FamilyMart Co., Ltd. Since its debut, sales have exceeded the previous year’s level for 10 consecutive months.It’s delicious and sells well! 1st anniversary of FamilyMart’s private brand “Famimaru”

FamilyMart Co., Ltd.
Since its debut, sales have exceeded the previous year’s level for 10 consecutive months.It’s delicious and sells well! 1st anniversary of FamilyMart’s private brand “Famimaru”
In commemoration of the 1st anniversary, “Gachi Oshi 20 products 20 yen discount sale” starts from 10/4 (Tue)

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Kensuke Hosomi) has further evolved the key words of its private brand “Famimaru”, which celebrates its first anniversary, to be “delicious, happy, and safe” for customers. In order to do so, we will promote three new initiatives: “enhancing the deliciousness of standard products,” “expanding “slightly advantageous products” for daily use, and “unifying health icons that can be understood at a glance.” In addition, from October 4, 2022 (Tuesday), about 16,600 FamilyMart stores nationwide will select 20 popular products as “20 recommended products” and offer a 20 yen discount for the 1st anniversary thank you sale.
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■ Since the debut of “Famimaru”, private brand daily sales exceeded 100% year-on-year for 10 consecutive months!
Since the private brand “Famimaru” went on sale on October 19, 2021, the year-on-year increase in daily sales of the private brand has exceeded 100% every month (10 months) in a row. In addition, FamilyMart’s existing store daily sales exceeded 100% for 10 consecutive months during the same period.
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■Further evolution of “Delicious ◎ Happy ◎ Safe ◎” for customers! Based on the keyword of Famimaru, “Delicious ◎ Happy ◎ Safe ◎”, we will start three new initiatives so that customers will patronize Famimaru even more.
1. Power up the standard product even more deliciously! Renewal of Famimaru KITCHEN PREMIUM
“Famimaru KITCHEN PREMIUM”, which has provided a higher-grade taste, will be renewed in both taste and packaging. In particular, the three items that will be on sale from October 3 (Monday) are the “Special Two-Stage Prepared Superb Beef Curry”, “Extremely Juwa Hamburg Steak Containing the Umami of the Meat”, and “Special 2-Stage Prepared Mellow Beef Stew”. , We have devised various ways to achieve a luxurious taste.
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[Product name] Exquisite beef curry prepared in two stages
[Price] 397 yen (428 yen including tax)
[Release date] October 3, 2022 (Monday)
[Release area] Nationwide
[Contents] Beef curry with beef and potatoes. The beef is marinated in red wine for over 12 hours, then simmered with curry to soften it. A superb beef curry with more than 30 kinds of spices blended with the flavor of beef.
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[Product name] Extremely juicy hamburg steak packed with the flavor of meat [Price] 406 yen (438 yen including tax)
[Release date] October 3, 2022 (Monday)
[Release area] Nationwide
[Description] A juicy hamburg steak cooked on an iron plate to lock in the flavor of the meat. Concentrated wine is used to create a demi-glace sauce with a rich flavor.
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[Product name] Special two-stage mellow beef stew
[Price] 406 yen (438 yen including tax)
[Release date] October 3, 2022 (Monday)
[Release area] Nationwide
[Contents] A rich beef stew with demi-glace sauce made over 3 days and 2 types of red wine. The beef is carefully stewed with herbs and consommé, and then further simmered with the sauce to bring out the aroma and flavor of the stew.
2. Expansion of “slightly advantageous products” for daily use As a private brand of FamilyMart that is close to customers’ lives, wine and oral care will newly join the Famimaru category so that they can be used in various life scenes. First of all, California wine and toothbrush will be released from October, and we will continue to provide quality products that can be recommended to your precious family at an affordable price.
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[Product name] Californe Cabernet 750ml Californe Chardonnay 750ml [Price] 671 yen each (738 yen including tax)
[Release date] October 4, 2022 (Tuesday)
[Release area] Nationwide
[Contents] Fruity wine made with 100% grapes from California, one of America’s leading wine producing regions.
Red: Cabernet Sauvignon
White: Chardonnay
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[Product name] Super tapered bristle toothbrush (normal/soft) [Price] 150 yen each (165 yen including tax)
[Release date] Tuesday, October 25, 2022
[Release area] Nationwide
[Contents] A toothbrush with ultra-fine bristles recommended by dentists that is ideal for periodontal care. A thin head type that makes it easy to brush back teeth.
3. Unified health icons that can be understood at a glance
Until now, we have developed low-carb products and products that provide protein and dietary fiber, but we will expand our lineup with a focus on salads and sandwiches against the backdrop of growing health needs.
In addition, we will revamp the packaging of ready-to-eat items such as salads and sandwiches and display a “health icon” so that customers can intuitively understand which products are health-conscious when they see them at the store.
* An example of health icons (subject to change in the future) [Image 8

[Example of target products]
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[Product name] You can get protein! salad chicken roll
[Price] 378 yen (350 yen including tax)
[Release date] October 4, 2022 (Tuesday)
[Release area] Nationwide (excluding Hokkaido, Miyazaki, Kagoshima, and Okinawa prefectures)
[Contents] A bread roll with a combination of salad chicken slices and a boiled egg that you can take in protein. I made it a chili sauce style that you can enjoy the spiciness and umami. (23.0g of protein per serving)
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[Product name] You can get protein! Domestic herb chicken salad [Price] 434 yen (468 yen including tax)
[Release date] Tuesday, October 11, 2022
[Release area] Kanto
[Contents] Salad topped with domestic herb chicken breast, broccoli and egg. The accompanying dressing is a flavorful Japanese-style dressing made with olive oil. (22.4g protein per serving)
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[Product name] You can get protein! chicken breast salad
[Price] 434 yen (468 yen including tax)
[Release date] Tuesday, October 11, 2022
[Release area] Excluding Kanto, Hokkaido, Tohoku, and Okinawa prefectures [Contents] Salad topped with chicken breast, broccoli and egg. The accompanying dressing is a flavorful Japanese-style dressing made with olive oil. (19.9g protein per serving)
You can see Famimaru’s health initiatives and target products on the special website.
Family Health Initiatives Page URL: https://www.family.co.jp/health.html 4. Introduction of commercials with subtitles that are easy to understand for people who have difficulty hearing TV sound nationwide In October 2022, commercial stations started supporting TV spot commercials with closed captions, and the “Famimaru 1st Anniversary Sale” commercial, which will be broadcast from Tuesday, October 4, will be broadcast nationwide with subtitles. To do.
Until now, only 1.02% of commercials had subtitles (Subtitled CM Popularization Promotion Council, June 2021 survey), but with the start of nationwide support, FamilyMart will help people who have difficulty hearing TV sound. We will also try to develop commercials that are easy to understand.
* Image of CM with subtitles (closed caption)
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Broadcast period: October 4, 2022 (Tuesday) to October 10, 2022 (Monday) Broadcast area: Nationwide *Excluding some terrestrial, BS, and CS broadcasting stations.
■ In commemoration of the 1st anniversary of “Famimaru”, a “20 yen discount sale for 20 highly recommended products” will be held. To commemorate the 1st anniversary of the birth of “Famimaru”, 20 popular products of “Famimaru” will be selected as “20 recommended products” and will be discounted by 20 yen. It will be held from Sunday (Tuesday) to October 24, 2022 (Monday).
1st Anniversary Sale Page URL:
https://www.family.co.jp/campaign/spot/2210_famimaru-sale_cp.html [Image 13

An example of the “20 recommended products” for sale
-Omusubi-
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[Product name] Cafe latte regular
[Price] 149 yen (160 yen including tax)
[Price during sale period] 140 yen including tax
[Details] This product was jointly developed with Satoshi Kasuya, the world champion barista. A cafe latte that pursues the unity of coffee and milk. The coffee beans used are blended at a special ratio for “Cafe Latte Regular”.
※The image is an image.
* For products subject to the reduced tax rate, tax-included prices are displayed at 8% consumption tax.
*May not be available at some stores.
* Sale items will be discounted from the FamilyMart regular price (tax included) or the scheduled sales price after the sale (tax included). ■ Various advertisements and promotions will be rolled out
sequentially from October 3rd (Monday).
・Outdoor advertising at JR Shibuya Station (*Please refrain from making inquiries to railway companies or station staff.)
Continuing from last year, we will post advertisements at Shibuya Station from October 3rd (Monday) this year.
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[2021]
・Advertisements pasted at stations in five major cities nationwide (*Please refrain from contacting railway companies or station staff) *The photo is of the Nagoya Municipal Subway Higashiyama Line Nagoya Station Big Wall.

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　FamilyMart aims to be an indispensable place beyond convenience while staying close to the community and connecting with each customer like a family under the concept of “FamilyMart for you and your
combination”.
-Reference information-
About Famimaru
■ About 890 types of target products! “Famimaru” developed in three lines Famimaru offers processed foods, confectionery, daily necessities, and beverages that enrich the family’s daily life, prepared foods and frozen foods that support the family’s dining table, and ready-to-eat products such as lunch boxes and sandwiches. “Famimaru KITCHEN” and “Famimaru KITCHEN PREMIUM”, a premium line that offers
“high-quality taste with particular attention to ingredients and manufacturing methods” in Famimaru KITCHEN, with a total of about 890 types. I’m here.
■ Thoughts behind the naming and logo of “Famimaru”
1 “It is easy to understand that it is a private brand product of Famima” ・Use the word “Famimaru” and the brand color of FamilyMart
2 “Convey that the quality is something that FamilyMart recommends with confidence”
・Design that expresses the quality of “Famima Double Maru” such as safety, security, environmental friendliness, and deliciousness. 3 “Understandable by people of all ages and genders”
・ Smile mark that makes customers smile (* The logo that won the first place in the consumer survey of the logo proposal)
■ Famimaru concept
The concept of Famimaru is “family quality”. Our aim is to provide quality and safety that we can safely recommend to our precious family members. In addition, with the key words “delicious, happy, safe,” we will communicate the appeal of our products in a way that is easy for everyone, from children to the elderly, to understand.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000682.000046210.html