Heiwado Co., Ltd. Heiwado Co., Ltd. x Suntory The 3rd “Mother Lake Shiga Support Campaign” cleanup activity on the shore of Lake Biwa was held for the first time in 3 years!

Heiwado Co., Ltd.
[Heiwado x Suntory] The 3rd “Mother Lake Shiga Support Campaign” cleanup activity on the shore of Lake Biwa was held for the first time in 3 years!
Contribute to the sustainability of Lake Biwa and the region!
Heiwado Co., Ltd. (hereinafter “Heiwado”, Headquarters: Hikone City, Shiga Prefecture, President and CEO: Masatsugu Hiramatsu) and Suntory Limited (hereinafter “Suntory”, Headquarters: Minato-ku, Tokyo, President: Nobuhiro Torii), Suntory Foods Co., Ltd. (hereinafter referred to as “Suntory Foods”, Headquarters: Minato-ku, Tokyo, President: Hachiro Naiki) has been jointly planning the “Mother Lake Shiga Support Campaign” since 2008. As part of this campaign, we conducted a cleaning activity on the shore of Lake Biwa on Saturday, October 22nd.
October 24, 2022
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-Thank you very much for your participation! –
Due to the spread of the new coronavirus infection, we have refrained from cleaning activities, and this time it was held for the first time in three years. A total of 117 people participated in the cleaning activity, including 47 parent-child pairs and 86 people who applied. Among the collected garbage, natural garbage such as algae and driftwood (approximately 1.6 tons) is recycled into compost, wood chips, etc. and utilized.
In addition, a campaign was held until October 19th (Wednesday) to donate a portion of the sales of the target products to Shiga Prefecture at all Heiwado stores.
Heiwado, Suntory, and Suntory Foods will contribute to the
sustainability of the global environment and local communities for the beautiful Lake Biwa and the children of the future through the Mother Lake Shiga Support Campaign.
[Lake Biwa shore cleaning activity]
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1. Date: October 22, 2022 (Sat) 9:30-12:00
2. Cleaning location: Matsubara, Lakeside Green Space, Hikone City, Shiga Prefecture
3. Contents: 86 children and 47 pairs of parents living in Shiga and Kyoto who applied for cleaning and removing garbage that had washed up on the shore of Lake Biwa (Hikone City Koganryokuchi Matsubara). * In addition, 31 related parties and staff members participated. Four. Key Attendees:
・ Shiga Prefecture Director (Lake Biwa Policy / MLGs Promotion) Mr. Nobuhiko Miwa
・Heiwado Co., Ltd. Director and Managing Executive Officer Deputy General Manager of Sales Division and General Manager of Product Division Yohei Natsuhara
・ Suntory Limited Kyoto Branch Manager Motoyuki Furuta
・ Suntory Foods Co., Ltd. Director and Executive Officer General Manager of Kinki Sales Headquarters and General Manager of Kinki First Branch Kazuhide Tamura
Five. schedule:
(1) From 9:00 Gathering of participants (Hikone Port parking lot) (2) 9:30-10:00 Opening ceremony *Cleaning activity explanation, Lake Biwa lecture by Shiga prefecture, MLGs gymnastics
-MLGs Gymnastics-
・Mr. Masaya Kobayashi, Deputy Manager, Lake Biwa Conservation and Restoration Division, Lake Biwa Environment Department, Shiga Prefecture
・ Fast Fitness Japan Co., Ltd. Yusuke Nishimura and Miyu Moriguchi (Anytime Fitness)
(3) 10:00-11:30 Clean-up activities *Garbage pick-up, sorting, etc. (4) 11:30-12:00 Closing ceremony Handing over souvenirs
[Heiwado / Suntory joint project “Mother Lake Shiga support campaign”] [Image 4

1. Details: Based on Shiga Prefecture’s “Shiga Support Fund
Ordinance”, Heiwado, Suntory Foods, and Suntory will donate 1 yen to the Shiga Support Fund for every major brand sold at Heiwado stores. 2. Period: September 15, 2022 (Thursday) to October 19, 2022 (Wednesday) 3. Item:
(Beverages) Iyemon 600ml, Iyemon Strong Flavor 600ml, Iyemon Kyoto Blend 600ml, Iyemon Hojicha 600ml, GREEN DA/KA/RA Yasashii Mugicha 680ml, Suntory Tennensui 550ml, Yogurina & Suntory Tennensui Luxury Finish 540ml, THE STRONG Tennensui Sparkling 510ml, Tennensui Sparkling Lemon 500ml, Decavita C Double Charge 500ml, CC Lemon 500ml (Liquor) “The Premium Malt’s” 350ml/500ml, “Kinmugi” 350ml/500ml, “All Free” 350ml/500ml, “-196℃ Strong Zero” 350ml/500ml, Suntory Kaku Highball Can “Various 350ml, 500ml and other Suntory beer and chuhai cans (including non-alcoholic)
Four. Others: The campaign started in fiscal 2008, and this is the 14th time. Until 2021, the total donation amount will be 20,440,466 yen.
[Lake Biwa Shore Cleaning Activity Photo Report]
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-Click here for photos of cleaning activities-
・All information contained in this release is based on information available at the time of release.
・Perspectives, illustrations, photos, logos, signs, maps, etc. used in this release are images and may differ from the actual product. ・Please note that the content and schedule may change without notice due to circumstances.
that’s all
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