Content Data Marketing Co., Ltd.
Content data marketing “Uniikeyz” was adopted at “D’FESTA TOKYO II”, an event for “Kobunsha K-POP members” members, realizing a D2C model that directly connects publishers and fans.
-Electronic ticket sales, member analysis, and marketing become possible in one stop, promoting fan business-
・Introduced “Uniikeyz” for publishers to connect directly with readers ・ Adopted “Uniikeyz” as a platform for visualizing and analyzing purchasing behavior across multiple media owned by Kobunsha
・Promote the growth of the fan business by enabling one-stop management and analysis of members by ID and implementation of marketing.
Contents Data Marketing Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Osamu Yoshiba, hereinafter referred to as CDM) is Kobunsha Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, President: Masao Takeda, hereinafter referred to as Kobunsha). We are pleased to announce that “Uniikeyz” provided by CDM has been adopted as the information infrastructure for the “Kobunsha K-POP Member” membership site operated by us.
Introducing “Uniikeyz” for Publishers to Connect Directly with Readers “Uniikeyz” was adopted as a platform for visualizing and analyzing purchasing behavior across multiple media owned by Kobunsha. As a result, publishers can manage and analyze members by ID as a measure to connect directly with readers, and it will be possible to implement marketing in one stop, promoting the growth of fan business. In general, electronic ticket sales are different from e-commerce sites that focus on product sales, with a calendar function that allows users to specify the dates and times of events that users participate in, linking with personal information to prevent resale, and encrypting such information. Multiple procedures are required, such as issuing a QR code.
For this reason, in the past, organizers often outsourced operation and sales, including the acquisition and management of member data, to external electronic ticket sellers, making it impossible for organizers to grasp user information and trends. .
With the introduction of “Uniikeyz”, “D’FESTA TOKYO II” sells electronic tickets directly to members operated by Kobunsha, and by simply executing complicated electronic ticket-related operations, it is possible to directly connect with users and create a smart ticket. It is now possible to realize a fan business.
In the future, we will provide a mechanism to manage not only Kobunsha K-POP member members but also multiple media of Kobunsha with IDs across the board and provide optimal content to readers.
About “D’FESTA TOKYO II”
The global K-POP festival “D’FESTA TOKYO”, which was held from July 23rd to September 4th as an event commemorating the 10th anniversary of the founding of the Korean entertainment news media “Dispatch”, was sold out. We have decided to hold “D’FESTA TOKYO II” at Haneda Airport due to many requests and circumstances. At the same time, “Uniikeyz” was also adopted.
About “Uniikeyz”
“Uniikeyz” is a service for smartly conducting content fan business for all companies that provide fan business. “Uniikeyz” consists of the following three products.
· “Uniikey” A member authentication and management service for remembering fans. Unique and Universal Key.
・”Uniikey Experience Cloud” Data marketing platform for smart communication with fans.
· “Uniikey D2C Cloud” A service that realizes content fan business on one site. [Image 1
About Contents Data Marketing Co., Ltd.
Trade name: Content Data Marketing Co., Ltd.
Representative: Osamu Yoshiba
Location: 2-12-21 Otowa, Bunkyo-ku, Tokyo
Established: February 27, 2020
Business description:
Planning, development, operation and marketing of content business platform URL: https://www.contentdata.co.jp/
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000099040.html