Cement Produce Design Co., Ltd. The relaxation brand “KINOMA”, which is a collaboration of woodworking, me tal processing, and gardening, which are the key industries of Kanuma City, Tochigi Prefecture, will be unveiled for the first time on Friday,

Cement Produce Design Co., Ltd.
The relaxation brand “KINOMA”, which is a collaboration of
woodworking, metalworking, and gardening, which are the key industries of Kanuma City, Tochigi Prefecture, will be unveiled for the first time on Friday, October 21st.
Relaxing in the forest My own world KINOMA

Cement Produce Design Co., Ltd. (headquartered in Kyomachibori, Nishi-ku, Osaka; Representative Tsutomu Kanaya), which works on graphic, web, and product designs, collaborates with production areas and craftsmen nationwide, and conducts product development to sales, and Kanuma, Tochigi Prefecture. Hoshino Kogyo Co., Ltd., a
manufacturer of wooden products in the city, Maeda Frame Shop Co., Ltd., Marui Techno Co., Ltd., a machine manufacturer and metal processing company, and Rakujuen, which handles satsuki bonsai, have created KINOMA, a relaxation brand that uses wood from Kanuma City. ” will be announced on Friday, October 21, 2022. Woodworking,
metalworking, and gardening, which are the key industries of Kanuma City, Tochigi Prefecture, will collaborate to propose a new lifestyle that harmonizes people and nature in every way possible.
[Image 1

Kanuma City in Tochigi Prefecture is located in the central western part of the prefecture, bordering on Nikko in the north. Approximately 70% of the city is covered with forests, and many clear streams flow from the deep mountains in the northwest. The deep mountains in the northwest and the many rivers that flow from these mountains form a characteristic rich nature and beautiful scenery of mountains and plateaus, clear streams and valleys.
[Image 2

The entire area of ​​the former Nikko Plateau, including Kominegahara, is a training ground for Shugendo, which combines ancient Japanese mountain worship with Buddhism. opened.
In the Edo period, when the Toshogu Shrine was built to enshrine Tokugawa Ieyasu, Kanuma, with its high-quality wood materials, attracted skilled carpenters from all over the country and prospered as a post town. came to be known as the town. When shrine carpenters gathered, metalworking craftsmen also gathered to maintain the tools, and in Kanuma, which became a post town, horticulture flourished and Satsuki bonsai came to be loved. Every year in early summer, Kanuma City holds the Kanuma Satsuki Festival, the largest satsuki festival in Japan.
In this way, Nikko was regarded as a place of Buddhist asceticism, temple carpenters gathered to build the Nikko Toshogu Shrine, metalworking craftsmen gathered there, and Satsuki spread.
[Image 3

Named “KINOMA” from “Kanuma no Ma”, the KINOMA alphabet expresses the series of history that has become the origin of Kanuma today, likened to tree rings.
[Announced product]
[Image 4

01. KINOMA partition
-01.KINOMA partition-
Kanuma partition that creates a space only for me. It is a highly functional and beautiful partition that brings together the skills of all KINOMA members, such as naguri processing, Kanuma Kumiko, and metal processing. With a height of 1,500 mm, it is designed to hide your eyes when you sit down without feeling oppressive even in the house. Kanuma Kumiko, which uses hemp, one of the representative industries of Kanuma City, as a motif, shows the outstanding skills of Kanuma craftsmen.
While feeling the warmth of the Kanuma brand excellent cypress grown in Kanuma City, enjoy your own healing space that will make you forget the time.
[Image 5

02.KINOMA folding chair
-02.KINOMA folding chair-
A folding chair with a wide seat width that allows you to sit comfortably. Folding chairs are usually made of steel pipes, but by making them out of wood, we have created a new chair that allows you to feel the warmth of wood when you sit down, while standing beautifully when you are not using it. Kanuma brand high-quality cypress grown in Kanuma City is used for the wood, and gold decoration is used as an accent. The chair, which has been repeatedly prototyped and expressed as thin as possible, is very light at about 4.0 kg, and even women can carry it with one hand. Whether it’s in the house, on the veranda or in the garden, you can carry it around according to your mood at that time and bring a moment of healing.
A chair that can be used for both work and relaxation. *This chair can be used together with the “KINOMA folding desk”.
[Image 6

03. KINOMA folding desk
-03.KINOMA folding desk-
A folding desk where you can feel the warmth of wood. A space for one person that is not too narrow when in use and can be used with plenty of room.
When folded, the top plate can be stored in the legs, creating a new desk that is compact and does not take up much space.
Kanuma brand high-quality cypress grown in Kanuma City is used for the wood, and gold decoration is used as an accent.
The desk, which has been repeatedly prototyped and expressed as thin as possible, is very light at about 4.0 kg and can be easily carried by women.
*This desk can be used together with the “KINOMA folding chair”. [Image 7

04. KINOMA cup (THOOK)
– 04. KINOMA cup (THOOK) –
The wooden cups, born from the processing technology nurtured in the town of woodworking, Kanuma City, are made by skilled woodworkers, starting with the selection of wood, and then hand-shaving one by one to the limit of thinness. It is very difficult to achieve a polished finish that is less than 1mm thin, and the highly skilled craftsmen have carefully finished it with their sense of touch. It is a luxurious gem that you can feel the skill of the craftsman, and you will be impressed when you touch it with its lightness and thinness. [Image 8

05. KINOMA flower pot
-05.KINOMA flower pot-
A flower pot that adds color to the space with the contrast between Kanuma cypress and metal. You can choose from two shapes: “circle” and “square”.
Each product has a different grain expression, making it fun to choose. A No. 2 bowl can be inserted as is, so anyone can easily create a stylish appearance. A flower pot completed under the supervision of a Satsuki bonsai craftsman.
Unveiling event for media and related parties
[Image 9

“Ishihara House” was renovated from a 150-year-old farm house in Nishi-Oashi, Kanuma City, Tochigi Prefecture, surrounded by rich nature, with the intention of coexisting with the satoyama. On October 21st (Friday), we will hold an on-site unveiling event for KINOMA for related parties and the media.
On the day of the event, you will be able to feel the nature of Kanuma while looking at the products, and the KINOMA team will give a presentation on the history of the brand, product explanations, and the future of KINOMA. In addition, we will prepare a KINOMA experience that will make you forget your daily life in the nature of Kanuma, such as catering, sake, and tea using ingredients harvested in Kanuma. *Reservations are required for this event. Please make a reservation from the application form below.
[date and time]
Friday, October 21, 2022
  4:30 meeting (punctual)
  Starts at 17:00
  18:30 end
[place]
Ishihara House 375 Shimookubo, Kanuma City, Tochigi Prefecture 322-0103 [By car]
*Please come by 16:30. The staff will guide you to the parking lot. [For those using the shuttle bus]
*Our staff will pick you up at Kanuma Station and Shin-Kanuma Station.
■ For those using Kanuma Station
  3:40 meeting (punctual)
  Access from Tokyo (using the Tokaido Shinkansen):
  Depart from Tokyo Station at 14:12 → Arrive at Utsunomiya Station at 15:04 → Depart from Utsunomiya Station at 15:15 → Arrive at Kanuma Station at 15:30
■ For those using Shin-Kanuma Station
  4:00 meeting (punctual)
  Access from Asakusa and Kitasenju (using Tobu Railway):
  Depart from Asakusa Station at 14:30 → Kitasenju Station at 14:42 → Arrive at Shin-Kanuma Station at 15:53

■ For those using Kanuma Station
  Access to Tokyo (using the Tokaido Shinkansen):
Depart from Kanuma Station at 19:11 → Arrive at Utsunomiya Station at 19:27 → Depart from Utsunomiya Station at 19:50 → Arrive at Tokyo Station at 20:44
■ For those using Shin-Kanuma Station
  Access to Asakusa and Kitasenju (using Tobu Railway):
  19:36 Depart from Shin-Kanuma Station → 20:52 Kitasenju → 21:05 Arrive at Asakusa Station
[Table 2: https://prtimes.jp/data/corp/63057/table/22_1_220ebbf1155dcda34a4861a395fa749b.jpg ]
[KINOMA official website] https://www.cementdesign.com/kinoma/ [KINOMA online page] *Sales start from Friday, October 21st
https://coto-mono-michi.jp
[KINOMA Official Instagram] @kinoma_japan
[KINOMA project team]
Hoshino Industry Co., Ltd. https://hoshino-kogyo.co.jp
Maeda frame shop http://maedagaku.com
Marui Techno Co., Ltd. http://www.marui-tech.co.jp
Rakujuen: https://www.facebook.com/rakujyuen.satsuki.bonsai/ [Management, production, art direction]
Cement Produce Design Co., Ltd. https://www.cementdesign.com [Cooperation] Kanuma City
[Image 10d63057-22-3d9a00f0def36892c1f6-11.png&s3=63057-22-3c2027b77251b34f792733182f0287e3-300x180.png

Cement Produce Design Co., Ltd.
Started in 1999 as a graphic design office. Based in Osaka, Kyoto, and Tokyo, he is involved in corporate graphic design, promotion, and product development. We hold product development courses at local governments and financial institutions in various places, and promote information collaboration with more than 600 small factories and craftsmen all over the country.

Details about this release:
https://prtimes.jp/main/html/rd/p/000000022.000063057.html


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