Branding Technology Co., Ltd.
Branding Technology releases new service “Housing Industry Support Project”. Supporting the revitalization of the housing industry It is possible to use the portrait of the official ambassador Shinji Takehara (former WBA middleweight champion) in a wide range of areas such as the company’s website, advertising and promotional tools, and sales materials.
Branding Technology Co., Ltd. (President: Yuki Kimura, Headquarters: Shibuya-ku, Tokyo, Securities Code 7067, hereinafter referred to as the Company) offers a new service for the housing industry, the “Housing Industry Support Project”, which is experiencing problems in attracting customers. start.
[Housing industry support project official page]
Development background of this service
We have dealt with 1,200 companies (900 construction projects, 300 real estate projects) in the housing industry in small and
medium-sized regions. Many of those companies have issues such as “I can’t spend as much advertising as major companies” and “I don’t have brand power and people won’t choose my products and services”. At the same time, the talent casting service that we had been providing in the past was too expensive to provide on a one-on-one basis, and there was a problem that it was only introduced to some medium-sized companies.
In order to solve the problem and “make the housing industry more interesting”, we have developed this project. This project uses the image of the ambassador for participating companies in a wide range of ways, such as on their own website, advertisement/promotion tools, and sales materials. It is possible to support. By utilizing talent ambassadors, we will contribute to the growth of companies in the housing industry that participate in everything from outer branding to strengthening inner branding. Several of our clients’ projects are already underway.
Service Overview of “Housing Industry Support Project”
“Shinji Takehara” (former WBA middleweight champion) will participate as the first ambassador and will appear in the PR tools of companies participating in this project.
In the future, talents and celebrities from various genres will continue to participate as ambassadors for this project.
[Benefits of introducing the service]
1. Strengthen marketing and sales capabilities
2. Strengthen outer and inner branding
3. Cultivate a corporate brand and strengthen organizational strength 4. Branding within the region (improvement of credibility by utilizing talent, production of industry leading impression)
5. Improving recruiting power (using the name recognition of ambassadors who are talents and famous YouTubers to recruit local young people and craftsmen, promote collaboration and partner development)
Websites, SNS, digital advertisements, signage, DM, video
advertisements, newspaper advertisements, magazine advertisements, insert advertisements/flyers, transit advertisements, posters, pamphlets, POP/displays, catalogs, storefronts/exhibitions/event booths/signage, outdoors Signboards, premises signboards, wrapping advertisements (buses, trains, vending machines, etc.), sales materials, company introduction materials, business cards,
*There are usage restrictions depending on the contract plan. [Main target industries]
Exterior wall painting | Housing remodeling | Building contractors and house builders | Design offices |
*In order to avoid duplication in the same industry, we have set a limit of one company per industry per prefecture.
If there is an application in advance, we may refuse it at the time of inquiry. [Housing industry support project official page]
About future development
We will continue to develop services to increase the number of brands that are attractive to the housing industry, based on our mission of “responsible for the digital shift of small and medium-sized companies and local companies centered on brands”. We will do our best to deliver a successful experience of branding to more companies in the housing industry through the disclosure of know-how and service provision based on successful cases.
Details about this release: