LLC DMM.com
Recruiting episodes on Twitter from October 3 to November 11, “Parents’ own growth” and “# Parents are growing”, which Nagareyama City, Chiba Prefecture focuses on
~ It’s not just children who are growing up. Transmitting the charm of becoming a parent from the perspective of the parent’s own growth
DMM.com LLC (Headquarters: Minato-ku, Tokyo, Chairman and CEO Keiji Kameyama, https://dmm-corp.com/ hereinafter referred to as DMM) is a regional revitalization business (DMM regional revitalization) in Nagareyama City, Chiba Prefecture. As part of the “Nagareyama City Brand Promotion Business Outsourcing”, the episode “#Parents are growing” where parents themselves feel growth through childrearing will be held from October 3rd (Monday) to November 11th (Friday), 2022. We will recruit on Twitter.
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According to a survey by the Cabinet Office*1, 78.9% of parents answered that “there are many times when raising children is fun” and 63.9% answered that “I also grow mentally through raising children.” When it comes to raising children, there is a tendency to focus only on the growth of the child. Raising a child with a catchphrase We believe that Nagareyama City, where the population of generations continues to increase, is able to convey the appeal of becoming a mother and father to the world.
*1 From the International Awareness Survey on Declining Birthrate Society (2020 Cabinet Office)
https://www8.cao.go.jp/shoushi/shoushika/research/r02/kokusai/pdf/zentai/s2_4.pdf ・ Episode recruitment special page:
https://brand.city.nagareyama.chiba.jp/feature/2022-episode-cp/ ■ About episode recruitment
-Plan content-
・ Title: “# Parents are growing up” Twitter episode recruitment ・ Application period: From October 3, 2022 (Monday) to November 11, 2022 (Friday) 23:59
・Contents:
What I became able to do as a parent.
I couldn’t have imagined the person I am today until I had a child. I met a new me by becoming a father and a mother. A new ability bloomed. Please tell me your episode.
・Participation conditions:
― Must have a Twitter account and be raising a child.
– Follow Nagareyama City’s official Twitter account “@nagareyamamori”. ― During the application period, add an episode on Twitter with the hashtag “#Parents are growing”
to post.
*The submitted episodes will be posted on this site and used in promotions related to Nagareyama City.
I will use it for my activities.
· Application method:
1. Follow “@nagareyamamori”
2. Post a quote retweet with your growth episode with “# Parents are growing”. * Please see here for notes on recruiting episodes.
https://brand.city.nagareyama.chiba.jp/feature/2022-episode-cp/ -Planning Background-
Nagareyama City has the highest population growth rate for 6 consecutive years among 792 cities nationwide, and the number of young people (under 15 years old) is also increasing.
It is the number one city in Japan, with an excess of in-migrants of all ages, and a rare city in Japan where the population of the younger generation is especially increasing. 70.2% of citizens also feel that “Nagareyama City is a city that is easy to raise children.” *2 According to a survey conducted by the Cabinet Office, 78.9% of parents who raise children often enjoy raising children, even though they feel burdened by such things as “it costs too much to raise children” and “I don’t have time for myself”. I feel.
In addition, 70.9% of the respondents were asked about what they thought was good about raising children. It is the result of realizing growth.
This time, we will summarize the growth episodes as parents, and from Nagareyama City, “Child-raising leads to personal growth.”
By spreading the image, we would like to spread the charm of becoming a mother and father to the world.
In this campaign, “Nagareyama City if you want to be a mother” and “Nagareyama City if you want to be a father” PR for over 10 years. We will work to change the awareness of not only parents who have children but also society as a whole by disseminating it.
*2 From the 2021 Nagareyama Town Development Achievement Questionnaire ■ About “Nagareyama City Brand Promotion Outsourcing”
Last year, we formulated the “Nagareyama City Branding Plan” and created the city’s brand resources as “the city of the forest closest to the city center”, “if you want to be a mother (father), Nagareyama City”, and “a city where the wisdom and power of the citizens are active”. set to
In order to increase the proportion of concrete images of the city and continue to be a city that people want to live in and continue to live in, the stage will shift from the city promotion that has been carried out so far to branding.
Launched Nagareyama branding site “Nagareyama Style”.
In the column “Nagareyama Style Magazine” on the site, we introduce role models of diverse lifestyles by picking up attractive people in the city. It is structured so that people inside and outside the city can imagine, empathize with, and feel attached to life in Nagareyama City.
URL: https://brand.city.nagareyama.chiba.jp/
■ About DMM regional revitalization
Since 2019, DMM has entered the regional revitalization business as “DMM Regional Revitalization”, and has developed more than 50 businesses with the mission of “creating sustainable businesses that contribute to the region as a business creator”. We provide business planning that utilizes the know-how, specialized personnel, and networks that we have cultivated in response to issues in each region. DMM Regional Revitalization will create various businesses regardless of the area.
If you have any problems or issues with the keywords below, please feel free to contact us.
#Furusato Tax Payment #Tourism/Inbound #Immigration/Settlement #Related Population #Workation #Promotion/Branding #Employment of Empty Houses/Closed Schools #Education #Human Resource
Development/Employment Support #Town Development #Smart City #Community Formation #AR/VR #Digital Art # DX #Online Event
#Industrial Promotion/Employment Creation #Entrepreneurship/Startup Support #Incubation/Acceleration #3D Printer/Manufacturing
#Agriculture/Forestry #Food/Health #Fire/Emergency #Disaster Prevention #Sports/eSports
・Homepage: https://sousei.dmm.com/
■ About DMM.com LLC
Operates DMM.com, a comprehensive service site boasting 39.14 million members (*). Since its founding in 1998, it has developed more than 60 services such as video distribution, FX, English conversation, games, and 3D printing. We have been involved in various businesses such as entering the aquarium business in Okinawa and running a soccer club in Belgium. In addition, since 2018, we have strengthened our support for young entrepreneurs, actively developing investment through “DMM VENTURES” and M&A. Going forward, we will continue to take on the challenge of new businesses while repeating change and evolution with our corporate message, “A future that everyone wants to see.” *As of February 2022
Corporate site: https://dmm-corp.com/
Press Kit: https://dmm-corp.com/presskit/
■ Inquiries from local governments
LLC DMM.com Regional Revitalization Division
TEL: 03-5797-7882 (Contact hours: Weekdays 11:00-18:00)
Email: chihou-sousei@dmm.com
DMM Regional Revitalization: https://sousei.dmm.com/
Details about this release:
https://prtimes.jp/main/html/rd/p/000004033.000002581.html