Direct Tech Co., Ltd.
Makeup YouTuber “Marilyn” Produced Cosmetic Brand “vim BEAUTY” – 10,000 pieces for the first production sold out on the same day – Foundation kit new color “18 ecru” sales start
On the official website from 12:00 on Wednesday, October 26th https://vim-beauty.com/
BRANDING PRODUCE COMPANY Direct Tech Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yuki Mori, hereinafter referred to as Direct Tech) is a cosmetic brand “vim BEAUTY” produced in
collaboration with makeup YouTuber “Marilyn”. ), the 2 in 1 foundation kit “effect like finish foundation kit” (effect like finish foundation kit), which was a set of cushion foundation and concealer, received such a response that the first 10,000 pieces were sold out on the same day. 18 ecru” will be on sale on the official website from 12:00 on Wednesday, October 26th.
[Image 1
Makeup YouTuber “Marilyn”, who is popular for videos that make use of her own makeup techniques and knowledge, such as overseas-style makeup and half-face makeup, is a cosmetic brand that is particular about “high retention, professional-grade finish, and ease of use.” “vim BEAUTY”. “Marilyn”, which has tried many foundations to cover skin troubles, is an item that anyone can easily use as an item that achieves a tight fit, a finish that does not feel thick even though it is high coverage, and a color that blends well with the skin. I wanted to create a cushion foundation that was usable and didn’t crumble, so I developed a unique foundation kit.
The “effect like finish foundation kit” is a 2-in-1 foundation kit that includes a cushion foundation and concealer. The cushion foundation has a semi-matte texture that adheres firmly to the skin, and even with high coverage, it does not feel thick. In addition, it contains 4 types of oil ingredients that have excellent moisturizing power, and keeps the natural finish for 24 hours while maintaining moisture. In addition, a set of three colors of concealers with carefully selected colors and textures can be used to cover different skin concerns such as dark circles, blemishes, freckles, and acne scars.
The first 10,000 foundation kits were sold out on the first day of sales. In addition, every subsequent resale was sold out on the same day, and we have received a lot of feedback from our customers. And this time, we have released a new color “18 ecru” that is brighter than the existing colors “22 sand” and “26 warm”, which were much requested as a long-awaited new color.
“vim BEAUTY” is attracting attention as a cosmetic brand produced by “Marilyn” who has tried many cosmetics. Please pay attention to the product development that “Marilyn” himself has repeatedly tried and errored and has been particular about.
Product Summary
Cushion foundation and concealer set
Vim original foundation kit “effect like finish foundation kit” [Image 2
●Product name: effect like finish foundation kit
(Effect-Like Finish Foundation Kit)
●Price: 4,350 yen (tax included)
– Color: 18 ecru
●Product details:
SPF50+・PA+++
The cushion foundation has a semi-matte texture that adheres firmly to the skin, and even with high coverage, it does not feel thick. In addition, it contains 4 types of oil ingredients that have excellent moisturizing power, and keeps the natural finish for 24 hours while maintaining moisture.
In addition, a set of three colors of concealers with carefully selected colors and textures can be used to cover different skin concerns such as dark circles, blemishes, freckles, and acne scars. 18 ecru
[Image 3
▼ Foundation texture
[Image 4
18 ecru
▼ Concealer texture
[Image 5
salmon
[Image 6
18
*Same color as foundation
[Image 7
yellow beige
[Texture color comparison]
[Image 8
from the texture
◀18 ecru
◀22 sand
◀26 warm
[POINT]
POINT01 Overwhelming coverage
Bears, spots, freckles, acne scars, etc.
Naturally covers skin troubles without feeling thick
POINT02 Keep for 24 hours
No need to touch up your makeup and it won’t fall apart 24 hours a day *Clinically tested for lasting makeup
*There are individual differences
POINT03 SPF50+ PA+++
Blocks damage from daily UV rays
POINT04 Keep moisture
Contains 4 kinds of oil ingredients with excellent moisturizing power to keep moisture
* Combined with cushion foundation
POINT05 Comes with a 3-color concealer palette
Use different colors according to your skin concerns Pinpoint coverage with the included brush
Image with makeup effect
Before Before application
[Image 9
After After application
[Image 10
Be Yourself, vim Yourself.
I can be any color
Revitalize yourself as you are.
vim BEAUTY official website: https://vim-beauty.com
Official LINE: https://lin.ee/aOIdWGr
Official Instagram: https://www.instagram.com/vim_bymarilyn/ Official Twitter: https://twitter.com/vim_BEAUTY
Marilyn Profile
[Image 12
fukuse yuuri: Marilyn
A makeup YouTuber with over 1 million YouTube subscribers and over 360 million video views. Focusing on makeup videos, lifestyle videos such as cooking and cleaning are gaining popularity. Currently a mother of two. Among the many “beauty YouTubers”, she is attracting attention for her foreign-style makeup just like Hollywood celebrities. Currently, beyond the framework of a YouTuber, his activities are diverse, such as makeup instructors, SNS advisors to companies, and the production of cosmetic products.
[YouTube] https://www.youtube.com/c/Marilyn Fukuse Yuuri
[Instagram] https://www.instagram.com/yuuri_fukuse/
[Twitter] https://twitter.com/No5yuurin
[TikTok] https://www.tiktok.com/@marilynfukuse
Direct Tech Company Profile
Direct Tech is a BRANDING PRODUCE COMPANY that grows the D2C brand with its own method. Based on the know-how of our own brands that are developed in various fields, we also provide one-stop support for brand growth as an agent.
Company name: Direct Tech Co., Ltd.
Address: Akasaka Garden City 17F, 4-15-1 Akasaka, Minato-ku, Tokyo Established: November 2018
Representative: Yuki Mori
Business: D2C business, D2C brand consulting business, D2C agent business URL: https://direct-tech.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000130.000054399.html