Ichibanya Co., Ltd. “I’m back! Cocoichi de HAPPY! Campaign” 1st! “A little topic! de HAPPY! Campaign” will start on Tuesday, November 1st!

Ichibanya Co., Ltd.
“Came back! Cocoichi de HAPPY! Campaign” 1st! “A little topic! de HAPPY! Campaign” will start on Tuesday, November 1st!
Details of the collaboration campaign with Hinatazaka46 for the first time in three years have been decided!

[Image 1

Curry House CoCo Ichibanya (Ichibanya Co., Ltd.: Ichinomiya City, Aichi Prefecture, President: Mamoru Kuzuhara) will collaborate with the idol group “Hinatazaka 46” for the first time in three years, and from November 1, 2022 (Tuesday) to December. Until the 25th (Sun) “I’m back! Cocoichi de HAPPY! Campaign” will be held.
First of all, as the first campaign, from November 1st, “Choi Topi! de HAPPY! We will start the campaign. If you order “Handmade Chicken Cutlet Curry” with “Choi Topi!” In addition, we will release videos in which Hinatazaka 46 members introduce the contents of the campaign and videos in which each member introduces their recommended “Choi Topi!” In this campaign, we also produced a TV commercial with Hinatazaka46’s 8th single “Tsuki to Hoshi ga Odoru Midnight” as a tie-up song. (See next page for details)
From December 1st, we are planning the second campaign. (Details will be announced in late November)
Highlights of the new TVCM
This is the first campaign in three years, and Hinatazaka46 expressed their expectations for the long-awaited Cocoichi, saying, “I’m back!” Driven by some kind of urge, the members run as hard as they can in the city, on sidewalks, on university campuses, along railroad tracks, and even while some members ride bicycles. When you cut out the expressions of the moment, everyone has a big smile on their face. “I want to go to the store as soon as possible and eat Cocoichi’s curry!” Then, we arrived at Cocoichi’s shop and enjoyed curry together. I am very happy to be able to eat my favorite curry! But my neighbor’s curry looks delicious too…! Cocoichi’s curry, which you enjoy eating with friends, doubles the deliciousness and makes you even happier! Please pay attention to the state of Hinatazaka 46 members who are filled with a sense of fulfillment, saying, “Cocoichi’s curry is delicious!”
-*In addition, Hinatazaka46’s 8th single “Midnight where the moon and the stars dance” is used for the CM song. –
New TV commercial cast
[Image 2

[Image 3

New TV commercial cut sheet
(From Hinatazaka46 x Cocoichi “We’re back! Cocoichi de HAPPY! Campaign” CM video A/B)
[Image 4

* The commercial video will be released on Cocoichi’s official YouTube channel from November 1st.
The first campaign “Choi Topi! de HAPPY! Campaign” Overview
■Title “Choi Topi! de HAPPY! campaign”
[Image 5

■Implementation period: November 1st (Tuesday) to November 30th (Wednesday), 2022
■ Implementation stores nationwide curry house CoCo Ichibanya (Stores not covered by the campaign: Nagoya Dome store, Fukiage Hall store, Aeon Mall Takanohara store, Maker’sPier store, Aichi Medical University store, Tokyo Racecourse store, Centrair store, Chukyo Racecourse store, Sakai Yashita store, Kyobashi Edogrand store) * Store information as of October 27, 2022 (Thursday). *Does not apply to home delivery.
■ Campaign site
https://www.ichibanya.co.jp/cp/2022hinatazaka46/ *Scheduled to be released at 10:00 am on Thursday, October 27
■ Campaign details
“A little topic! de HAPPY! Campaign”, if you order “Handmade Chicken Cutlet Curry” and “Choi Topi!” .
In addition, if you send the order receipt from the “Cocoichi LINE Official Account”, you will win a premium event where you can meet the members by lottery and original goods.
*The premium event where you can meet members may be changed to an online event due to the infection status of Corona.
[Image 6

Hinatazaka46 members introduce campaign details and recommended “Choi Topi!” In the “Choi Topi! de HAPPY! Campaign”, 46 Hinatazaka members will release a video introducing the campaign details today. In addition, each of the 20 members recommends a little topic! Introducing “Choi Topi! Video” will be released sequentially from November 1st! Today, before that, “Choi Topi! Check out the video! ] will be released, so please take a look.
1. “A little topic! de HAPPY! Campaign” introduction video
[Video URL] https://youtu.be/TzHpzqYAqYc
[Image 7

2. “A little topic! Check out the video! 』
[Video URL] https://youtube.com/shorts/1bAxOQC3V6k
[Image 8

20 members’ “Choi Topi! Video” will be released sequentially on Cocoichi’s official YouTube channel from November 1st!
It will also be published on Instagram and TikTok!
Campaign details
1. Get it on the spot! campaign
If you order “Choi Topi!” For “Hand-made chicken cutlet curry”, you will receive a coaster of 46 Hinatazaka members at the store. There are 24 types of coasters. We have 12 types for each of the first and second series.
[Image 9

* Prizes will end as soon as they run out. You cannot choose the type. 2. Hit by LINE application! campaign
During the first campaign period (November 1st to November 30th), take a picture of the receipt for eating and drinking “Handmade Chicken Cutlet Curry” and “Choi Topi” and send it to the Cocoichi LINE official account. You can win premium events where you can meet members and original goods.
* The application deadline is 23:59 on Monday, December 26th. -Raffle Prize Details-
[Image 10

d12981-9-8ea3eebe46de982660c4-9.jpg&s3=12981-9-88cf34d2fb7a4d600e764edfbde83ed2-2330x2700.jpg
◆ Details of the second campaign will be announced in late November.

Details about this release:
https://prtimes.jp/main/html/rd/p/000000009.000012981.html


rehow

2 thoughts on “Ichibanya Co., Ltd. “I’m back! Cocoichi de HAPPY! Campaign” 1st! “A little topic! de HAPPY! Campaign” will start on Tuesday, November 1st!

  1. Find out about the fastest way for a financial independence. Telegram – @Cryptaxbot

Leave a Reply

Your email address will not be published.

%d bloggers like this: