Dolce Mondo Inc.
Craft butter pie specialty store [BUTTER HOLIC] will release limited-time products and start accepting Christmas reservations from November 1st in a limited quantity package
Japan’s first (*) craft butter pie specialty store BUTTER HOLIC, operated by Dolce Mondo Co., Ltd. From Tuesday, November 1, 2022, we will release 2 types of period products and 2 types of new products. Also, from the same day, it will be a limited quantity Christmas package and we will accept Christmas reservations.
(*) In-house research / As a “craft butter pie specialty store” in Japan / As of August 2022
[Image 1
November and December limited menu and product overview
From November 1, 2022 (Tuesday), we will start selling a limited menu for November and December in a limited quantity Christmas package. [Image 2
[Image 3
◆ Fruit pie 890 yen
A butter pie made with strawberries, kiwis, blueberries, and bananas, developed in response to requests from customers who want to eat both strawberries and bananas. A gorgeous butter pie with moderately sweet and sour fruits and a rich butter custard with a mellow richness. [Image 4
◆ W (Double) Choco Pie 640 yen
Butter pie with chocolate paste and chocolate chips sandwiched between pies and decorated with chocolate butter custard cream.
You can enjoy the rich taste of chocolate, the accent of chocolate chips, and the chocolate cream and mouthfeel.
New menu and product overview
[Image 5
◆ Butter pie cornet 390 yen
The crunchy pie crust is sprinkled with granulated sugar, baked, and filled with butter custard cream containing fresh cream. It is a one-handed sweet that you will become addicted to the taste of creamy cream and butter.
[Image 6
[Image 7
◆Drinkable Strawberry Millefeuille 590 yen
A drink made by topping pie dough made with double butter on strawberry milk with pulp. Just like a real mille-feuille, you can enjoy a milky and moderately sweet and sour taste.
* From the top, double butter pie, strawberry sauce, milk, and strawberry sauce with pulp are included.
[Image 8
Christmas reservation
[Image 9
[Image 10
We will start accepting Christmas reservations at the official online store from 10:00 am on Tuesday, November 1, 2022.
◆ Reservation period
November 1, 2022 (Tuesday) 10:00 a.m. to December 22, 2022 (Thursday) 17:00 ◆ Reservation method
Please place an order after specifying the date and time of receipt for each item ordered from the reservation page below.
*It will be delivered at the store and paid in advance.
・Reservation page *Products will be released on November 1st (Tuesday) from 10:00 am
https://www.shop.butter-holic.co.jp
・Receivable date and time
12/23 (Fri) 11:00-12:00
12/23 (Fri) 14:00-15:00
12/23 (Fri) 16:30-17:30
ーー
12/24 (Sat) 11:00-12:00
12/24 (Sat) 14:00-15:00
12/24 (Sat) 16:30-17:30
ーー
12/25 (Sun) 11:00-12:00
12/25 (Sun) 14:00-15:00
12/25 (Sun) 16:30-17:30
◆ Receipt method
Please pick it up at the BUTTER HOLIC Kamakura store on the day you receive it. Please present the [Order Completed Screen] or [Order Completed Email] to the staff when handing over the item.
◆Payment method
Credit card (VISA/Master card/JCB/AMEX)
◆ Reservation benefits
For those who have made a reservation by November 30, 2022
(Wednesday), we will guarantee to offer a Christmas package. December 1, 2022 (Thursday) ~ For those who have made reservations, we will provide the Christmas package only if the Christmas package is in stock at the time of receipt at the store. Please note that if the stock of the Christmas package runs out, the regular package will be offered.
What is BUTTER HOLIC?
BUTTER HOLIC is Japan’s first craft butter pie specialty store where you can enjoy the “texture” and “fragrance” of hand-baked butter. We opened the first store in Kamakura in June 2022.
[Image 11
BUTTER HOLIC’s butter pie is a “one hand millefeuille” that you can eat with one hand. It’s easy to “eat while walking” as it is. [Image 12
In addition, since each one is in a box, it is easy to make as a “souvenir”, and it is perfect for “a petite luxury at home”. The new concept mille-feuille called “one-handed mille-feuille”, the wide range of uses, and the gorgeous appearance have created a sensation, and from the first day of the opening on June 30, 2022, people have been waiting in line from early morning every day for more than an hour. It has become a hot topic, with people lining up and introducing it to the media.
[Image 13
Media: NTV “ZIP! ] / NTV “Hirunandesu! ] / Fuji TV “Pop Up! 』 Comment from product development and sweets director
[Image 14
Sweets Director Chef Patissier
Daisuke Iwai
comment
We adjusted the thickness of the pie and the strength of the caramelization, adding a touch of saltiness, so that you can enjoy the texture of the pie and the flavor of the butter that you can only find at a craft butter specialty store. In addition, we developed a rich butter custard that is not persistent so that you can feel the butter not only in the pie but also in the cream. In order to deliver an unprecedented “one-handed mille-feuille that can be eaten with one hand”, we have solved problems such as the cream being easy to spill while paying attention not to spoil the volume that will please everyone. Please enjoy the unforgettable “memorable” BUTTER HOLIC butter pie that is not just delicious and cute.
[Biography]
Develops and launches a wide variety of sweets brands such as fresh cream specialty stores, Japanese tea specialty stores, fermented butter specialty stores, and fresh blue cheesecake specialty stores. Among them, the sweets specialty store that has been eaten by more than 1 million people, the Japanese tea specialty store that has been waiting in line for an hour, and the convenience store sweets that have been eaten by more than 20 million people.
[policy]
Products that are not only delicious, but also want to buy and give. And we will create products that continue to be loved and want to eat again. [Media Appearance]
-TV- News every / ZIP! / Oha!4 / NEWS LIVE / World Business Satellite / Minna no News / Yojigoji Days / Evening Satellite / Mezamashi TV / Saturday Plus / Arashi ni Shigare / SmaStation / Hirunandesu / AbemaTV / Kisumai BUSAIKU / Kinki Kids’ Boom Boon / Ima-chan’s “Actually…” / Dodesuka .. and many more
-Magazines/Newspapers- Nikkei MJ / Nikkei Trendy / Tokyo Walker / Tokyo Calendar / Kansai Walker / L Magazine
Official site/SNS
Official website: https://butter-holic.co.jp/
Instagram: https://www.instagram.com/butterholic_official/
Twitter: https://twitter.com/BUTTERHOLIC
Company Profile
Trade name: Dolce Mondo Co., Ltd.
Representative: Representative Director Jun Uchikoba
Location: 1-8-1 Shimomeguro, Meguro-ku, Tokyo 153-0064
Established: February 2022
Details about this release:
https://prtimes.jp/main/html/rd/p/000000006.000099595.html