have”, “Recovery Wear” was created through
industry-academia-government collaboration with Tokai University, Kanagawa Prefecture, and our company. Since its release in February 2010 as a “wear for rest”, it has been used by many people, including Japanese national team players and sports people, for the purpose of recovering from fatigue and supporting a good night’s sleep. I’m here. Currently, we are developing a wide range of products and selling them at major department stores and online shops nationwide. It has become a hit product with a cumulative sales record of 1.45 million items (as of the end of September 2022).
In 2013, Benex Recovery Wear became the first Japanese company to win a gold medal at ISPO, the world’s largest sporting goods trade fair held in Germany. In addition, in September 2018, we released a reliable wear that can contribute to the visualization and improvement of pre-symptomatic disease, as “wear for resting” to promote the improvement of pre-symptomatic disease among prefectural citizens and expand the market for the pre-symptomatic industry. It has also been certified as “ME-BYO BRAND” by Kanagawa Prefecture, which certifies certain excellent products and services. In 2019, the following year, we received the “7th Health and Medical Award” from the Japan Society of Health and Medical Sciences, which is given to companies, organizations, etc. that develop, produce, and sell products that are useful for health and medical care.
-Evaluation of “Benex Recovery Wear”-
Sports: 2013 “ISPO” Gold Award Winner
Society: 2018 “ME-BYO BRAND” certification
Health: Winner of 2019 Health and Medical Awards
■ Two mechanisms that support “recoveryware”
1. Special fiber “PHT (Platinum Harmonized Technology)”
PHT is a special polyester fiber developed by kneading nano-platinum and other minerals (patented name: DPV576) into each fiber using our proprietary advanced technology. “Recovery wear” made using this “PHT” gently wraps the body during rest, creates an environment that facilitates recovery of physical strength, and supports mental and physical “rest”.
2. Specifications and design in pursuit of comfort during rest A non-compression design that does not constrict the body for a relaxed fit. We are particular about materials, sewing, and cutting, and pursue comfort that does not cause unnecessary stress on the body in all rest situations, such as sleeping, relaxing at home,
immediately after sports, and traveling. increase.
[Overview of Benex Co., Ltd.]
Corporate name: Benex Co., Ltd.
Representative: Representative Director Taichi Nakamura
Location: Asaoka Building 4F, 4-4-13 Nakamachi, Atsugi City, Kanagawa Prefecture 243-0018
Established: September 30, 2005
Business description: Development, manufacture and sale of “recovery wear” for rest and sleep
Inquiries about this release
Benex Co., Ltd. Communication Produce Department
Person in charge: Teshima (mobile: 080-7975-5579) / Shimoyama (mobile: 080-7296-9553)
TEL: 046-200-9288 FAX: 046-200-9368
Details about this release: