Empower Co., Ltd. Empower Co., Ltd., which has 550 stores nationwide of “Karai Daikichi”, has signed a bus iness alliance with T-Gaia Co., Ltd., which has the No. 1 market share for mobile phones, etc. (according to MM Research Institute in 2021).

Empower Inc.
Empower Co., Ltd., which has 550 stores of “Kaidai Daikichi” nationwide, has entered into a business alliance with T-Gaia Co., Ltd., which has the No. 1 share in sales of mobile phones, etc. (according to MM Research Institute in 2021).

Empower Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shunsuke Masui), which has 550 stores of “Kaidai Daikichi” nationwide, has the No. 1 market share for mobile phones, etc. (2021 MM Research Institute survey), with 1,908 stores nationwide. We have concluded a business alliance with T-Gaia Co., Ltd., which has a sales network of stores-as of the end of March 2022-.
Empower Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shunsuke Masui), which has 550 stores of “Kaidai Daikichi” nationwide, has the No. 1 market share for mobile phones, etc. (2021 MM Research Institute survey), with 1,908 stores nationwide. We have concluded a business alliance with T-Gaia Co., Ltd., which has a sales network of stores-as of the end of March 2022-.
At docomo shops operated by T-Gaia Co., Ltd., a purchase assessment booth will be set up in the parking lot and a joint purchase fair will be held. There is a high degree of affinity between users of docomo Shops and purchase stores, and since there is a waiting time for mobile phone procedures, customers who use the free appraisal during that time and visit the store will receive special benefits. I will let you.
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■Overview of the “Big Purchase Fair” ~You can easily “experience reuse” in a familiar place that you use in your daily life~
At the “Great Purchase Fair”, especially for those who have never been to a purchase, “What kind of appraisers are there?” “What kind of things can be sold?” With the idea that we would like you to do so, we started the initiative in March 2021, and the number of times it has been implemented so far has exceeded 100 times. An appraiser from “Kaidai Daikichi” will travel to cafés, supermarkets, community centers, and other familiar places that many people use on a daily basis, and assess the second-hand items you bring. We also offer services unique to the “Great Purchase Fair”, so we welcome you to use it for just an assessment while shopping.
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■ Thoughts put into the “Big Purchase Fair” ~ For the future of the earth, I want people to feel reusable ~
The SGDs (Sustainable Development Goals) set in 2015 are goals that must be achieved by 2030 in order for the earth we live in to achieve sustainable growth. One of them, “12. A shift to a consumer society is required. Under these circumstances, the “reuse market” for buying and selling used items continues to grow, and the domestic market is estimated to reach approximately 2.4 trillion yen in 2020 and 3.5 trillion yen in 2025*1. However, only 1 in 5 people have sold unwanted items at a reuse store*2. There is also a survey result * 3 that more than 30% of the respondents said, “I don’t know if they will take it back.”
We believe that revitalizing the reuse market will lead to the protection of the global environment, and we hold the “Great Purchase Fair” as an opportunity for many people to experience reuse in familiar places. We are actively doing this. In the future, we are also considering renting a wider range of places, such as cafes and restaurants and station buildings, so that more people can experience reuse. We aim to be an environmental leader in the reuse industry by taking the lead in reducing waste through reuse.
*1 From Recycle Newsletter “Changes and Forecasts of Reuse Market Scale” *2From the Ministry of the Environment’s “Consumers and Reuse in Data” *3From the Ministry of the Environment’s “Project to Raise
Environmental Awareness of Reuse Businesses: Consumer Questionnaire Survey Results”
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■ Empower Co., Ltd.
Business Overview: Operation of Karai Daikichi, franchise business development, support for independent opening of business, consulting ・Purchase of second-hand goods, mainly precious metals, such as accessories, brand-name products, bullion, stamps, and gift
certificates ■Attractiveness of the company ・Industry Stable management base with the No. 1 store continuity rate of 93.2% ・Establish a business model that is not affected by the economy ・Purchase price satisfaction: No. 1 (acquired for 3 consecutive years from 2019 to 2021) *Japan Marketing Research Organization survey ・Selected as “Best Venture 100”: 2018-2021 (selected for 4 consecutive years) ・Purchase price customer satisfaction: 1st (2017) *Rakuten Research research
Location: 19F Sumitomo Realty & Development Shinjuku Oak Tower, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: October 2010
Representative: Shunsuke Masui, Representative Director
Capital: 30 million yen
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■ T-Gaia Corporation
Listed on the Tokyo Stock Exchange Prime Market (Securities Code: 3738) [Headquarters] Ebisu Neonart 14-18F, 4-1-18 Ebisu, Shibuya-ku, Tokyo 150-8575 Map
Capital 3,154 million yen
Established February 1992
Major shareholders Sumitomo Corporation, etc.
Masato Ishida, President and Representative Director, Executive Officer

Details about this release:
https://prtimes.jp/main/html/rd/p/000000076.000087220.html


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