Burton Japan LLC
Distributing free bathroom cards to snowboarders to encourage them to self-check for breast cancer Burton Breast Cancer Awareness Activities Burton.com #Winter2022Burton
In October, which is Pink Ribbon Month, Burton will develop activities to educate snowboarders about breast cancer self-checks.
Breast cancer accounts for 22%*1 of the highest number of cancers among women in Japan. It peaks in the late 60s*2, making it a very familiar cancer. On the other hand, the relative survival rate five years after diagnosis is more than 90%*2, which is higher than other cancers, and it is said that early detection and early treatment are important. Self-checks and regular check-ups in daily life are very important because it is possible to detect cancer by oneself. At the same time, since cancer has a long life span after being diagnosed with cancer, improving QOL (=Quality Of Life) is also important. It has been.
*1: Cancer Research Foundation “Cancer Statistics 2022”
*2: National Cancer Center Cancer Information Service
For this Pink Ribbon Month, Burton created an original bathroom card that encourages breast awareness (lifestyle awareness of breasts) in the bathroom at home under the supervision of the certified NPO J.POSH. From October 11th (Tuesday), in addition to free distribution to customers who purchased products at Burton Flagship Stores in Sapporo, Harajuku, Osaka and Nagano, those who purchased at Burton.com will also receive We will deliver it to you. Inside each store, a display featuring Kimmy Fasani, Burton’s global team rider and still active as a professional snowboarder after suffering from and overcoming breast cancer, is displayed as a key visual. And Kimmy’s signature product, the latest [ak] collection, will be on sale in stores and Burton.com from Thursday, October 27th.
start. A portion of the sales will be used to donate to the Benchetra Fasani Foundation (BFF) established by Kimmy and to raise awareness of breast cancer.
Why does the athlete continue professional activities while fighting breast cancer?
Kimmy Fasani (https://www.burton.com/us/en/global-kimmy-fasani.html?regionSelector=true) was born on April 25, 1984, Burton’s global team rider. 38 years old. A mother of two boys and husband of a professional skier, she has defied many conventions as a pioneering female professional
Kimmy, whose hometown is Mammoth Lakes, California, is a top athlete who has released numerous snowboard films and has spread his riding style to the world. At the same time, the fact that he was able to balance child-rearing with his activities as a professional
snowboarder is also why he is talked about as a pioneer. To support Kimmy’s resolve, Burton also changed his pro contract. New rules have been introduced to support contracted riders who are pregnant. Burton does not consider pregnancy a medical condition.
Burton will not suspend or reduce basic pay due to pregnancy or childbirth (24 weeks: 6 months).
Burton will discuss reasonable accommodation under its contractual obligations if a rider becomes pregnant.
Burton will not terminate a contract for pregnancy or childbirth. Burton will cover the cost of an attendant’s air ticket or equivalent for travel while breastfeeding.
Kimmy’s influence is immeasurable. It was in November 2021 that she felt uncomfortable with her breasts during a self-check.
-The following is an excerpt from Kimmy’s blog
I’ve always had a large right breast, but after giving birth to my second child, I had a clogged duct. Seven months ago I had a fibrous lump in my right breast. Breastfeeding-induced breast changes were common, and I thought the lump was part of the tissue, and different from what I had been taught about breast cancer screening. As an ambassador for Boarding for Breast Cancer, I didn’t even suspect that lump was an exception. However, since I do self-checks on a daily basis, I realized that this lump was different from the one 7 months ago.
I had a mammogram and an ultrasound, followed by a physical, and doctors said I most likely had inflammatory breast cancer (IBC). The breast was slightly reddened and enlarged, there was a noticeable lump, the lymph nodes were swollen, and the skin of the breast was dimpled like an orange peel, to be diagnosed with IBC. I had enough material to make a decision. The next day I had multiple biopsies and pathology, which diagnosed me with stage 3 IBC.
In just 3 days, my life has changed 180 degrees. A healthy and active 38-year-old woman who cares about what she eats. But cancer has nothing to do with it. After that, an unimaginable treatment plan was devised, including six rounds of chemotherapy, a mastectomy, and 30 rounds of radiation.
Mountains are my happy place. But I didn’t have the time or the energy to face snowboarding last season because of the treatment. And then, little by little, despair came over me.
Kimmy lost sight of herself and was about to lose hope. It was snowboarding time in the mountains that her family and friends arranged for her mental care.
Whether in the snowy mountains or in everyday life, face yourself firmly In March 2022, after finishing chemotherapy, Kimmy left for a trip to Bardo Face, Canada. Waiting there were Burton teammates Danny Davis, Kelly Clark, Anna Gasser, Zoe Sadowski-Sinnott, Mark McMorris and Ayumu Hirano. In the quiet woods of British Columbia, Kimmy is as free as ever in the snowy mountains. She said she left the trip feeling full of energy to get through the rest of the treatment.
The 10 months since I was diagnosed with breast cancer really flew by. Now that I think about it, the self-check that day saved my life. And my trip to Baldface proved that contact with nature is the best cure. All treatments at this stage have been completed and I am truly grateful for the support I have received from my family, Burton and nature. To make use of this experience, I decided to launch the Benchetra Fasani Foundation (BFF) for those who fight disease with nature.
“If you are currently battling breast cancer or need some kind of treatment, go outside and get in touch with nature.” There is no better medicine than nature for the body and mind. Don’t forget to face yourself firmly, whether in the snowy mountains or in your daily life.
Kimmy will continue her activities, entrusting her power to the mountains and snowboarding, which are places of happiness for her. She will continue to express the importance of facing herself in her unique style.
[ak] Kimmy Fasani Collection
Even if she becomes pregnant, has a child, or has cancer, Kimmy continues to express herself as a professional snowboarder on the front line. The top-notch products designed in collaboration with her will be on sale from October 27th. A portion of the sales will be donated to the Benchetra Fasani Foundation (BFF) and used to raise awareness of breast cancer.
▼ Click here for items (https://www.burton.com/jp/ja/global-kimmy-fasani.htm) [Image 13
Women’s [ak] Kimmy GORE-TEX 3L Stretch Jacket
¥ 64,000 (tax included ¥ 70,400)
Size: XS, S, M, L, XL
It’s perfect for days when you’re hitting deep powder or backcountry. The 3-layer shell design not only keeps out wind and snow, but also combines stretchy material with a soft brushed lining for a
comfortable and natural feel. Full of backcountry details like pit zips and a zip-out snow skirt. Keeps you dry and comfortable while riding or on the skin track.
Women’s [ak] Kimmy GORE-TEX 3L Stretch Bib Pants
¥ 64,000 (tax included ¥ 70,400)
Size: XS, S, M, L, XL
Lightweight, breathable and stretchy GORE-TEX bib pants. Ease of movement is outstanding,
Stay comfortable even in deep conditions in the backcountry. Ultra-lightweight and highly breathable stretch GORE-TEX 3-layer material is used, and all seams are GORE-SEAM(R) taped. In addition, the draping is adopted to maximize mobility in various scenes such as hiking, split boarding, snowmobiling, and riding. Neatly store all your essentials in the chest pocket array. Plus a beacon clip and media pocket.
The suspender system uses a drop seat structure.
Women’s [ak] Kimmy GORE-TEX 2L Anorak Jacket
¥ 45,000 (¥ 49,500 including tax)
Size: XS, S, M, L, XL
A safe place to wear even in bad weather. Using a double shell material that pursues comfortable layering, a shell that can withstand storms is realized. Small details like water resistant zips and side vents make all the difference for changeable weather.
The long zip makes it easy to reach the chest pocket of the bib pants. Pair with Kimmy Bib Pants to complete the kit designed in
collaboration with Kimmy Fasani.
Women’s [ak] Kimmy GORE-TEX 2L Bib Pants
¥ 50,000 (¥ 55,000 including tax)
Size: XXS, XS, S, M, L, XL, XXL
Bib pants packed with ideas from backcountry riders who are respected by snowboarders. It features backcountry details for comfort in harsh weather.
Keeps snow out without compromising accessibility. Equipped with functions tailored to Kimmy Fasani’s request, including a zip-out seat that can be used even in the backcountry where there is no washroom. Comfortable, highly visible and dry on the trail as well as on the ride. All of Burton’s activities are based on the brand’s “purpose”. As a snowboard brand that enjoys the mountains as a field, what can we do for people, the earth, and snowboards? We are constantly pursuing and taking action. Each and every one of the products released this season has those thoughts.
About Burton Purpose
The future we aim for is clear.
To have a positive impact on everyone involved.
Minimize the burden on the environment.
And enjoy snowboarding to the fullest.
Respecting people means paying fair wages, ensuring responsible sourcing and building communities where everyone is welcome. for the earth
Minimize the burden on the environment. What is necessary for that is to reduce CO2 emissions and create products that are safe for the earth and people and can be used for a long time.
Our mission is to protect the future of snowboarding and make riding fun for everyone.
towards climate positive
We aim to be climate positive by 2025.
To that end, we will reduce our carbon footprint in line with SBT (Science Based Targets),
Make investments to offset their emissions and advocate for structural changes that drive climate change.
Burton is a B Corporation Certified Company
“B Corporation” = “B Corp” means a non-profit organization in the United States An international certification system operated by B Lab for companies that are socially and environmentally considerate and have a high degree of public interest.
Burton is the first snowboard company to achieve certification in 2019.
Jake Burton Carpenter
(https://www.burton.com/jp/ja/jake-burton-carpenter.html) started making snowboards in a garage in Vermont, USA in 1977 and established Burton Snowboards. Since then, I have dedicated my life to
snowboarding. Since its inception, Burton has been pivotal in growing snowboarding from a backcountry playground into a world-class sport, with groundbreaking product lines, grassroots resort efforts, and top-level team riders. has played its role. Currently, we design and manufacture industry-leading products related to snowboard gear and outdoor activities. As a sustainability leader in the outdoor/winter sports industry, we are the first snowboard company in the world to receive B-Corp certification. Burton
Privately held company owned by Na Carpenter, the company is headquartered in Burlington, Vermont, USA, with offices in Austria, Japan, Australia, Canada and China. For more information, please visit www.burton.com.
Details about this release: