Hinodeya Confectionery Industry Co., Ltd.
[SHIRO SASARAYA Hankyu Umeda Main Store] A limited-time shop opens for 3 months! From October 5, 2022 (Wednesday) to January 17, 2023 (Tuesday)
~Hankyu Umeda Main Store Limited Shiroebi Fried Rice Cracker “SHIRO FRIED” New Release~
Hinodeya Confectionery Sangyo Co., Ltd. (Headquarters: Nanto City, Toyama Prefecture, Chairman: Seiichi Kawai), a long-established rice cracker manufacturer founded in 1998, celebrated its first
anniversary, a new brand specializing in white shrimp rice crackers “SHIRO SASARAYA”. will open a limited-time shop at Hankyu Umeda Main Store for three months from October 5, 2022 (Wednesday) to January 17, 2023 (Tuesday).
One and a half years have passed since the debut of SHIRO SASARAYA, which specializes in shiroebi rice crackers. We have opened several stores in a short period of time at the Hankyu Umeda Main Store, but due to its popularity, we have decided to open a long-run store for three months.
“Shiroebisen” with a luxurious taste using “Shiroebi”, a jewel of Toyama Bay, 5 types of SHIRO TSUMAMI snacks that you can eat as many as you want, and “Shiroebimochi”, an authentic oyster rice cracker perfect for gifts. ] will be sold. Regardless of age or gender, it is recommended as a small souvenir or gift, or as a casual snack at home. Hankyu limited new product [SHIRO FRIED] will be released!
Shiroebi fried rice cracker with the theme of “a little extravagant FRIED snack”. The dough is made from 100% rice produced in Toyama Prefecture and is kneaded with shiroebi, known as the jewel of Toyama Bay.
Toyama rice, shiroebi (shiroebi), and the umami of oil are added to create a luxurious deep-fried dish.
By hand-frying, the texture of “fluffy and crunchy” is created, and the taste of carefully selected ingredients such as rock salt, wasabi, and cheese truffle flavors stand out.
・Salt ・Cheese Truffle ・Sea Urchin and Scallop
・Garlic Butter Soy Sauce ・Hon-Wasabi Soy Sauce ・Green Nori
70g each 400 yen body price (432 yen including tax)
[SHIRO FRIED gift set] will be available in stores from November. It is most suitable for the present of the year-end present and the year-end and New Year holidays.
Product name: SHIRO FRIED gift set
Selling price: Body price 3,000 yen (3,240 yen including tax) Contents: Cheese truffle/salt/garlic butter soy sauce/green
seaweed/wasabi soy sauce/sea urchin and scallops
70g each x 6 bags
Overview of SHIRO SASARAYA Hankyu Umeda Main Store
■ Place: Hankyu Umeda Main Store / rice cracker event
8-7 Kakuda-cho, Kita-ku, Osaka 530-8350, Japan
Period: October 5, 2022 (Wednesday) to January 17, 2023 (Tuesday) ■Business hours: 10:00 a.m. to 8:00 p.m. *Business days and hours are subject to change.
Introduction of products for sale
□ Main product [Thinly grilled, Western-style -Shiroebisen-] The jewel of Toyama Bay, “Shiroebi”, is kneaded into the 100% Toyama rice dough. Salty-based shiroebi senbei with a crispy texture is seasoned with olive oil and a faintly sour taste for an elegant taste. The lineup ranges from 10 pieces for 550 yen for home use to 3,300 yen for 54 pieces in a box.
Would you like to have it with your family and friends?
10 pieces, body price 550 yen (594 yen including tax)
18 pieces 1,100 yen body price (1,188 yen including tax)
27 pieces 1,650 yen body price (1,782 yen including tax)
36 pieces 2,200 yen body price (2,376 yen including tax)
54 pieces Body price 3,300 yen (3,564 yen including tax)
Jewel of Toyama Bay “Shiroebi”
Please see the SHIRO SASARAYA official website for other products. https://www.hinodeya-seika.com/shirosasaraya/
What is SHIRO SASARAYA?
[SHIRO SASARAYA], a brand specializing in shiroebi rice crackers, was born with a new sensation that fuses Japanese and Western styles. SHIRO SASARAYA is a product that sticks to Western and white ingredients, such as olive oil and white truffle, based on the jewel of Toyama Bay, “Shiroebi” and thinly baked rice crackers of “Toyama Prefecture rice”. It is a brand of rice crackers with a new sensation that is not found in conventional rice crackers, combining Western ingredients with Japanese rice crackers.
・SHIRO SASARAYA can also be purchased at the Sasaraya official online shop. https://www.sasaraya-kakibei.com/shopbrand/shirosaraya/
A rice cracker manufacturer founded in 1924. We hope to bring happiness to many people through rice crackers, which are deeply related to Japanese history, climate, and traditional culture. We deliver safe and secure products to our customers under the
catchphrase “local production certificate,” which certifies that we use local raw materials and manufacture locally.
Head office location: 411 Tanaka, Nanto City, Toyama Prefecture Founded: 1924
Capital: 80 million yen
Number of employees: 341 (as of February 2022)
Representative: Seiichi Kawai, Chairman and Representative Director corporate site
Details about this release: