Cross Media Group Co., Ltd.
[Daikanyama Tsutaya Bookstore’s first attempt! ] Book “That’s why we can change the organization” Bookstore collaboration project At Daikanyama Tsutaya Bookstore, a fair development limited to the store has begun.
From September 26, 2022, Cross Media Publishing Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, President: Koichiro Kobayakawa) will open a book that has exceeded 70,000 copies, “So we can change the organization” Daikanyama. We have created a book belt limited to Tsutaya Bookstore and started a book selection fair at the same store. At this fair, we display autographed books with autographed messages from the authors that match the contents of the books, and introduce famous books for a deeper understanding of the contents of the books. This project was realized as a result of a joint study session with a bookstore.
A book selection fair limited to “Daikanyama Tsutaya Bookstore” has started [Image 1
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(Store photo and limited obi photo)
From September 26, 2022, at Daikanyama Tsutaya Bookstore, a
large-scale fair has started, where the content of “So we can change the organization” will be three-dimensionally expressed with panels and selected books (October until 12th).
Created a limited-edition belt that shows the contents of this book as “four changes”. We are developing a signed book with the author’s handwritten message according to each change and a selection of books for a deeper understanding. It will be the first attempt by Daikanyama Tsutaya Bookstore to develop a fair centered on one book.
[Table 2: https://prtimes.jp/data/corp/80658/table/192_1_9d1930d03e03b3901479b668bbb09f84.jpg ]
This project was realized due to an enthusiastic push from the person in charge of the bookstore
This project was made possible by an idea at a “study session” that our company holds every year, inviting bookstore staff. A total of 5 groups of bookstore staff and buyers participated in the study session held on June 1st of this year. From Daikanyama Tsutaya Bookstore, Mr. Motoo Okada, who is in charge of business books, participated. Mr. Okada, who sympathized with the contents of the book, proposed that he would like to appeal to customers who visit Daikanyama Tsutaya Bookstore, which led to the realization of limited belts and fairs. Please read here for more information about the store limited belt. https://prtimes.jp/main/html/rd/p/000000185.000080658.html
Below are the comments from Mr. Okada of Daikanyama Tsutaya Bookstore and Mr. Saito, the author, sent to the fair.