Croctober, a one-month festival celebrating the 20th anniversary of Crocs, has started.

Crocs Japan LLC
Croctober, a one-month festival celebrating the 20th anniversary of Crocs, has started.
Develop fan-centered events commemorating the 20th anniversary, from a gift campaign for Crocs shoes to a brand-first Metaverse experience.
Crocs, the global leader in innovative casual footwear, is back with its fan-driven month-long brand campaign, Croctober, every October. In addition to this most exciting moment of the year, this year marks the 20th anniversary of the brand, and there are many surprise activations to celebrate the milestone. It’s the boldest and most exciting experience you’ll ever have.
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This year’s Croctober kicked off with a bang on October 1st with the launch of the ‘Free Pair For All’ campaign. The campaign will give away tens of thousands of shoes to fans every day for the first week of Croctober, raising anticipation for Croctober from long-time Crocs fans to new faces.
During Croctober, we will offer surprise gifts, exclusive items, and access to Crocs World, where fans can interact with the brand in new ways. In addition, Crocs will make the milestone of the brand’s 20th anniversary even more exciting by releasing new products and notable collaboration items in a unique way.
In addition, a limited edition Croc Day clog is scheduled to appear this year as well, in preparation for “Croc Day” on October 23rd, which has attracted attention by releasing limited items every year. This special item will be available exclusively to Crocs Club members starting October 20th and to the general public starting October 21st. Crocs CMO Heidi Cooley commented on this year’s Croctober: “Clocktober is one of our most exciting moments of the year and a time to reaffirm the presence of the many fans who have unconditionally supported us and been at the heart of the brand since its inception. Over the past 20 years, Crocs and fans have grown together and revolutionized the way people step in comfort around the world.This year’s Croctober looks back on 20 incredible years of Crocs and celebrates the uniqueness of each and every one of us. It’s the perfect time to celebrate individuality and send a message to the next generation of fans: Come As You Are.”
Croctober celebrations will culminate in the Metaverse Experience at Crocs World on Clock Day. Special guests will join the immersive virtual event on the Zepeto and Roblox platforms. Live in-game Meet & Greet to engage with fans and offer VIP perks for Crocs Club members. [Image 2d23595-117-5cab383c91aaa43543d9-0.jpg&s3=23595-117-ac5bfff0e8853df8aacc9ffa10137ebc-1534x1000.jpg
Croctober is a moment that celebrates Crocs fans, the driving force behind the brand’s success, and all the unique personalities around the world. It all started with October 23, 2017, originally known as National Crocodile Day, as a day for Crocs fans to celebrate the shoes they love. To commemorate the day, they created a social media movement by asking people to wear Crocs shoes and post on social media. Thus “Croc Day” was born. Expectations for this unique Fan First Day have grown each year, and what was originally a one-day anniversary has now evolved into a month-long celebration of Crocs fans around the world as Croctober.
Anyone can participate in the event during Clocktober. For details on each event, please follow @crocsjp on SNS or visit
https://www.crocs.co.jp/. By becoming a Crocs Club member, you will also be the first to receive updates and additional benefits beyond Croctober, including special promotions.
Stay tuned for additional information regarding the brand’s first Metaverse experience offering.
About Crocs
Crocs Inc. (Nasdaq: CROX) is a global leader in innovative casual footwear for women, men and children, offering comfort, style and value that consumers love. increase. With brands such as Crocs and Heidude, products are sold in more than 85 countries worldwide through wholesale and direct-to-consumer channels. For more information about our company, please visit our official website www.crocs.com or follow our official Facebook and Instagram @crocsjp.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000117.000023595.html


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