Hobonichi
Hobonichi Techo POP UP at Shibuya Hikarie! “HOBO SHOP” will open on October 6th. The Hobonichi Techo 2023 line-up, including collaborations with ONE PIECE magazine, will be available.
Hobonichi Techo, which is planned and sold by Hobonichi Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President: Shigesato Itoi), will hold a limited-time pop-up store “HOBO SHOP” at Shibuya Hikarie. The period is two weeks from October 6th (Thursday) to October 19th (Wednesday), 2022. This is the first real event in three years for the Hobonichi Techo. We have a lineup of Hobonichi Techo 2023 notebooks, stationery, and more, and we have prepared fun items that are only available at the HOBO SHOP.
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▼See this page for details
https://www.1101.com/store/techo/en/magazine/contents/hoboshop_shibuya/ The Hobonichi Techo 2023 line-up is complete!
The line-up of Hobonichi Techo 2023 notebooks and stationery that has just been released will be lined up. You can also pick up the “ONE PIECE” notebook, which will be released on October 1st, and the new “stappo” pouch, and take a close look at it. The Hobonichi Techo team and other Hobonichi staff will be on hand at the event, so even those who have never used the Hobonichi Techo can feel free to ask questions.
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We have prepared a shopper limited to “HOBO SHOP”.
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A very cute shopper with a color inspired by the ever-popular Hobonichi Techo cover “Dreamy Soda”. If you seal it with a sticker with a bookmark motif, the Hobonichi Techo atmosphere will be enhanced. It is also a perfect gift for your family and friends. We will put your items in this shopper and hand it over to those who have made a purchase at “HOBO SHOP”.
Presents for all visitors! “Hobonichi Techo Super Beginner’s Guide” For those who are using the Hobonichi Techo for the first time and those who are considering a planner for 2023, we have created the Hobonichi Techo Super Beginner’s Guide leaflet to be distributed at the event. When the folded paper is unfolded, it is A2 size with plenty of information. So that you can try out what to write in your Hobonichi Techo, you can print out a full-size Hobonichi Techo and fill it in at home. Only for those who came to the venue, we will give it to everyone free of charge.
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The Hobonichi Techo, loved by 720,000 people around the world The 2023 edition of the Hobonichi Techo, which was born from the Hobo Nikkan Itoi Shimbun website, is a long-selling product that will celebrate its 22nd anniversary in 2023. The concept is “BOOK of LIFE”. As a notebook that can be used freely according to one’s lifestyle and style, it has become popular across languages and cultures, and the 2022 edition has sold 720,000 copies in 156 countries and regions around the world. In 2021, it won the “Good Design Long Life Design Award” as a design that has been highly supported by people for many years.
*Hobonichi Techo official website: https://www.1101.com/store/techo/ There are two types of standard notebooks that allow you to write a lot, one page a day, the easy-to-carry paperback (A6) size “Original” and the A5 size “Cousin”. Features include an easy-to-write 3.7 mm grid, a book that opens 180 degrees with patterns, and daily words that are carefully selected from Hobo Nikkan Itoi Shimbun and published one by one each day. Notebook covers that can be used in combination develop a diverse lineup every year while collaborating with various brands and artists. In addition, we have a rich lineup of types and designs, such as the weekly notebook “weeks”, the “5-year notebook” that can record 5 years in one book, and the “day-free” that combines a monthly calendar and a grid notebook.
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Lineup of Hobonichi Techo main units that you can choose according to your lifestyle
[Inquiries about coverage]
Hobonichi Co., Ltd. Person in charge: Fujino
Email address: press@1101.com
Details about this release:
https://prtimes.jp/main/html/rd/p/000000251.000043019.html