Hugo Boss Japan Co., Ltd.
HUGO: Partnering with IMAGINARY ONES to launch NFT limited collection
HUGO announces partnership with leading Web 3.0 (decentralized internet) company, Imaginary Ones, to deliver a holistic 360-degree Metaverse experience. With this partnership, HUGO takes a big step forward in its exploration of the Metaverse, and the launch of its first NFT collection marks another important milestone in the brand’s global refresh for 2022.
The HUGO x Imaginary Ones NFT limited collection will consist of 1,001 3D animations named “Embrace Your Emotions (EYE)” and will be available in early November. The purpose of this collection is that feeling and expressing freely can greatly improve mental health and overall well-being, so that every individual’s combined positive and negative emotions are all worthwhile. It’s about sharing the message that we should accept.
Out of 1,001 NFTs, 6 characters have special attributes. Each of the five characters expresses everyday emotions (joy, sadness, fear, anger, and love). In honor of World Mental Health Day on October 10th, a sixth body combining five emotions has been put up for auction. 100% of the proceeds will be donated to Youth Aware of Mental Health (YAM). YAM is an evidence-based mental health program designed to help young people ages 13-17 learn about and explore mental health. health program.
The permission list allows access to the HUGO x Imaginary Ones EYE collection and enables the purchase of NFTs. 500 of the 1,000 total will be allocated to customers who purchase the limited figure T-shirt. 500 limited t-shirts will be printed with a QR code that will direct users to the Snapchat Lens for special AR (Augmented Reality) effects.
The remaining 500 will be distributed to existing holders of the Imaginary Ones’ Genesis NFT collection and through a myriad of giveaways on the Imaginary Ones’ Twitter and Discord platforms. Miah Sullivan, Senior Vice President, Global Marketing & Brand Communications, HUGO BOSS said: “The Metaverse is a fascinating new space for fashion brands and a space full of possibilities for HUGO. We are exploring this virtual world further by partnering with Imaginary Ones to present an NFT collection of beautiful 3D assets. I am happy to share the message of embracing oneself and being true to oneself, which HUGO stands for, as well as doing.”
Imaginary Ones co-founder Clement Chia said: “Imaginary Ones is honored to partner with HUGO to be the first Asian-born NFT project to collaborate with an international fashion brand. With this
partnership, we hope to strengthen the Imaginary Ones presence beyond Web 3.0 and further our purpose of embracing inclusivity and diversity everywhere. ‘ said.
Moving forward, HUGO and Imaginary Ones will further strengthen this partnership and explore various ways to provide additional value to collection owners, including exclusive experiences in the Metaverse. This project is the first in a series of projects that combine HUGO’s brand experience with the creativity and positivity of Imaginary Ones. About HUGO and HUGO BOSS
HUGO is HUGO BOSS’s Gen Z brand, a platform for self-expression that encourages everyone to be themselves, create their own style and stay true to themselves. Globally active, always curious and uniquely expressive, HUGO makes clothes for those who lead, not for followers, pushing individuality and limitless styling. Formed from two brands, HUGO and BOSS, HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. The Group presents its collections in approximately 6,800 points of sale in 128 countries and sells online through hugoboss.com in 59 countries. With approximately 14,000 employees worldwide and headquartered in Metzingen, Germany, the company will generate sales of EUR 2.8 billion in 2021.
About Imaginary Ones
Imaginary Ones is an NFT collection of 8,888 fully animated and 3D characters on the Ethereum network. Founded by Singaporeans Clement Chia and David Lee, Imaginary Ones believes in using art to spread love, positivity and creativity. Together with three partners, Gregory Poon, Caleb Hoon and Jerome Kwek, the team launched one of the most successful global NFT projects to date, selling out the entire collection within 6 minutes of the Dutch auction sale. To date, over 12,000 Ethereum (~$20,000,000 USD) has been traded on OpenSea. HUGO.COM
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