Echigo Yakuso Co., Ltd. “Echigo Yakuso Distillery”, which transmits gin culture from the land of Joetsu, w ill open on Tuesday, October 4, 2022.

Echigo Yakuso Co., Ltd.
“Echigo Herbal Distillery”, which spreads gin culture from the land of Joetsu, will open on Tuesday, October 4, 2022.
At the same time, the brand name was changed to “THE HARBARIST YASO” for full-scale overseas expansion.

Echigo Yakuso Co., Ltd. (Representative Director: Kazushi Tsukada, Headquarters: Joetsu City, Niigata Prefecture, hereinafter referred to as Echigo Yakuso Co., Ltd.) has created a museum-like concept that allows you to enjoy the world view of “THE HARBARIST YASO” (former YASO) as art with all five senses. Distillery” will be opened on the premises of the head office in Joetsu City. At the same time, the brand name will be changed to “THE HARBARIST YASO”, and we will spread Japanese gin from “Echigo Herbal Distillery” to the world.
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“Echigo Herbal Distillery” is a space-integrated distillery where you can enjoy distillation scenery, contemporary art, and the scenery of Joetsu City, and there is also a bar salon where you can eat and drink. Inside the distillery, you can experience the aromas, sounds, and tastes of the brewing process while looking at the distillers that are actually used at “THE HARBALIST YASO.”
-Background of opening-
Triggered by the desire to express “THE HARBALIST YASO” not only as a simple alcoholic beverage such as gin, but also as a piece of art, we designed a suitable distillery as a place where works of art are created. In addition, because Echigo Yakuso considers “health” as a consistent theme, we built a distillery that can build a cycle that is good for the “health” of the earth and considers the natural environment.
1st floor: A factory floor where anyone can observe the process of distilling with all five senses
2nd floor: An open space art gallery floor where art works on the theme of plants and fermentation are exhibited.
3rd floor: A bar salon where you can enjoy the pairing of gin and dishes that make use of local ingredients while enjoying the 360° panoramic view of Joetsu.
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-About Open Factory-
At “Echigo Herbal Distillery”, if you make a reservation in advance, you can participate in an open factory (factory tour) that includes pairing at the bar salon.
Number of people: Limited to 10 people/day
Time: 18:30 (open in winter: October to April) *Tours are scheduled for 2 to 2.5 hours
Visiting days: Thursday to Monday *Closed: Irregular holidays (please check the reservation calendar)
Amount: 10,500 yen (11,550 yen including tax and service charge) / person *Amount varies from month to month
Access: 73 Kozaruya, Joetsu City, Niigata Prefecture 942-0055 Echigo Medicinal Herb Distillery
For other detailed information, please check the special page
New brand name “THE HARBALIST YASO”
In Joetsu, Niigata Prefecture, Echigo Yakuso has been researching wild herbal enzymes for more than 40 years with the theme of health. The brand name was changed to “THE HARBALIST YASO” in order to deliver the thoughts of the wild grass professional to the world. We will send Japanese gin to the world from “Echigo Herbal Distillery”.
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Comment from Kazushi Tsukada, CEO of Echigo Yakuso Co., Ltd. Since our founding in 1976, we have been delivering enzyme drinks and health foods with the theme of “health” using wild herbs as raw materials in Joetsu City, Niigata Prefecture. Dozens of tons of alcohol are produced as a by-product every year during the
fermentation process when manufacturing health foods. , decided to create a “gin” that combines wild grasses that we have been involved in for many years.
The Echigo Medicinal Herb Distillery, which opened at the same time as entering the alcoholic beverage manufacturing business in 2020, is a place where the nature of the land of Joetsu, the warmth of the people, the history and the new culture are combined and distilled to create a new culture. want to be. Inside and outside the distillery, we have created entertainment other than just alcohol, such as art, pairing salons, and saunas, and have spread the culture of Japanese gin so that it will be a local sake for the world 50 or 100 years from now. I think

Company name: Echigo Yakuso Co., Ltd.
Representative Director: Kazushi Tsukada
Established: August 1976
Capital: 10 million yen
Number of employees: 45 (as of May 2022)
Location: 73 Kosaruya, Joetsu City, Niigata Prefecture

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