Citizen Watch Co., Ltd. “Why do you wear a watch?” Keiko Kitagawa, who has been wearing Cross Sea for many years, will answer the new “Citizen Cross Sea” commercial from October 6, 2022 (Thursday).

Citizen Watch Co., Ltd.
“Why do you wear a watch?” Keiko Kitagawa, who has worn Cross Sea for many years, will answer the new “Citizen Cross Sea” commercial from October 6, 2022 (Thursday).

Citizen Watch Co., Ltd. (Headquarters: Nishi-Tokyo City, Tokyo / President: Toshihiko Sato) announced that Ms. Keiko Kitagawa, the image character of the ladies’ watch brand “Citizen Cross C”, which combines elegant and dignified design with easy-to-use functions, The new CM “I am Toto” (2 types of 30 seconds and 15 seconds) will be released on the web today from October 6, 2022 (Thursday).
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■ About commercials
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A message through Keiko Kitagawa, who has been wearing CrossC for many years, that “wearing a watch heals your heart”:
Now that remote work has increased and the line between off-time and leisure time has become ambiguous, the question “Why wear a watch?” Ms. Keiko Kitagawa answers. “Wearing a watch makes me feel good. It’s like a switch. It changes the loose mood.” I will tell you the message of “Citizen Cross Sea”.
The new “Flowerette Diamond Model” with a lab-grown diamond set in the center of the sapphire glass.
In the CM, Keiko Kitagawa wore the new “Flowerette Diamond Model” from “Citizen Cross Sea”. It is a design with the hope that you will be confident every time you look at your wrist and that you will continue to shine in your own way. On the official brand site, we will also release a video of Keiko Kitagawa talking about her thoughts on the design.
CM song is Mononcle’s new song “READY”
In addition, the song uses the new song “READY” produced for this commercial by the male and female duo unit “Mononcle”, which is supported by a poetic world view and sophisticated pop sense. ■ Shooting episode
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Commenting with a smile on the new “Flowerette Diamond Model” of “Citizen Cross Sea”
For this shoot, Keiko Kitagawa wore three new “Flowerette Diamond Models” (mizu collection / hikari collection / daichi collection) with a lab-grown diamond set in the center of the sapphire glass. When I was handed the watch, I couldn’t help but shout, “It’s cute!” Keiko Kitagawa, who has worn various designs of “Citizen Cross Sea” over the past 10 years, also shared her impressions of each of the three new works. In particular, regarding the “mizu collection” worn in the commercial, there was a scene where he looked at the watch and said, “I really like it.” “I think it’s a watch that can be used on a daily basis, so I want you to wear it all the time,” he said. Overview of the new CM
Title: Citizen Cross Sea “I am Totou.” (30 seconds, 15 seconds 2 types) Cast: Keiko Kitagawa
Release date: (WEB) Released on Thursday, October 6, 2022, (TVCM) Scheduled to air in November 2022
Citizen Watch can be viewed from the official YouTube channel and Citizen CrossC official brand site.
Citizen Cross Sea “I am Totou.” 30 seconds: https://youtu.be/MhlaJKX0ERw Citizen Cross Sea Official Brand Site: https://citizen.jp/xc/special/ * The video will be released on the official brand site from 9:30 on Thursday, October 6, 2022.
■Performer profile
Keiko Kitagawa
Born August 22, 1986. Born in Hyogo prefecture.
After debuting as a model in Miss SEVENTEEN in 2003, she started her career as an actress. In 2006, he made his screen debut with “Mamiya Brothers” (directed by Yoshimitsu Morita), and since then he has appeared in many popular movies and dramas. With her cool beauty and solid acting ability, which is overwhelmingly supported by people of the same sex, she quickly rises to the top of popular actresses. In 2022, he will appear in the movie “Road to the Taiga” (May), the movie version “Soreike! Anpanman Dororin and Bakeru Carnival” (June), and the movie “With love from Rageri” (December). In addition, it has been decided to appear in the 2023 NHK Taiga drama “Dosuru Ieyasu”. ■ Song artist information
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Mononcle
A songwriting duo consisting of Sara Yoshida (Vocals) and Ryuta Tsunoda (Bass). In October 2020, the commercial song “Every One Minute” for “Citizen Cross Sea” was released, and in March 2021 Morning Musume. released a mellow and urban funk arrangement of “Daite HOLD ON ME!”
In January 2022, the cool TV anime “Vanitas’ Notes” ending theme “salvation” was released in February, and “Higher” was released in May. In August, he will appear at “SUMMER SONIC 2022” (both in Tokyo and Osaka).
With his poetic worldview and sophisticated pop sense, he is supported by highly sensitive music lovers and well-known artists in a wide range of genres.
-Comment on the song “READY”-
The time that flows within each person and the time that is accurately engraved in this world and progressing.
When two originally separate timelines overlap, I thought, “I will do it.” I would be happy if you could listen while thinking about the people and things that are important to you that create the opportunity. (Mononcle)
■ CITIZEN CROSS C product information (all on sale October 6, 2022) Citizen cross sea mizu collection
Eco-drive radio clock Titania Happy Flight
Floret diamond model ES9466-65W
132,000 yen (excluding tax 120,000 yen) [CM wearing model]
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Citizen cross sea hikari collection
Eco-drive radio clock Titania Happy Flight
Floret diamond model ES9445-73W
121,000 yen (110,000 yen without tax)
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citizen cross sea daichi collection
Eco-drive radio clock Titania Happy Flight
Floret diamond model EE1007-67W
121,000 yen (110,000 yen without tax)
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On October 6, 2022, designed with the theme of “Let your own flower bloom” from the three collections of “Citizen Cross Sea”, “mizu”, “hikari”, and “daichi”. We will release the “Flowerette Diamond Model”. A single lab-grown diamond that blooms dignifiedly in the center of the sapphire glass. It is a design with the hope that this small flower (floret) will always give you confidence and keep shining like you. The bezel is elegantly dressed in cherry blossom pink (R), and the dial is decorated with a beautiful cherry blossom petal motif. A cross sea like a talisman that brightens your mood every time you look at it or touch it.
In addition, the advertising visual captures the moment when wearing a watch is simple and clear, so as to convey the bright and dignified beauty of Keiko Kitagawa and the clear brilliance of diamonds. [Image 8

Citizen Cross Sea 2022AW Key Visual
Main Specifications:
-Case (side)/Band Material-Super TitaniumTM -Glass-Spherical sapphire glass (non-reflective coating) with 1 point diamond (lab-grown diamond)
-Specifications- ●Light-powered eco-drive ●Radio reception in Japan, China, the US, and Europe ●Average monthly difference of ±15 seconds (when not receiving) ●Water resistant to 5 ATM ●World time function (24 hour difference) ●Perpetual calendar (ES9466-65W, ES9445- 73W) ●Luminous (needle) ●Anti-Nickel Allergy ●Type 1 anti-magnetic watch Citizen Cross Sea official brand site https://citizen.jp/xc/special Citizen Cross Sea official Instagram account
xc_citizenjphttps://www.instagram.com/xc_citizenjp/
★The contents of this release are information as of the date of announcement. Product design, price, release date, specifications, etc. are subject to change.
-Inquiries about products-
Citizen Customer Watch Consultation Room Toll-free 0120-78-4807 [Reception hours: 9:30-17:30 Monday-Friday, excluding holidays] Details about this release:
https://prtimes.jp/main/html/rd/p/000000065.000049479.html


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