CCCMK Holdings Co., Ltd.
A limited-time ethical food select shop “Hello, Ethical! ~ Thinking about the earth from shopping ~” will be held at Daikanyama Tsutaya Bookstore where ethical coffee and chocolate meet together.
Co-creation platform “T Card Everyone’s Ethical Food Lab”-You can purchase 39 products that meet Japan’s first “Ethical Food Standards”-
CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yoshinori Takahashi) utilizes T Card data and assets to engage in dialogue with various stakeholders across industries, centered on consumers, to develop global businesses. We are working on the co-creative platform “T Card Minna no Ethical Food Lab”
(https://ethicalfoodlab.tsite.jp/) that thinks about and acts on ethical food actions that lead to “sustainable food”, which is a major issue. is.
On October 16, 2022 (Sunday), “World Food Day” was enacted by the United Nations as a day to think about the world’s food problems. The first ethical food select shop “Hello, Ethical! ~Think about the earth from shopping~” (https://ethicalfoodlab.tsite.jp/helloethical), which offers ethical coffee and chocolate that meet the food standards. , will be held at Daikanyama Tsutaya Bookstore (Shibuya-ku, Tokyo) for a month from October 16th (Monday) to November 15th (Tuesday). “Ethical Food Standards” is one of the standards created to confirm whether companies and products have ethical considerations for “environment”, “animals”, “people/society” and “politics”. is. Currently, there is no clear definition or standard of ethical food in the world, and it is difficult for consumers to understand which foods are ethical. There are ethical foods among the foods that consumers buy at the stores they usually use, and in order to inform them which foods are ethical, the “T Card Everyone’s Ethical Food Lab” will establish the “Ethical Food Standards (major companies)” in March
2022. ver.)” (https://ethicalfoodlab.tsite.jp/assets/pdf/ethicalfood_kijyun_detail2.pdf), September 2022 “Ethical Food Standards (SME ver.)”
/assets/pdf/ethicalfood_kijyun_detail_stom.pdf) has been created. In this shop, we will not only pursue deliciousness, but also carry out ethical initiatives and sell a total of 39 products, 18 coffee products and 21 chocolate products that meet the “ethical food standards”. Coffee and chocolate, which color our daily lives, have been commonly exploited at unfairly low wages and child labor in developing countries that produce cocoa beans and coffee beans, which are the raw materials. There is also the reality that we are putting a burden on the environment, such as deforestation to expand farmland and the spraying of large amounts of pesticides. Ethical initiatives such as “fair trade,” “support for producers,” “organic farming,” and “forest conservation” were thought to improve this situation. At the sales floor, we will also exhibit how each product meets the “Ethical Food Standard” and how participating companies are tackling social issues. Through this initiative, the “T Card Everyone’s Ethical Food Lab” aims to make customers aware of the existence of ethical food and the social problems behind it, and by incorporating a little bit of ethical food into their daily lives, ethical food in society. We hope that action will be encouraged.
CCCMK Holdings will work together with all stakeholders related to “food” such as consumers, manufacturers, and distributors to spread ethical food to society as much as possible, and each activity of “T Card Everyone’s Ethical Food Lab” We will contribute to creating a food circulation that leads to
[Outline of “Hello, Ethical! ~Think about the Earth from Shopping~”] For one month from October 16th (Sunday), which is “World Food Day”, we will propose a “lifestyle that considers ethical food”. Created an ethical food corner at Daikanyama Tsutaya Bookstore, selling ethical coffee and chocolate, 39 products from 9 companies, and
ethical-related books. We will examine the changes in consumer attitudes and purchases when ethical food is released to the world along with information and stories, and explore hints for creating an ethical food market.
Event period: October 16th (Sun) to November 15th (Tue), 2022 ■ Venue: Daikanyama Tsutaya Bookstore 3rd Building 1F
What ethical coffee and chocolate brings:
1. Prevention of child labor and forced labor
2. Fair prices and continuous transactions
3. Conservation of forests and biodiversity
Four. Pesticide management and processing process management that considers soil contamination
Five. Support for producers (technical support, promotion of gender equality, support for living by improving living infrastructure, etc.) ■ Participating companies:
・ Ogawa Coffee Co., Ltd. (Coffee): 4 products such as “Ogawa Coffee Shop Organic Coffee Fair Trade Mocha Blend Powder 160g”
・ONIBUS Co., Ltd. (Coffee): 3 products including “Rwanda Lemera Undershade Lot 8”
・SWITCH COFFEE TOKYO (coffee): 3 products including “SHEKINAH” ・ Sokensha Co., Ltd. (Chocolate): 2 products such as “Gracia del Sol Organic Dark Chocolate”
・ Dari K Co., Ltd. (Chocolate): 3 products including “Cacao Sand Cookie Milk (6 pieces)”
・Bace Co., Ltd. (chocolate): 6 products including “CLASSIC”
・Fair Trade Company Co., Ltd. (coffee, chocolate): 12 products including “Fair Trade & Organic Chocolate Milk”
・Meiji Co., Ltd. (Chocolate): 2 products including “Meiji The Chocolate Brazil Cacao”
・General Incorporated Association Wakachiai Project (Coffee, Chocolate): 4 products including “Drip coffee fair trade original blend 5 bags”
Details about this release: